Digital Strategy For Brand Marketers

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Digital marketing is a broad topic with many perspectives. This presentation captures high-level thoughts on how to look at the digital landscape with fresh eyes.

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Digital Strategy For Brand Marketers

  1. 1. BCAMA League Of Extraordinary Digital Thinkers Dean Elissat VP Client Engagement
  2. 2. Sigh.
  3. 3. 24%-27% Average Marketing Budget Spend On Digital
  4. 4. Start With Discovery. Recommended activities include: • • • • • • 4 Research audit. Internal stakeholder interviews. Competitive audit. Content inventory audit and process review. Everything Is Digital Now. Key user scenario development. Feature matrix definition.
  5. 5. 10 BILLION DIGITAL DEVICES WORLDWIDE 200 BILLION CONNECTED DEVICES BY 2021 2.5 BILLION USERS OF THE INTERNET $259 BILLION SPENT LAST YEAR THROUGH ECOMMERCE (U.S) 6-15 Average Number Of Household Digital Connected Devices 60 BILLION iPHONE APPS DOWNLOADED TO DATE 1.2 BILLION FACEBOOK USERS TEENS SPEND 7.5 HOURS OF DIGITAL SCREEN TIME A DAY ADULTS SPEND OVER 45 HRS/ MTH ON THE INTERNET (NOT INCLUDING PORN)
  6. 6. THE DIGITAL WAVE MARKETING COMMUNITY 6
  7. 7. 7
  8. 8. Family Help. 8
  9. 9. Consumers (Users) The Future Driving Change. Is Very Unpredictable. 9
  10. 10. Be Useful. Shift Messaging Toward Experiences & Content Delivery
  11. 11. Consider Digital As A Cultural Tool.
  12. 12. Emotive 13
  13. 13. Look. Then Leap.
  14. 14. Friendlier Smoke Detector. Internet Connect Thermostat. 15
  15. 15. Think Connected Platform.
  16. 16. Web. Mobile. Product. Live Event. Personal. Cultural. Global.
  17. 17. Plan For Humans.
  18. 18. Be Personal. Consumers Feel More Positive About A Brand When Interaction Is Personalized.
  19. 19. Name. Location. Timing. Set Preferences. Past Preferences. Recommendations.
  20. 20. Do Less. Better.
  21. 21. 22
  22. 22. Aim For Essential.
  23. 23. Users First. Be Useful. Form Culture. Leap Ahead. Connected Platforms. Get Personal. Less Is More. Essential.
  24. 24. Thank You I Feel A Bit Better Now.

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