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Lisa Colton
Lisa Colton

Darim Online Learning Network for Synagogues presents a webinar on Facebook 101: An Introduction to Social Networking and Facebook for synagogue staff and lay leadership.

Technology
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Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 101 An Introduction to Social Networking and Facebook
Survey Results ,[object Object],[object Object],[object Object],[object Object]
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: KarenSJilly, Flickr
Technology is a Tool ,[object Object],[object Object],[object Object]
Communication Revolution ,[object Object],[object Object],[object Object],[object Object],Volume Immediacy, medium Volume, Viral, and Personal
New Perspective on the 80/20 Rule ,[object Object],[object Object],[object Object]
What Is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More than 170 million active users (“active” means have been to the site in the last 30 days) More than half outside of college More than 15 million update at least once/day Approx. 45% of active users visit at least once/week Average user has 120 friends Able to write in Hebrew (& many other languages!) Over 55,000 applications Including hundreds of Hebrew/Jewish applications Adding 600,000 new users/day And… GROWING
Facebook Wall ,[object Object],[object Object],[object Object]
News Feed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing Depth of Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Capital ,[object Object],[object Object]
Ambient Awareness ,[object Object],[object Object],[object Object],[object Object]
Strengthening Relationships ,[object Object],[object Object],[object Object],[object Object]
Connections Over Time and Space ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strong Relationships = Stronger Community ,[object Object],Bonding: Strengthening the ties within a defined community by increasing the connections among and between all members, and the social capital exchanged. Black lines: existing bonds. Green lines: new bonds Created through social capital and tools like Facebook To establish the connections and open communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples?
Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Members, but not well connected to the community as a whole. At risk for dropping membership, and good candidates for engagement. These are your 80/20 people: Mavens and Connectors Circle represents current members In general, the thicker the interior network, the stronger the community.
Thinking about Behavior
Other Social Networking Platforms
NING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Storahlab, a project of Storahtelling, for congregational educators
MySpace ,[object Object],[object Object],[object Object]
Linked In ,[object Object],[object Object],[object Object]
Facebook Webinar Series ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q/A and Discussion ,[object Object],[object Object],[object Object],[object Object]

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