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University of Chicago Marketing Roundtable


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Highlighting rising trends in mobile design, development, content and marketing, this presentation was originally given to the University of Chicago’s Marketing Roundtable group. Much of the content is sourced from Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing as well as various projects and case studies I found relevant to the topic.

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University of Chicago Marketing Roundtable

  1. 1. University of ChicagoMarketing Roundtable Tim Frick Mightybytes, Inc. January 31, 2011
  2. 2. Much of today’s content has been pulled fromReturn on Engagement: Content, Strategy, andDesign Techniques for Digital Marketing.Out now from Focal Press.
  3. 3. Things we’llcover today:
  4. 4. The Mobile LandscapeApps vs. The Mobile Web Business Cases
  5. 5. Part One:The Mobile Landscape
  6. 6. “(over 50%) of internet services areaccessed on mobile phones globally, not from PCs.” Nokia CEO Olli-Pekka Kallasvuo January 2010 (over a year ago)
  7. 7. WHO IS MIGHTYbYTES?Get the Picture Part Two: Apps vs. Mobile Web TIM FRICK
  8. 8. App Platforms• iPhone• Android• Windows Phone• Blackberry• Palm• Symbian
  9. 9. Geo-location Services
  10. 10. Getting FoundHow will they find you?
  11. 11. Part Three:Business Cases and Trend
  12. 12. Case StudyTokyo’s N Building • Covered in QR Codes • iPhone app • Book reservations • Find specials • View tweets Watch it in action >>
  13. 13. 10 MobileTrends
  14. 14. Trend:Mobile and Productivity
  15. 15. Trend:IT Development Changes
  16. 16. Returns come in many formsFinancial, social, personal, experiential, loyalty, evangelism, and so on.
  17. 17. Questions to Answer• Are your customers using mobile devices?• How will your mobile offering enhance their experience?• ???
  18. 18. Thank You!