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An Introduction to Cult Branding - the truth behind customer loyalty!

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The Cult Branding Company
The Cult Branding Company

An Introduction to Cult Branding provides the basic understanding of what Cult Brands are as well as the guiding principles they all share. Based on the research presented in The Power of Cult Branding, co-authored by BJ Bueno, this deck gives you the foundation needed to begin exploring authentic customer loyalty.

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CREATED BY bj bueno DESIGNED BY melissa thornton ©2009 The Cult Branding Company brought to you by the creative minds of www.CultBranding.com
The Power of CULT BRANDING “ Who wants a cult brand? After reading The Power of Cult Branding , you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.” — Al Ries, author of The 22 Immutable Laws of Branding “ Ragas and Bueno have not only demystified branding in their brilliant book but also revealed the heart of how to do it with aplomb. And, at the same time, it's fun to read.” — Jay Conrad Levinson, author of the Guerrilla Marketing series “ Cult brands, while not easy to create, are among the most powerful. This book will show the way.” — Jack Trout, coauthor of Positioning: The Battle for Your Mind Based on The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!), co-authored by Bolivar J. Bueno.
What are Cult Brands? ,[object Object],[object Object],www.cultbranding.com
www.cultbranding.com
www.cultbranding.com
Destructive and Benign Cults ,[object Object],[object Object],www.cultbranding.com
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Two Cults: One Benign, One Destructive www.cultbranding.com
Cult Branding Can Work On Anyone ,[object Object],www.cultbranding.com
www.cultbranding.com “ They want to improve their life and the lives of others.”
www.cultbranding.com “ They want to improve their life and the lives of others.”
An Environment for Cult Branding ,[object Object],[object Object],www.cultbranding.com
www.cultbranding.com
www.cultbranding.com
Abraham Maslow: The Father of Cult Branding ,[object Object],www.cultbranding.com
Maslow’s Hierarchy of Needs ,[object Object],[object Object],[object Object],www.cultbranding.com
How Does This Relate To Cult Branding? ,[object Object],[object Object],www.cultbranding.com
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What Makes A Great Cult Brand? ,[object Object],[object Object],www.cultbranding.com
#1 – The Golden Rule of Social Groups ,[object Object],www.cultbranding.com Consumers want to be part of a group that’s different.
[object Object],[object Object],www.cultbranding.com
#2 – The Golden Rule of Courage ,[object Object],www.cultbranding.com Cult brand inventors show daring and determination.
[object Object],[object Object],www.cultbranding.com
[object Object],www.cultbranding.com
#3 – The Golden Rule of Fun ,[object Object],[object Object],www.cultbranding.com Cult brands sell lifestyles.
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www.cultbranding.com
#4 – The Golden Rule of Human Needs ,[object Object],www.cultbranding.com Listen to the choir and create cult brand evangelists.
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[object Object],www.cultbranding.com
#5 – The Golden Rule of Contribution ,[object Object],www.cultbranding.com Cult brands always create customer communities.
[object Object],www.cultbranding.com
[object Object],[object Object],www.cultbranding.com
#6 – The Golden Rule of Openness ,[object Object],www.cultbranding.com Cult brands are inclusive.
[object Object],[object Object],www.cultbranding.com
#7 – The Golden Rule of Freedom ,[object Object],[object Object],www.cultbranding.com Cult brands promote personal freedom and draw power from their enemies.
[object Object],[object Object],www.cultbranding.com
[object Object],www.cultbranding.com
[object Object],[object Object],www.cultbranding.com
www.cultbranding.com The Cult Branding Company was bred for one purpose: to help companies be chosen more often than their competitors by serving their best customers. To find out more about how to make your competition irrelevant, and download free strategic articles and videos visit: http://www.cultbranding.com

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An Introduction to Cult Branding - the truth behind customer loyalty!

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  • 2. CREATED BY bj bueno DESIGNED BY melissa thornton ©2009 The Cult Branding Company brought to you by the creative minds of www.CultBranding.com
  • 3. The Power of CULT BRANDING “ Who wants a cult brand? After reading The Power of Cult Branding , you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.” — Al Ries, author of The 22 Immutable Laws of Branding “ Ragas and Bueno have not only demystified branding in their brilliant book but also revealed the heart of how to do it with aplomb. And, at the same time, it's fun to read.” — Jay Conrad Levinson, author of the Guerrilla Marketing series “ Cult brands, while not easy to create, are among the most powerful. This book will show the way.” — Jack Trout, coauthor of Positioning: The Battle for Your Mind Based on The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!), co-authored by Bolivar J. Bueno.
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  • 10. Two Cults: One Benign, One Destructive www.cultbranding.com
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  • 12. www.cultbranding.com “ They want to improve their life and the lives of others.”
  • 13. www.cultbranding.com “ They want to improve their life and the lives of others.”
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  • 42. www.cultbranding.com The Cult Branding Company was bred for one purpose: to help companies be chosen more often than their competitors by serving their best customers. To find out more about how to make your competition irrelevant, and download free strategic articles and videos visit: http://www.cultbranding.com