Designing The Digital Experience
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Designing The Digital Experience

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My presentation that's based on my book about designing a digital experience on the web.

My presentation that's based on my book about designing a digital experience on the web.

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Designing The Digital Experience Designing The Digital Experience Presentation Transcript

  • Designing the Digital Experience David Lee King Topeka & Shawnee County Public Library davidleeking.com
  • what is experience? http://flickr.com/photos/wvs/1457017696/ http://flickr.com/photos/naystin/426042772/
  • experience design? “an approach to creating successful experiences for people in any medium” - Nathan Shedroff
  • http://flickr.com/photos/dragnfly78/220689303/ American Girl
  • Three paths to experience http://flickr.com/photos/didmyself/2354238160/
  • Structural Path http://flickr.com/photos/gdominici/93021919/
  • http://flickr.com/photos/angrykeyboarder/2316631084/ http://flickr.com/photos/maproomsystems/2872203555/
  • http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
  • three approaches to structure
  • http://flickr.com/photos/7855449@N02/2780452644/
  • http://flickr.com/photos/liewcf/467408934/ Getting Real, by 37signals
  • http://flickr.com/photos/liewcf/467408934/ Getting Real, by 37signals
  • Skipping down the structured path • look at your websites with critical eyes • think about what makes people stumble • then figure out some goals • Big goal – don’t make me think (about your structure)
  • Community Path
  • http://flickr.com/photos/rwhitlock/1422242668/
  • digital community experience...
  • digital community experience... • real conversation • connections • invitation • participation • sense of familiarity • telling our stories
  • Real Conversation
  • Connections
  • Invitation
  • Participation
  • Sense of Familiarity
  • Telling our Stories http://flickr.com/photos/bjackrian/2111462650/
  • http://flickr.com/photos/thomashawk/5741775/ Customer Path
  • http://flickr.com/photos/jamesyu/366732085/
  • http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
  • Digital Version?
  • Commonalities?
  • Commonalities?
  • Customer Journey Mapping http://flickr.com/photos/thetoad01/2317084812/
  • improving the ordinary http://flickr.com/photos/rvettese/264579764/ http://flickr.com/photos/goatopolis/189188667/
  • what’s next? http://flickr.com/photos/b-tal/116220689/
  • connect the customer...
  • Create an experience stage http://flickr.com/photos/kgradinger/2095191253/
  • Create an experience stage http://flickr.com/photos/kgradinger/2095191253/
  • Work on Conversation http://flickr.com/photos/damiel/221166778/
  • http://flickr.com/photos/spursfan_ace/2328879637/ http://flickr.com/photos/twcollins/867628074/
  • Thank you! davidleeking.com