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Digital Strategy For Brand Marketers
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Digital Strategy For Brand Marketers

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Digital marketing is a broad topic with many perspectives. This presentation captures high-level thoughts on how to look at the digital landscape with fresh eyes.

Digital marketing is a broad topic with many perspectives. This presentation captures high-level thoughts on how to look at the digital landscape with fresh eyes.

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Transcript

  • 1. BCAMA League Of Extraordinary Digital Thinkers Dean Elissat VP Client Engagement
  • 2. Sigh.
  • 3. 24%-27% Average Marketing Budget Spend On Digital
  • 4. Start With Discovery. Recommended activities include: • • • • • • 4 Research audit. Internal stakeholder interviews. Competitive audit. Content inventory audit and process review. Everything Is Digital Now. Key user scenario development. Feature matrix definition.
  • 5. 10 BILLION DIGITAL DEVICES WORLDWIDE 200 BILLION CONNECTED DEVICES BY 2021 2.5 BILLION USERS OF THE INTERNET $259 BILLION SPENT LAST YEAR THROUGH ECOMMERCE (U.S) 6-15 Average Number Of Household Digital Connected Devices 60 BILLION iPHONE APPS DOWNLOADED TO DATE 1.2 BILLION FACEBOOK USERS TEENS SPEND 7.5 HOURS OF DIGITAL SCREEN TIME A DAY ADULTS SPEND OVER 45 HRS/ MTH ON THE INTERNET (NOT INCLUDING PORN)
  • 6. THE DIGITAL WAVE MARKETING COMMUNITY 6
  • 7. 7
  • 8. Family Help. 8
  • 9. Consumers (Users) The Future Driving Change. Is Very Unpredictable. 9
  • 10. Be Useful. Shift Messaging Toward Experiences & Content Delivery
  • 11. Consider Digital As A Cultural Tool.
  • 12. Emotive 13
  • 13. Look. Then Leap.
  • 14. Friendlier Smoke Detector. Internet Connect Thermostat. 15
  • 15. Think Connected Platform.
  • 16. Web. Mobile. Product. Live Event. Personal. Cultural. Global.
  • 17. Plan For Humans.
  • 18. Be Personal. Consumers Feel More Positive About A Brand When Interaction Is Personalized.
  • 19. Name. Location. Timing. Set Preferences. Past Preferences. Recommendations.
  • 20. Do Less. Better.
  • 21. 22
  • 22. Aim For Essential.
  • 23. Users First. Be Useful. Form Culture. Leap Ahead. Connected Platforms. Get Personal. Less Is More. Essential.
  • 24. Thank You I Feel A Bit Better Now.