Designing the
Digital Experience
David Lee King
Topeka & Shawnee County Public Library
davidleeking.com

what is
experience?
http://flickr.com/photos/wvs/1457017696/
http://flickr.com/photos/naystin/426042772/

experience design?
“an approach to
creating successful
experiences for people
in any medium”
- Nathan Shedroff

http://flickr.com/photos/dragnfly78/220689303/
American Girl

Three
paths to
experience
http://flickr.com/photos/didmyself/2354238160/

Structural
Path
http://flickr.com/photos/gdominici/93021919/

http://flickr.com/photos/angrykeyboarder/2316631084/
http://flickr.com/photos/maproomsystems/2872203555/

http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html

three
approaches to
structure

http://flickr.com/photos/7855449@N02/2780452644/

http://flickr.com/photos/liewcf/467408934/
Getting Real, by 37signals

http://flickr.com/photos/liewcf/467408934/
Getting Real, by 37signals

Skipping down the
structured path
• look at your websites with critical eyes
• think about what makes people stumble
• then figure out some goals
• Big goal – don’t make me think (about
your structure)

Community
Path

http://flickr.com/photos/rwhitlock/1422242668/

digital community
experience...

digital community
experience...
• real conversation
• connections
• invitation
• participation
• sense of familiarity
• telling our stories

Real Conversation

Connections

Invitation

Participation

Sense of
Familiarity

Telling our Stories
http://flickr.com/photos/bjackrian/2111462650/

http://flickr.com/photos/thomashawk/5741775/
Customer
Path

http://flickr.com/photos/jamesyu/366732085/

http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg

Digital Version?

Commonalities?

Commonalities?

Customer
Journey
Mapping
http://flickr.com/photos/thetoad01/2317084812/

improving the ordinary
http://flickr.com/photos/rvettese/264579764/ http://flickr.com/photos/goatopolis/189188667/

what’s next?
http://flickr.com/photos/b-tal/116220689/

connect
the
customer...

Create an
experience stage
http://flickr.com/photos/kgradinger/2095191253/

Create an
experience stage
http://flickr.com/photos/kgradinger/2095191253/

Work on Conversation
http://flickr.com/photos/damiel/221166778/

http://flickr.com/photos/spursfan_ace/2328879637/
http://flickr.com/photos/twcollins/867628074/

Thank you!
davidleeking.com