Talk at KM Brasil: People 2.0: Working in a 2.0 World

People 2.0 Working in a 2.0 World August 2008 KM Brasil

Begin with the end in mind
A brief history of KM
The impact of social tools and Web 2.0 on KM
KM 2.0: KM goes Social
World 2.0, People 2.0

Two early forms of KM Techno-centric KM People-centric KM

Techno-centric KM
Corporate KM
Birth 1995 (Lotus Notes 1989)
Internet, Intranets, Office, E-mail
The management of unstructured information
Database and search centric
For many organizations what KM is about!

People-centric KM
Pioneers
BP (Chris Collison, Geoff Parcell)
Buckman Labs (Bob Buckman)
Personal Knowledge Management (PKM)
People Centred Knowledge Management (PCKM)
Soft tools e.g. Cops, After Action Reviews

People-centric KM Tools
Communities of Practice
Storytelling and narrative
After action reviews
Peer assists
Retrospects
Knowledge Cafes
Open Space
Appreciative Inquiry

KM Today
Both forms of KM practiced
KC UK
Collaboration
Content
Over-hyped, underperformed
Is KM dead?
KM changing/evolving
Not driven by the traditional KM community

The Disruptor
Social Tools
Quietly evolving on the web
Roots not in KM
Social Tool thought leaders and even KM advocates avoid the label!

Social Tools
What are social tools for?
Finding and connecting with people
Building communities
Sharing knowledge
Informal learning
They are personal/social KM tools!

Social Tools
Weblogs
Wikis
Social book marking & tagging
Social Networking Communities
Instant Messaging/Presence
RSS Feed Readers
Micro-blogging
Podcasts, videocasts
Mashups
Blogger
Technorati
MediaWiki
LinkedIn, Facebook
Delicious
Google Reader, Bloglines
Skype
Flickr
YouTube, Google Video
Twitter
Odeo
Slideshare
iPod
Creative Commons

The Conversation The art of listening, learning and sharing

Web 2.0
The social web
The participatory web
Built around social tools
Evolved, emerged
Not planned
Not IBM or Microsoft
Open protocols
Low cost

Enterprise 2.0
Taking Web 2.0 into the organization
Weblogs and Wikis
IBM and Microsoft now in the game
And more …

So what does this mean for KM?

KM 1.0
The old traditional, corporate, techno-centric command and control form of KM

KM 2.0
Take
People-centric KM, PKM
CoPs, AARs, KCafes, …
Social Computing
Weblogs, Wikis, …
To create
A new form of KM
KM 2.0 or Social KM

Social KM
Corporate
Top down
Centralised
Command & Control
Monolithic systems
Explicit Knowledge
Personal
Bottom up
Decentralised
Distributed
Ecosystems
Tacit Knowledge
KM 1.0 KM 2.0

KM Tool Comparison
Taxonomies
People Finders
Databases
E-mail
Newsletters
Discussion Forums
Social Tagging
Social Networking
Blogs & Wikis
Instant Messaging
RSS Feeds & Readers
Blogs
KM 1.0 KM 2.0

Social KM Stories Best Practices Improved decision making & innovation Efficiency and productivity Work is open and transparent Work is behind closed doors KM 2.0 KM 1.0 Knowledge is naturally captured as part of one’s work Knowledge is captured just in case Knowledge sharing is people centric Knowledge sharing is database centric I have a choice & select my own tools IT chooses the tools I use Content is distributed freely and uncontrolled Content is centralised, protected and controlled Social Networking platforms reflect who is doing what with whom People directories provide contact information KM is part of my everyday work KM is extra work

Social KM Think out load together Think quietly alone Anyone can publish Centrally controlled publishing Anyone can start a CoP CoPs centrally controlled KM 2.0 KM 1.0 Improved decision making & innovation Efficiency and productivity Personal voice, 1 st person Professional voice, 3 rd person Rich stories, audio and video Context stripped Content filtered through experts Search for experts and content separate Subscribe to feeds Distribute by e-mail

KM is about Conversation KM is simply the art of enabling trusted, context-rich conversations among the appropriate members of communities about things these communities are passionate about. Dave Pollard A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies. The Cluetrain Manifesto

KM is Social

Everything 2.0 Web 2.0 technologies and thinking is changing everything!

Everything 2.0
Web 2.0
Enterprise 2.0
KM 2.0
Library 2.0
Management 2.0
Project Management 2.0
Education 2.0
Warfare 2.0
Politics 2.0
Manager 2.0
People 2.0
World 2.0
Credit: Hugh MacLeod, gapingvoid Participation Conversation

People 2.0 People working in a 2.0 world

WE are healthy, educated and well travelled This has happened over the last 50 years.

WE have ungated access to what is going on in the world The web & personal publishing such as blogs & YouTube has enabled this.

WE have a voice WE can influence things WE are participants WE wish to make a difference Social tools enable this.

WE can no longer be lied to As students, employees, consumers or citizens, we can talk openly to each other. There are whistle blowing sites.

WE can no longer be controlled WE chose who we work for!

WE can find like minds where ever they exist Social tools enable this what ever our interests.

WE are free to collaborate with whom we chose about what we chose on subjects we feel passionate about Social tools enable this.

WE are free! But with freedom comes responsibility. The Bottom Line

Idealistic? Maybe, maybe not!

World 2.0 2.0 people working in a 2.0 world

Sharing WE share knowledge WE share information World 2.0 World 1.0

Sharing
Sharing knowledge is not about giving people something, or getting something from them. That is only valid for information sharing.
Sharing knowledge occurs when people are genuinely interested in helping one another develop new capacities for action; it is about creating learning processes.
Peter Senge

Knowledge Sharing WE (all) share knowledge as a natural part of our everyday work WE (managers) impose knowledge sharing on people as additional work World 2.0 World 1.0

Knowledge Sharing
Management tries to force knowledge sharing
Seen as additional work of little value
Rewards are ‘gamed’
With blogs and wikis people naturally share as part of their everyday work

Knowledge Sharing
If people need knowledge in the “context” of need it will always be shared
- people will share in the context of your immediate need
People don’t share knowledge in the anticipation that you need it - if you ask people to put it in a common data store for a possible need in the future, on the basis you might need it … it just doesn’t happen
Dave Snowden

Training WE (all) learn socially and informally on the job WE (managers) ensure people are formally trained World 2.0 World 1.0

Training
Learning was confined to occasional formal training
Learning is continuous and informal
Social tools are informal learning tools

On being taught Personally I'm always ready to learn, although I do not always like being taught. Sir Winston Churchill

Transparency WE work transparently where everyone can see it WE work behind closed doors World 2.0 World 1.0

Transparency
Before IT it was impossible for people to share work in progress
Today it is easy
Working transparently means we get early feedback and can adapt more quickly
A fundamental part of natural knowledge sharing
But old habits linger on
We need to be confident

Openness WE are open. We welcome new ideas and feedback WE tend to be closed & defensive - not open to the ideas of others World 2.0 World 1.0

Openness
Being open (and transparent) is a prerequisite for informal learning
We need to let others know what we are doing (transparency) and encourage feedback (openness)

Command & Control WE (managers) give people freedom in return for their accepting responsibility WE (managers) control people out of fear they will do wrong World 2.0 World 1.0

Command & Control
Managers need to relinquish control
British military learnt this in WW1
Its about trust
But with trust goes responsibility
Management by outcomes not activity

The Knowledge Worker Knowledge workers are those people who have taken responsibility for their work lives. They continually strive to better understand the changing world around them and modify their work practices and behaviors to better meet their personal and organizational objectives. No one tells them what to do. They do not take “No” for an answer. They are self motivated. A Knowledge worker is someone who gets to decide what she does each morning. Tom Stewart

Control of Information WE distribute information more freely and control it only as appropriate WE (managers) centralise, protect and control information World 2.0 World 1.0

Control of Information
PCs, laptops, cameras, CDs, memory dongles, blogs: its no longer possible to control the storage and flow of digital information
Anyone who really wants it can gain access
We cannot stop people from talking
Tie down the essential stuff only
Educate and trust people on the rest

Involvement WE (managers) involve people from pre-conception to implementation. We work together with them! WE (managers) do not involve people – we do things to them! World 2.0 World 1.0

Work with People – don’t do things to them! Many of the familiar principles of Quality management amount to an elaboration of this simple truth: an innovative, healthy organization requires that we work with people rather than do things to them . Alfie Kohn How do we better work together? How do we make them share?

Voice WE talk in our natural voice WE talk in a stilted professional voice World 2.0 World 1.0

Voice
Third party passive voice
Conceptual, theoretical, scientific
Stripped of context
Be ourselves; get specific; tell stories

On the professional voice We have been trained throughout our business careers to suppress our individual voice and to sound like a 'professional', that is, to sound like everyone else. This professional voice is distinctive. And weird. Taken out of context, it is as mannered as the ritualistic dialogue of the 17th-century French court. David Weinberger

Rewards WE recognise that loving our work is the true reward WE (managers) motivate people with external rewards and incentives World 2.0 World 1.0

Punished by Rewards
Rewards punish
Rewards rupture relations
Rewards ignore reasons
Rewards deter risk taking
Rewards undermine interest
Loving what you do is a more powerful motivator than any goody including money Alfie Kohn

Where are we?
Early days
Many independents adopted 2.0 working
No question this is where the world is moving
In 5 years we will all be using social tools!
Exciting to many, scary to others

The way forward
Be an early adopter
Start to use the tools yourself
Pilot the tools within your organisation
Take good advise
Learn what they mean for you and your organisation
Cannot plan this – its emergent
Have to see where it takes us!
Have conversations with people

We are moving to a participatory “WE world” Yes, we . We control the Informaton Age. Welcome to our world.

Conversation! Questions?

www.gurteen.com David Gurteen Gurteen Knowledge Tel: +44 1252 812 878 Email: david.gurteen@gurteen.com

Licence
You may use these slides under the following Creative Commons Licence
Attribution-Share Alike 2.0
http://creativecommons.org/licenses/by-sa/2.0/uk/

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Talk at KM Brasil: People 2.0: Working in a 2.0 World

by David Gurteen on Aug 30, 2008

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