2. Problem
Digital communication has lost meaning &
In the time it took you
to read this sentence,
20 MILLION
emails were written
cards take time and energy to send
8. CRM Market
Business Services
• Accountants & Consultants
• Software companies
• Insurance providers
• Equipment manufacturers
• Realtors
Capterra, 2015
Gartner predicts it will be a $36 Billion dollar Industry by 2017
11. Features Punkpost Just Greet Postable Inkly Envelopost
Custom Fonts
100% Recycled
Photo Upload
Social Network
Bulk Orders
Import Data
Mobile App
Postcards
Competitive Advantage
12. Meet the Team
Katie Heitkemper
Global Business: EIM, BBA
• Artists
• 6 Senior CS Engineering
• Students
• Faculty Advisors
• Patent Attorney
Sim Pamma
OTM & Finance, BBA
23. B2B Client Use-Case
1. Thank You After Listing Presentation
2. Thank You for the Listing
3. Thank You After Not Getting the Listing
4. Thank You to Buyer After Showing
5. Thank You After Purchase
6. Buyer Thank You After Close of Escrow
7. For Sale By Owner Thank You
8. Happy Anniversary
9. Referral Thank You
10. New on the Market Card
11. Thank You to Anyone Who Gives You Service
12. Telephone Contact
28. Market Facts
• Americans purchase approximately 6.5 billion greeting cards each year
• The online greeting card industry is a $274 million dollar industry
• Consumers aged 25-34 represent 20.2% of online sales
• Consumers aged 24 and younger are underrepresented in this industry and provides an opportunity for Envelopost to capture this
market
• Long-term Marketing Strategy:
• Engage younger consumers through mobile app and social platform "paint the world with words" Free app where users can create a
profile: notified of upcoming birthdays, location based photos + stories in their own handwriting.
• Cards can also be purchased through the app + recorded throughout time
29. Sources
• Columbus, Lois. "Gartner Predicts CRM Will Be A $36B Market By 2017."Forbes. Forbes Magazine,
2013. Web. 21 Apr. 2016.
• Hollar, Katie. "CRM Industry User Research Report." CRM Industry User Research Report. Capterra, 15
July 2015. Web. 14 Apr. 2016. <http://www.capterra.com/customer-relationship-management-
software/user-research>.
•
"Salesforce tops CRM software provider in Gartner report." Internet Business News (May 22, 2015):
NA. Small Business Resource Center. Gale. UNIV OF PORTLAND. 13 Apr. 2016
<http://find.galegroup.com.ezproxy-eres.up.edu:2048/sbrc/start.do?prodId=SBRC>.
Editor's Notes
When is the last time you received a hand-written letter?
We have created a perfect solution, an e-commerce website and mobile app where you can send traditional greeting cards using a customized handwritten font.
This is a screenshot of our current website which launched this past Valentine’s Day.
App Mock Up
In 2015 the online greeting card industry alone had a revenue of over $274 million
We have identified 2 target markets,
Our first target market is people between 25-34 who like the convenience of online shopping
We will reach this market through our online platform and mobile app
Our secondary market are businesses focused on client retention and building long lasting customer relationships
We plan on working directly with CRM companies to capture this market
According to a recent Statista report, the most popular software solutions used by industry specialists are email marketing and customer relationship management (CRM).
IBIS World 2015 report
Katie: A recent Gartner study predicted Customer Relationship Management will be a $36 billion dollar industry by 2017.
This presents a HUGE opportunity for our Envelopost because our solutions will help create meaningful relationships with customers.
An example of businesses who use CRM software include Realtors and Consultants
We plan to reach these businesses through CRM software solutions like Salesforce.
This is a screenshot of Salesforce App exchange which is basically an app store for companies who use their software
There are currently no competitors reaching businesses through this app store so it would be a great opportunity for us.
Disrupting digital communication with a traditional sentiment of greeting cards
We have identified 4 competitors with an online greeting card delivery service
Year 2 spring- official launch of app
Fall 2017- Expand to secondary market
