The Community Tools You Need (Can't Be Built)

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  • If you like scrapbooking, creating slideshow presentations, building teaching aids, telling stories or sharing images online, then you're gonna absolutely love this:
    http://www.slideshare.net/netbizguru/digital-scrapbook-artist

    And then, why not join the 'Digital Scrapbooking Group' while your at it. It's a great place to show-off and share your new, fantastic-looking creations:
    http://www.slideshare.net/group/digital-scrapbooking

    Take care & play nicely...
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The Community Tools You Need (Can't Be Built)

  1. 1. The Community Tools You Need http://www.flickr.com/photos/caribb/
  2. 2. The Community Tools You Need Can’t Be Built http://www.flickr.com/photos/moviejulie/
  3. 3. http://www.flickr.com/photos/donsolo/
  4. 4. http://www.flickr.com/photos/pbo31/
  5. 5. http://www.flickr.com/photos/amagill/
  6. 6. Who remembers the Webmaster? http://www.flickr.com/photos/stephenr/
  7. 7. Where does community fit? http://www.flickr.com/photos/beglendc/
  8. 8. http://www.flickr.com/photos/cdm/
  9. 9. Group Exercise http://www.flickr.com/photos/icopythat/
  10. 10. http://www.flickr.com/photos/santos/
  11. 11. Digg
  12. 12. MySpace
  13. 13. Facebook
  14. 14. Friendster
  15. 15. Twitter
  16. 16. Epicurious
  17. 17. Slashdot
  18. 18. Threadless
  19. 19. LinkedIn
  20. 20. Craigslist
  21. 21. Scrapbooking
  22. 22. Wikipedia
  23. 23. http://www.flickr.com/photos/exlibris/
  24. 24. A group of people who have come together around common interests, in a defined space, around a shared social object.
  25. 25. Individuals inhabit different implied and stated roles, and are governed by different implied and stated rules.
  26. 26. Mechanisms exist for allowing these rules and norms to take form, and for enforcing them once they exist.
  27. 27. http://www.flickr.com/photos/jvk/
  28. 28. http://www.flickr.com/photos/28481088@N00/ Some Guidelines
  29. 29. PEOPLE MATTER http://www.flickr.com/photos/97831130@N00/
  30. 30. http://www.flickr.com/photos/emayoh/ They’re in charge.
  31. 31. Messy unpredictable complex http://www.flickr.com/photos/orangeacid/
  32. 32. DESIGN MATTERS http://www.flickr.com/photos/53611153@N00/
  33. 33. http://www.flickr.com/photos/usonian/
  34. 34. Church http://www.flickr.com/photos/95572727@N00/
  35. 35. Stadium http://www.flickr.com/photos/63197350@N00/
  36. 36. SCALE MATTERS http://www.flickr.com/photos/sillydog/
  37. 37. http://www.flickr.com/photos/oskay/ Iteration
  38. 38. http://www.flickr.com/photos/monkeyc/
  39. 39. Like gardening http://www.flickr.com/photos/johnpics/
  40. 40. http://www.flickr.com/photos/montanaraven/
  41. 41. Finding your purpose http://www.flickr.com/photos/gi/
  42. 42. What kind of community are you building? http://www.flickr.com/photos/34427466731@N01/
  43. 43. http://www.flickr.com/photos/papertrix/ Who belongs?
  44. 44. http://www.flickr.com/photos/badish/
  45. 45. Complimentary
  46. 46. Competitive
  47. 47. Collaborative
  48. 48. Combative
  49. 49. How heavy is your hand?
  50. 50. http://www.flickr.com/photos/darwinbell/ Who are you trying to keep out? Open or private?
  51. 51. Are you one community, or an entire network?
  52. 52. Outline Your Assumptions
  53. 53. Vast spectrum of possibilities • Public v. Private • Entirely self- contained or enabling • Commercial v. Non- behaviors outside commercial your environment? • Siloed v. part of a • Democratic v. larger ecosystem Dictatorial • Technical v. Non- technical http://www.flickr.com/photos/r80o/
  54. 54. http://www.flickr.com/photos/markhillary/ What does success look like?
  55. 55. http://www.flickr.com/photos/markhillary/ Defining metrics for success Define your success metrics http://www.flickr.com/photos/74471232@N00/
  56. 56. http://www.flickr.com/photos/sparr0/ Look for metrics that will act as effective proxies for success
  57. 57. What do you want? • Data quality • New product ideas • Data quantity • Regular community engagement • Tons of quot;eyeballsquot; • New business growth • Obsessive community engagement • Higher product sales • Identifying community evangelists • Selling more products to the same people • Better word of mouth
  58. 58. Team http://www.flickr.com/photos/curiouskiwi/
  59. 59. With great power... http://www.flickr.com/photos/gregoryh/
  60. 60. Oh and one last thing http://www.flickr.com/photos/shio/
  61. 61. EVERYTHING YOU'VE DECIDED SO FAR IS WRONG http://www.flickr.com/photos/monikahoinkis/
  62. 62. http://www.flickr.com/photos/blackbeltjones/
  63. 63. Lane Becker Email me at lane@getsatisfaction.com IM me at monstro9 on AIM Follow me on Twitter at /monstro Give me a call at 1-415-867-1708 Or just say hi in the hall http://www.flickr.com/photos/blackbeltjones/

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