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Survey Monkey Findings
and Analysis
Question 1
This shows me
that compared
to other
sources
magazines
themselves
aren’t as
dominant in
providing music
news, and this
could be due to
magazines not
providing the
right music
news as other
sources or just
advances in
technology.

As the internet is
the main source
here, it tells me
that I should
perhaps let my
audience know
that my magazine
has a website,
thus branching
out to different
medias and
attracting a wider
audience.
I asked this question in order
for me to later compare
singular answers and so I can
determine what the people
who like my magazine's genre
would like in a magazine.

Question 2
Question 3

Identifying the age of the
participants was important so I
can link it to my target
audience ensuring I’m giving
them what they want.
Question 4
This question is important
because I can perhaps link
what my target audience
do into my magazine in
order to make it more
appealing, e.g. adverts,
sub stories and ensuring I
incorporate the music
elements throughout.
This can also help me
when writing my article,
by making sure I'm taking
to my target audience in a
friendly way, including
their interests and them in
articles.
Question 5

The answers tell me that online
versions are popular and that I should
somewhat include that in my
magazine, similarly with subscription,
its also apparent that I could offer that
in my magazine too as I would attract
more of an audience.
Question 6

Theses results tell me I may need to
increase the appeal of my magazine in
order for people to buy every issue. It also
helps me think about how regularly my
magazine should be produced, ensuring my
readers get the news from my magazine
first.
Relating to the previous
question, this helps
further as I can see how
often my specific target
audience would prefer
my magazine to be
produced, and once a
month is most popular,
meaning it works out
cheaper for the reader,
but enables the
magazine to have more
news and to be
produced at a high
quality as more time will
be spent on each issue
than if it were weekly.

Question 7
Obviously from
the start I know
the front cover
of a magazine is
quite
important, but I
wanted to see
how important
it was to other
people.

Question 8
From my responses its
clear that it’s highly
important as it can
draw you to a
magazine or push you
away from a
magazine, it doesn’t
always matter if it’s a
magazine that you buy
continuously or not.
Meaning I will make
my magazine front
cover as noticeable as
possible and eye
catching.
Question 9
This question very much helps me
as I can see what is most important
for my target audience. My results
show that freebies are a main
drawing in point when buying a
magazine which is something I
shall incorporate in my magazine,
e.g. free poster/cd.
Most music
magazines vary in
price, for example
KERRANG! Is about
£2.20 an issue,
RockSound is about
£4 an issue and Top
of the Pops is around
£.3.50 and issue.

It seems most
people are willing to
pay around £2/£3 so
I will probably base
the pricing of my
magazine around
that.

Question 10
Further analysis
Genre
Participant A: Rock, Pop, Alternative
Participant B: Rock, Pop, Indie
Participant C: Alternative, Metal, Rock
Participant D: Rock, Pop, Indie
Participant E: RnB, Rap, Hip Hop
Participant F: Pop, RnB, Classical (opera)
Participant G: Rock, Blues, folk,
Participant H: Pop, Alternative Indie

Further analyse
Further analyse
Further analyse
Further analyse
Not relevant
Not relevant
Not relevant
Not relevant

As participants E-H don’t have an interest in rock, I will not further analyse their answers
because they aren’t my target audience and the genres they like are less similar to the
genre that my magazine is going to be (rock pop).
As for participants A-D I will further analyse their results because they are my target
audience in terms of audience, although participant C doesn’t have an interest in pop as
the rest of them do, this participant still likes rock and the other genres they like are very
similar to rock so my magazine is still aimed at them.
Further analysis
Age
Participant A: 17
Participant B: 18
Participant C: 18
Participant D: 17
The ages of each participant work for my target audience, as my target audience is
around 14 – 25 year olds. Age is important because as a generalisation people in the
same age range will have similar interests because they’ll lead similar life's, e.g. still
being in education, and other things that influence them making them somewhat
similar. Meaning they’ll share ideals and norms, and expect magazines to be presented
in a certain way, expect artists to be portrayed in a certain way and read articles in the
same way, so the style and language of the article is aimed at them.
Further analysis
Front cover effect on purchase
Participant A: Yes, unless I buy it all the time
Participant B: Yes
Participant C: Yes, if the images interest me
Participant D: Yes, it needs to eye-catching
and look interesting

Draws in when buying magazine
Freebies, cover story, inside information
Freebies

Freebies
Cover story

This shows that the appeal of my magazine depends highly on the front cover, its
what draws the reader in and it needs to stand out against the others. I want to make
it a magazine where if you look at it from a far you know its that magazine, you can
tell that from the masthead, colours and the representation of the artist(s) on the
cover. It is apparent that freebies entice the reader, especially if they’re not a regular
reader. So on my front cover I will make it known that there is something free in the
magazine, be it a selection of posters, a calendar or a cd.

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Survey monkey findings and analysis

  • 2. Question 1 This shows me that compared to other sources magazines themselves aren’t as dominant in providing music news, and this could be due to magazines not providing the right music news as other sources or just advances in technology. As the internet is the main source here, it tells me that I should perhaps let my audience know that my magazine has a website, thus branching out to different medias and attracting a wider audience.
  • 3. I asked this question in order for me to later compare singular answers and so I can determine what the people who like my magazine's genre would like in a magazine. Question 2
  • 4. Question 3 Identifying the age of the participants was important so I can link it to my target audience ensuring I’m giving them what they want.
  • 5. Question 4 This question is important because I can perhaps link what my target audience do into my magazine in order to make it more appealing, e.g. adverts, sub stories and ensuring I incorporate the music elements throughout. This can also help me when writing my article, by making sure I'm taking to my target audience in a friendly way, including their interests and them in articles.
  • 6. Question 5 The answers tell me that online versions are popular and that I should somewhat include that in my magazine, similarly with subscription, its also apparent that I could offer that in my magazine too as I would attract more of an audience.
  • 7. Question 6 Theses results tell me I may need to increase the appeal of my magazine in order for people to buy every issue. It also helps me think about how regularly my magazine should be produced, ensuring my readers get the news from my magazine first.
  • 8. Relating to the previous question, this helps further as I can see how often my specific target audience would prefer my magazine to be produced, and once a month is most popular, meaning it works out cheaper for the reader, but enables the magazine to have more news and to be produced at a high quality as more time will be spent on each issue than if it were weekly. Question 7
  • 9. Obviously from the start I know the front cover of a magazine is quite important, but I wanted to see how important it was to other people. Question 8 From my responses its clear that it’s highly important as it can draw you to a magazine or push you away from a magazine, it doesn’t always matter if it’s a magazine that you buy continuously or not. Meaning I will make my magazine front cover as noticeable as possible and eye catching.
  • 10. Question 9 This question very much helps me as I can see what is most important for my target audience. My results show that freebies are a main drawing in point when buying a magazine which is something I shall incorporate in my magazine, e.g. free poster/cd.
  • 11. Most music magazines vary in price, for example KERRANG! Is about £2.20 an issue, RockSound is about £4 an issue and Top of the Pops is around £.3.50 and issue. It seems most people are willing to pay around £2/£3 so I will probably base the pricing of my magazine around that. Question 10
  • 12. Further analysis Genre Participant A: Rock, Pop, Alternative Participant B: Rock, Pop, Indie Participant C: Alternative, Metal, Rock Participant D: Rock, Pop, Indie Participant E: RnB, Rap, Hip Hop Participant F: Pop, RnB, Classical (opera) Participant G: Rock, Blues, folk, Participant H: Pop, Alternative Indie Further analyse Further analyse Further analyse Further analyse Not relevant Not relevant Not relevant Not relevant As participants E-H don’t have an interest in rock, I will not further analyse their answers because they aren’t my target audience and the genres they like are less similar to the genre that my magazine is going to be (rock pop). As for participants A-D I will further analyse their results because they are my target audience in terms of audience, although participant C doesn’t have an interest in pop as the rest of them do, this participant still likes rock and the other genres they like are very similar to rock so my magazine is still aimed at them.
  • 13. Further analysis Age Participant A: 17 Participant B: 18 Participant C: 18 Participant D: 17 The ages of each participant work for my target audience, as my target audience is around 14 – 25 year olds. Age is important because as a generalisation people in the same age range will have similar interests because they’ll lead similar life's, e.g. still being in education, and other things that influence them making them somewhat similar. Meaning they’ll share ideals and norms, and expect magazines to be presented in a certain way, expect artists to be portrayed in a certain way and read articles in the same way, so the style and language of the article is aimed at them.
  • 14. Further analysis Front cover effect on purchase Participant A: Yes, unless I buy it all the time Participant B: Yes Participant C: Yes, if the images interest me Participant D: Yes, it needs to eye-catching and look interesting Draws in when buying magazine Freebies, cover story, inside information Freebies Freebies Cover story This shows that the appeal of my magazine depends highly on the front cover, its what draws the reader in and it needs to stand out against the others. I want to make it a magazine where if you look at it from a far you know its that magazine, you can tell that from the masthead, colours and the representation of the artist(s) on the cover. It is apparent that freebies entice the reader, especially if they’re not a regular reader. So on my front cover I will make it known that there is something free in the magazine, be it a selection of posters, a calendar or a cd.