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Micro Interactions

by David Armano on Apr 29, 2008

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Micro Interactions + Direct Engagement In a 2.0 World

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Micro Interactions + Direct Engagement In a 2.0 World

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Micro Interactions — Presentation Transcript

Micro Interactions + Direct Engagement In a 2.0 World David Armano, VP, Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano

Consumer Behavior is Changing

From Passive Consumption To Active Participation

Technology Has Changed Too

From Front + Back Ends… http://www.flickr.com/photos/borkweb/113862641/sizes/o/

…To Endless Fragmentation of Services http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/

Services Which Can Be Mixed + Mashed Like Melodies Intel Mash Maker suggests customizations and widgets. (Credit: Intel)

The End Result Are Touch Points Which Seem Infinite

Karsten Ehms , ... at high speed I like the term 'micro interactions' especially in a more and more facebooked world. If it wasn't you three years ago I would have 'invented' the term ... again ;-) 1 year ago

Are you sure you want to Yes No

annamariemarx85 Really interesting slides. Nicely done.

http://www.diyhousepainting.net/
http://www.diyhousepainting.net/category/walls-painting/
http://www.diyhousepainting.net/category/wood-painting/ 1 year ago

Jimmy Nuava , credit cousellor at UK credit to you for putting this together, its really intuitive! 3 years ago

David Armano , EVP, Global Innovation at Edelman Thanks Luba. It was good to be there. I enjoyed it. 3 years ago

_luba_ Hi David,

Great presentation at IconNicholson this week! Thanks for inspiring us. 3 years ago

Juan Pablo Tapia , Social Media strategist at BOWL One of your bests!! 4 years ago

Dan Patino , Supply Chain Manager at OGE Energy David. Great stuff you have really laid out a good view of how businesses are using web2.0 apps, and why it is so important for future growth for both large and small businesses. 4 years ago

Piero Rivizzigno , President and Founder at Glossom Hi David! Thanks for a presentation that's not in the 'as usual' path with some interesting point of view. Keep going maybe you will become 'the Armani of Social Media' (at that point you'll need the change your dressing style'). 4 years ago

Dino Demopoulos , Engagement Planner at BBDO/Proximity Nice one David! 4 years ago

Sean Howard , Human Being at Sean Howard Consulting Dude. This is the most amazing presentation I have seen this year. Damn. Nice work. Be very interesting to see how this type of thinking begins to impact how we measure and setup success for campaigns/projects. 4 years ago

Micro Interactions

by David Armano on Apr 29, 2008

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Micro Interactions — Presentation Transcript