Micro Interactions + Direct Engagement
             In a 2.0 World




David Armano, VP, Critical Mass / criticalmass.com
...
Consumer Behavior is
   Changing
From Passive Consumption To Active Participation
Technology Has
Changed Too
From Front + Back Ends…




  http://www.flickr.com/photos/borkweb/113862641/sizes/o/
…To Endless Fragmentation of Services




           http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/
Services Which Can Be Mixed + Mashed Like Melodies




  Intel Mash Maker suggests customizations and widgets. (Credit: In...
The End
Result Are
  Touch
  Points
  Which
  Seem
Infinite
Micro Interactions
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Micro Interactions

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Micro Interactions + Direct Engagement In a 2.0 World

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Micro Interactions

  1. 1. Micro Interactions + Direct Engagement In a 2.0 World David Armano, VP, Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano
  2. 2. Consumer Behavior is Changing
  3. 3. From Passive Consumption To Active Participation
  4. 4. Technology Has Changed Too
  5. 5. From Front + Back Ends… http://www.flickr.com/photos/borkweb/113862641/sizes/o/
  6. 6. …To Endless Fragmentation of Services http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/
  7. 7. Services Which Can Be Mixed + Mashed Like Melodies Intel Mash Maker suggests customizations and widgets. (Credit: Intel)
  8. 8. The End Result Are Touch Points Which Seem Infinite
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