Trends in Trade Show Design:
Neuroscience, Technology, Interactivity
Executive Round Table Presentation
Our brains evolved for survival – to focus on ourselves. That Deep
Brain still exists in us and determines what we pay att...
To get people’s attention, tap into the Deep Brain with experiences
that feel all-about-me.
Technology empowers by giving access to info

High relevance strengthens use
Mobile devices tap into our Deep Brains, causing us to strongly
Technology empowers
attach to and rely on technology. by g...
The typical mobile phone user checks their phone 150 times a day.
– Mary Meeker, KPCB
By the end of this year, there will ...
Technology empowers by giving access to info

• Give me what I want
when I want it
• Be convenient for me
• Engage me

Hig...
Our dependence on technology is so strong it alters how we see the
Technology empowers by giving access to info
world – we...
Millennials came of age with technology and especially depend on it.
Their volume is driving brands to provide all-about-m...
Millennial estimated purchasing power today is $13 trillion. –
CEB/Iconoculture
By 2025 Millennials will make up 75% of th...
Netflix analyzed big data from 37 million subscribers to construct this
hit, and it led to a new form of media consumption...
Events that win will create all-about-me experiences for all participants
Technology empowers by giving access to info
– a...
All-About-Me Solutions
Event Organizers
• Event Mobile App
• Virtual Events
• Near Field Communication
• Heat Mapping
All-About-Me Solutions
Exhibitors
• Targeted Messaging thru
Social Media
• Tech “Eye Candy”: Projection
Mapping, Augmented...
All-About-Me Solutions
Education
• Second Screen
• Flipped Learning
• Adaptive Learning Models
• Gamified Education
Loretta Hudelot
214-445-1292
loretta.hudelot@freemanxp.com
@InsightsChick
Trends in Trade Show Design: Neuroscience, Technology, Interactivity
Trends in Trade Show Design: Neuroscience, Technology, Interactivity
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Trends in Trade Show Design: Neuroscience, Technology, Interactivity

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This TEDTalk-style presentation was made at IAEE's 2013 Expo! Expo! in Houston, TX. Targeted to the VP level and above, the content explains how neuroscience, mobile devices, and macro trends have changed the landscape for events. Specific solutions for addressing change are included.

Published in: Business, Technology
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Trends in Trade Show Design: Neuroscience, Technology, Interactivity

  1. 1. Trends in Trade Show Design: Neuroscience, Technology, Interactivity Executive Round Table Presentation
  2. 2. Our brains evolved for survival – to focus on ourselves. That Deep Brain still exists in us and determines what we pay attention to.
  3. 3. To get people’s attention, tap into the Deep Brain with experiences that feel all-about-me.
  4. 4. Technology empowers by giving access to info High relevance strengthens use
  5. 5. Mobile devices tap into our Deep Brains, causing us to strongly Technology empowers attach to and rely on technology. by giving access to info High relevance strengthens use
  6. 6. The typical mobile phone user checks their phone 150 times a day. – Mary Meeker, KPCB By the end of this year, there will be more mobile-connected devices than there are people on earth. – Cisco, 2013
  7. 7. Technology empowers by giving access to info • Give me what I want when I want it • Be convenient for me • Engage me High relevance strengthens use
  8. 8. Our dependence on technology is so strong it alters how we see the Technology empowers by giving access to info world – we except products and experiences to be all-about-me. Two macro trends strengthen this dynamic – Millennial Prevalence and Big Data. • Give me what I want when I want it • Be convenient for me • Engage me High relevance strengthens use
  9. 9. Millennials came of age with technology and especially depend on it. Their volume is driving brands to provide all-about-me experiences.
  10. 10. Millennial estimated purchasing power today is $13 trillion. – CEB/Iconoculture By 2025 Millennials will make up 75% of the workforce. – Brian Solis
  11. 11. Netflix analyzed big data from 37 million subscribers to construct this hit, and it led to a new form of media consumption – binge viewing. Netflix House of Cards example illustrating Big Data
  12. 12. Events that win will create all-about-me experiences for all participants Technology empowers by giving access to info – attendees, exhibitors, and sponsors. All-About-Me Event Solutions • Give me what I want when I want it • Be convenient for me • Engage me High relevance strengthens use
  13. 13. All-About-Me Solutions Event Organizers • Event Mobile App • Virtual Events • Near Field Communication • Heat Mapping
  14. 14. All-About-Me Solutions Exhibitors • Targeted Messaging thru Social Media • Tech “Eye Candy”: Projection Mapping, Augmented Reality • Photo Booths
  15. 15. All-About-Me Solutions Education • Second Screen • Flipped Learning • Adaptive Learning Models • Gamified Education
  16. 16. Loretta Hudelot 214-445-1292 loretta.hudelot@freemanxp.com @InsightsChick

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