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Embracing Failure 
Tim Lossen, Wooga 
flickr.com/photos/61520356@N07/6832496410
Embracing Failure 
why? how? lessons
Embracing Failure 
why? how? lessons
hit business 
hit business 
flickr.com/photos/68751915@N05/6355318323/
chart: game revenue
chart: game revenue
chart: game revenue
production poker 
production poker 
flickr.com/photos/maor-x/2971375893/
chart: cost curve
innovation 
innovation 
flickr.com/photos/menteblu61/336323946/
“I have not failed. 
I’ve just found 10,000 ways 
that won’t work.” 
⎯ Thomas A. Edison
portfolio approach 
flickr.com/photos/vpasson/3867480044/
Embracing Failure 
why? how? lessons
flickr.com/photos/ittybittiesforyou/2299598686/
hit filter 
hit filter 
flickr.com/photos/wiba/483626169/
wooga.com/about/hitfilter/
wooga.com/about/hitfilter/
wooga.com/about/hitfilter/
wooga.com/about/hitfilter/
7.5% 
wooga.com/about/hitfilter/
review 
review 
flickr.com/photos/ssalonso/3989418655/
Peers
flickr.com/photos/krissen/6340984211/
culture 
culture 
flickr.com/photos/jorgeq82/6456666731/
flickr.com/photos/22746515@N02/2879477660/
lab time 
flickr.com/photos/rdecom/7336886600
“proud to fail early”
Embracing Failure 
why? how? lessons
decisions 
what if? 
decisions are hard 
flickr.com/photos/marfis75/14481855815/
flickr.com/photos/flex/645438825/
ememoottiioonnals side is hard 
flickr.com/photos/danielito311/5847295876
flickr.com/photos/francescarter/11447821973/
the reward 
benefits 
flickr.com/photos/future15/1572465118/
flickr.com/photos/dchris/3858630829/
Embracing Failure 
why? how? lessons
flickr.com/photos/matthewpaulson/9613002666/
Q & A 
tim.lossen@wooga.com

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