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Gamified Onboarding for Habit Summit Keynote

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This is my speech on Gamified Onboarding

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Gamified Onboarding for Habit Summit Keynote

  1. 1. Engaging & Gamfied Onboarding Design For: Habit Summit By: Yu-kai Chou @yukaichou / #octalysis / yukai@octalysisgroup.com
  2. 2. Early Pioneer of Gamification since 2003 Serial Entrepreneur in Gamification CEO of the Octalysis Group and Octalysis Prime Regular Keynote Speaker/Lecturer at Stanford University, Google, LEGO, BCG,VW/Porsche,TEDx Work featured in Forbes,Wall Street Journal, PBS Rated #1 in “Top 100 Gamification Gurus” in 2014 and “Gamification Guru of theYear” in 2015 and 2017 @yukaichou / #octalysis / yukai@yukaichou.com
  3. 3. http://yukaichou.com/books
  4. 4. http://yukaichou.com/books OctalysisPrime(.com)
  5. 5. “Human-Focused Design” • As opposed to “Function Focused Design” • System that is designed to optimize for the motivations and feelings of the human inside • ...instead of assuming the people within are robots that will complete the task vs
  6. 6. Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence -Narrative
 -Elitism
 -Humanity Hero -Revealed Heart -Beginners Luck -Free Lunch -Destiny Child -Creationist -Status Points
 -Badges (Achievement Symbols)
 -Fixed Action Rewards (Earned Lunch)
 -Leaderboard
 -Progress Bar -Quest Lists -Dessert Oasis -High Five
 -Crowning -Anticipation Parade -Aura Effect -Step-by-Step Overlay Tutorial -Boss Fights -Milestone Unlocks -Real-Time Control -Evergreen Combos -Instant feedback -Boosters -Blank Fills
 -Plant Pickers -Poison Pickers -Exchangeable Points -Virtual Goods -Build from Scratch -Alfred Effect
 -Collection Sets -Avatar -Protection -Recruiter Burden -Monitor Attachment -Brag Button -Water Cooler -Conformity Anchors -Mentorship -Social Prod -Friending -Social Treasure/Gifting -SeeSaw Bump -Group Quests -Tout Flags -Appointment Dynamics -Magnetic Caps -Dangling -Prize Pacing -Options Pacing -Last Mile Drive -Count Down Timer -Torture Breaks -Moats -The Big Burn -Glowing Choice -MiniQuests
 -Visual Storytelling -Easter Eggs -Random Rewards -Obvious Wonder -Rolling Rewards -Evolved UI -Sudden Rewards -Oracle Effect -Sunk Cost Prison -Progress Loss -Rightful Heritage -Evanescence Opportunity -Status Quo Sloth -Scarlet Letter -Visual Grave -FOMO Punch
  7. 7. Right Brain Left Brain Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence Extrinsic (tendency) Intrinsic (tendency) White Hat Motivation Black Hat Motivation
  8. 8. Discovery Onboarding Scaffolding Endgame Design for All 4 Phases Level 2 Octalysis
  9. 9. Discovery Onboarding Scaffolding Endgame Design for All 4 Phases Level 2 Octalysis
  10. 10. Octalysis Meaning Epic Meaning & Calling
  11. 11. Focus on Why First
  12. 12. Octalysis Accomplishment Development & Accomplishment
  13. 13. First Major Win-State
  14. 14. Octalysis Empowerment Empowerment of Creativity & Feedback
  15. 15. Provide Meaningful Choices
  16. 16. Octalysis Ownership Ownership & Possession
  17. 17. Plant a Commitment
  18. 18. Octalysis SocialInfluence Social Influence & Relatedness
  19. 19. Use Social Proof
  20. 20. Use Social Proof
  21. 21. Use Social Proof
  22. 22. User has no Facebook friends Earned: Pioneer Status Great! You’re a Pioneer! (All your Core Drives will level up 10% Faster)
  23. 23. Octalysis Scarcity Scarcity & Impatience
  24. 24. Dangle Unlockables
  25. 25. Octalysis Unpredictability Unpredictability & Curiosity
  26. 26. Start Out Different
  27. 27. Octalysis Avoidance Loss & Avoidance
  28. 28. Don’t let Users Accidentally Stumble Upon a Bad Experience
  29. 29. Discovery Onboarding Scaffolding Endgame AchieversExplorersSocializersKillers
  30. 30. Discovery Onboarding Scaffolding Endgame AchieversExplorersSocializersKillers
  31. 31. Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence -Narrative
 -Elitism
 -Humanity Hero -Revealed Heart -Beginners Luck -Free Lunch -Destiny Child -Creationist -Status Points
 -Badges (Achievement Symbols)
 -Fixed Action Rewards (Earned Lunch)
 -Leaderboard
 -Progress Bar -Quest Lists -Dessert Oasis -High Five
 -Crowning -Anticipation Parade -Aura Effect -Step-by-Step Overlay Tutorial -Boss Fights -Milestone Unlocks -Real-Time Control -Evergreen Combos -Instant feedback -Boosters -Blank Fills
 -Plant Pickers -Poison Pickers -Exchangeable Points -Virtual Goods -Build from Scratch -Alfred Effect
 -Collection Sets -Avatar -Protection -Recruiter Burden -Monitor Attachment -Brag Button -Water Cooler -Conformity Anchors -Mentorship -Social Prod -Friending -Social Treasure/Gifting -SeeSaw Bump -Group Quests -Tout Flags -Appointment Dynamics -Magnetic Caps -Dangling -Prize Pacing -Options Pacing -Last Mile Drive -Count Down Timer -Torture Breaks -Moats -The Big Burn -Glowing Choice -MiniQuests
 -Visual Storytelling -Easter Eggs -Random Rewards -Obvious Wonder -Rolling Rewards -Evolved UI -Sudden Rewards -Oracle Effect -Sunk Cost Prison -Progress Loss -Rightful Heritage -Evanescence Opportunity -Status Quo Sloth -Scarlet Letter -Visual Grave -FOMO Punch
  32. 32. http://yukaichou.com/books OctalysisPrime(.com)
  33. 33. http://yukaichou.com/books
  34. 34. ThankYou. Truly. YukaiChou.com @yukaichou yukai@octalysisgroup.com

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