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Micro Interactions

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Micro Interactions + Direct Engagement In a 2.0 World

Micro Interactions + Direct Engagement In a 2.0 World

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  • 1. Micro Interactions + Direct Engagement In a 2.0 World David Armano, VP, Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano
  • 2. Consumer Behavior is Changing
  • 3. From Passive Consumption To Active Participation
  • 4. Technology Has Changed Too
  • 5. From Front + Back Ends… http://www.flickr.com/photos/borkweb/113862641/sizes/o/
  • 6. …To Endless Fragmentation of Services http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/
  • 7. Services Which Can Be Mixed + Mashed Like Melodies Intel Mash Maker suggests customizations and widgets. (Credit: Intel)
  • 8. The End Result Are Touch Points Which Seem Infinite