1. How does your media
product represent
particular social
groups?

2. My target audience and aimed social group is
people who enjoy either or both the pop/rock
genre, teenagers and young adults and within
the E/D demographic.

3. By naming my magazine ‘Pop Rocks’ it is clear that I have
decided to combine both genres of music in my magazine. As I
enjoy both genres and have bought a lot of issues of Kerrang, I
feel I have a wide knowledge and advantage in the area of rock.
I also decided to combine the genres as I knew I was going to
use a female artist and within the rock genre there aren't
really any solo female artists, they often fall into the
‘poprock’ genre which is the theme I went for. I didn’t want to
go against convention when making my magazine, and I noticed
when reading magazines such as Kerrang and RockSound that they
also include other genres such as metal, thus generating a wider
target audience. From my research there are no magazines yet
that target the pop rock audience so my magazine will be the
newest on the market thus enticing a wider audience as I would
be collating a larger audience because I will be attracting the
audience of at least two other magazines.
This represents my audience as integrating within music genres.

4. Masthead
When my magazine was called ‘Reckless Rock’ it didn’t portray
the mixing of genres very well and somewhat could end up
giving off a bad impression of the magazine and the audience.
It also didn’t conform as well as I had hoped when adding the
main image to the front page, it mainly didn’t work because
the artist didn’t portray a ‘reckless’ enough image.
Also as a mixture of pop and rock, reckless isn’t a big image
I want to focus on, however it will be somewhat obvious.
Adding the extra colours to my masthead also made it more
appealing as it gave more definition to the audience showing
they can enjoy both as other magazines don’t portray that.

5. Images and colour
I chose fonts representative of a younger audience and
a pink youthful scheme to appeal to my target audience
of teenage girls. The fonts are simple and quaint
which is a typical style of today’s youth. The colours
are a combination of pink and purple for the most part
they are appealing to my audience which the colour is
associated with. The model in the photo has the ideal
look of my audience wearing a toned down rock look
wearing what is popular fashion but with their own
twist on it often wearing heavier makeup. I found this
out from my research on my mood board and audience
research. I went to gigs and took photos of artists
representative of the audience so that is was more
appealing to them, which are featured in the poster
images on the front cover and the main image on my
contents page.

6. Feature story
The advertisement and content of my feature story
represents my audience as willing, empowered and self
believing. It has an interesting tone as it focuses on
the article theme in which both magazines such as
Kerrang and Top of the Pops do, but its light reading
so its not overwhelming to the reader. As often many
pop magazine feature more gossipy stories I have
adhered to that convention within my contents page as
it features both light reading articles and gossip
articles, alongside quizzes, reviews, advice and gig
guides. I combined key contents page items from both
Kerrang and Top of the Pops in order to keep the
appeal with both audiences and make my magazine
overall more interesting.

7. When thinking about pop representation in my research I
decided to use clean images giving the magazine artist a
good representation, further portraying her as a role
model, as in many magazines artists are seen as role
models. The audience can feel comfortable with the images
as they have similar interests, styles and are of similar
age so they find it easy to relate.
If my magazine was full of dark colours and old metal
bands no one from my expected target audience would buy
it, so I enticed my audience with a young pretty artist.
As the images give off good representation, my article
was somewhat conventional as it touched upon the artist
going through a tough time but coming back, so it gives
off the stereotypical rock representation of often going
through a tough time, but I’ve brought it back to life
with a happy lively fun representation bringing in more
of a pop representation, by showing how the artist has
brought herself together and is still very much caring
and passionate about making music and pleasing her fans.