The document discusses the growth of digital technologies and increasing importance of digital in marketing. Some key points made include: - 24-27% of average marketing budgets are spent on digital - There are now over 10 billion digital devices worldwide, with projections of 200 billion connected devices by 2021 - Digital screen time among teens is over 7.5 hours per day - Marketing should start with discovery activities like audits and stakeholder interviews to understand digital opportunities - The future is unpredictable so marketing should focus on being useful, experiential, and helping form culture through digital as a connected platform

1. BCAMA
League Of Extraordinary
Digital Thinkers
Dean Elissat
VP Client Engagement

2. Sigh.

3. 24%-27%
Average Marketing Budget Spend On Digital

4. Start With Discovery.
Recommended activities include:
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•
•
•
•
•
4
Research audit.
Internal stakeholder interviews.
Competitive audit.
Content inventory audit and process review.
Everything Is
Digital Now.
Key user scenario development.
Feature matrix definition.

5. 10 BILLION
DIGITAL DEVICES WORLDWIDE
200 BILLION
CONNECTED DEVICES BY 2021
2.5 BILLION
USERS OF THE INTERNET
$259 BILLION SPENT LAST YEAR
THROUGH ECOMMERCE (U.S)
6-15
Average Number Of Household
Digital Connected Devices
60 BILLION iPHONE APPS
DOWNLOADED TO DATE
1.2 BILLION FACEBOOK USERS
TEENS SPEND 7.5 HOURS OF
DIGITAL SCREEN TIME A DAY
ADULTS SPEND OVER 45 HRS/
MTH ON THE INTERNET
(NOT INCLUDING PORN)

6. THE DIGITAL WAVE
MARKETING
COMMUNITY
6

7. 7

8. Family Help.
8

9. Consumers (Users)
The Future
Driving Change.
Is Very
Unpredictable.
9

10. Be Useful.
Shift Messaging Toward Experiences & Content Delivery

12. Consider Digital
As A
Cultural Tool.

13. Emotive
13

14. Look.
Then Leap.

15. Friendlier Smoke Detector.
Internet Connect Thermostat.
15

16. Think
Connected
Platform.

17. Web.
Mobile.
Product.
Live Event.
Personal.
Cultural.
Global.

18. Plan
For
Humans.

19. Be Personal.
Consumers Feel More Positive About A Brand When Interaction Is Personalized.

20. Name.
Location.
Timing.
Set Preferences.
Past Preferences.
Recommendations.

21. Do Less. Better.

22. 22

23. Aim For
Essential.

25. Users First.
Be Useful.
Form Culture.
Leap Ahead.
Connected Platforms.
Get Personal.
Less Is More.
Essential.

26. Thank You
I Feel A Bit Better Now.