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PowerPoint presentation from Reisa Levine's workshop entitled : The Power of Social Media Given at the INM's École d'Été 2010

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The Power of Social Media Reisa Levine CitizenShift / Parole citoyenne
Overview: Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
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User profiles
Some Tools of Social Media ,[object Object],[object Object],[object Object],[object Object]
Some more tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why social media is important for educational projects ,[object Object],[object Object],[object Object],[object Object]
Why social media is important for community projects and social action initiatives ,[object Object],[object Object],[object Object],[object Object]
Why social media is important for social entrepreneurs and businesses ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Creative Commons ,[object Object],[object Object],[object Object],[object Object]
Outreach Communications, support and cross channel promotion ,[object Object],[object Object],[object Object],[object Object]
The Role of the Community Manager ,[object Object],[object Object]
Activity ,[object Object],[object Object]
Social media outreach campaign ,[object Object],[object Object],[object Object]
It takes time to converse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Most Importantly… ,[object Object],[object Object],[object Object],[object Object]
Thanks for joining the conversation….! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Citizen shift social_media_ecole-ete-2010_final

  • 1. The Power of Social Media Reisa Levine CitizenShift / Parole citoyenne
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Editor's Notes

  1. Source: http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx http://www.optimizeyourweb.com/index.php/2010/03/77-of-all-internet-users-read-blogs/ http://comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings http://www.facebook.com/press/info.php?statistics http://popacular.com/gigatweet/ - to see number of tweets, live aprox 10million tweets per day Number of tweets per hour http://www.tweespeed.com/speeds.jsp?period=minute&duration=1440
  2. http://www.forrester.com/Groundswell/images/groundswell_figure_3-2.jpg http://www.forrester.com/Groundswell/book.html The groundswell is: A social trend in which people use technology to get the things they need from each other, rather than from traditional institutions like corporations.
  3. Suggestions from the group… Kiva - http://www.kiva.org/ TED - http://www.ted.com/ (but is this social media ?) Behance - http://www.behance.net/ Blog love in - http://www.bloglovin.com/
  4. Check out this blog post for some of the most basic incentives to dip into social media http://communicationsconversations.blogspot.com/2009/02/social-media-and-not-for-profits_16.html The tools are cheap or relatively inexpensive--key for not-for-profits with little to no communications budget. They're usually easy to set up. Also important for organizations who usually have one do-it-all communicator on staff. And finally--and most importantly--most social media tools can help build stronger communities. Isn't that what not-for-profit organizations are all about?
  5. The Story of Stuff http://www.storyofstuff.com/ The girl effect http://www.youtube.com/watch?v=WIvmE4_KMNw&feature=player_embedded Thegirleffect.org
  6. http://www.kickstarter.com/ http://www.dayonepublications.com/Bicycle_Portraits/Home.html
  7. Twitter Etsy case study http://business.twitter.com/twitter101/case_etsy
  8. privacy issues ? Security Issues ? Are these a concern to you… ? They should be !
  9.  
  10. But don’t let this process block you from actually doing it !
  11. THE PARTY ANAL0GY - Start by observing, listen to the conversation before you jump in Be genuine Go where people are active Think about what you are contributing MAKE CONTENT YOUR KING (have fun !) In terms of privacy… expect anyone and everyone can and will see you and behave accordingly !! (your teacher, boss, girl/boyfriend, mom, etc…) http://www.netsquared.org/blog/britt-bravo/net2thinktank-what-needed-facilitate-more-nonprofits-adoption-social-web