TA LK
3 UNBREAK ABLE LAWS

LI K E

TED
O F C O M M U N I C AT I O N

CARMINE GALLO

K ey note Sp ea ke r | B e sts e lli n...
Carmine Gallo

reveals the secrets behind the
world’s greatest presentations,
the science behind why they work,
and how yo...
Talk Like TED is a smart,
practical book that will
teach you how to give a
kick-butt presentation.
DANIEL H. PINK
#1 New Y...
Magnificent insight.
This book will make you
a much better speaker.
G U Y K AWA S A K I
former chief evangelist of Apple an...
TED presentations have been
viewed online more than

1 Billion times.
Ideas are the currency of the 21st century.
The ability
to communicate
your ideas

persuasively
is the single greatest skill
you need to accomplish your
Spreading your ideas in the 21st
century requires a 21st century
model of communication.
It’s a multimedia generation.

We communicate
in photos,
videos and 140
character tweets.
Using brain scans,
scientists have learned
more in the past ten
years about how we

process information

than they’ve lear...
That means we know
what moves people
what moves people
what moves people
whatmoves people
moves people
and we can prove it...
The

world’s most
engaging and persuasive

presentations obey

three laws:
1

3

2

Emotional
Touch my
heart

Novel

Teach me
something
new

Memorable
Present content
in ways I’ll
never forget
1

Emotional
Touch my
heart

Novel
Teach me
something
new

Memorable
Present
content in
ways I’ll
never forget
Passion is the thing
that will help you create
the highest expression
of your talent.
LARRY SMITH
TEDx, 2011
Unleash the master within.
Unleash the master within.
Dig deep to identify your
unique and meaningful
connection to your
presentation topic.
Passion
leads to mastery
Ask yourself,

“Wha
t mak
my h
eart s es
ing?”
Passion
is everything
Researchers are finding that

passion is
contagious

- and they can prove it scientifically.
If you meet someone who
is genuinely passionate
about a product or idea, it will
influence your perception
of that product...
Master the art of

storytelling
Stories are just
data with a soul.
`
BRENE BROWN
TEDx Houston, 2010
B R YA N S T E V E N S O N
is a civil rights attorney
who successfully argues
cases in front of the
U.S. Supreme Court.
B R YA N S T E V E N S O N
is a civil rights attorney
who successfully argues
cases in front of the
U.S. Supreme Court.
St...
Storytelling is what Aristotle
called “Pathos,” one of three
components of persuasion.
65%

Pathos

25%
Logos

10%
Ethos
Your brain on stories.
At Princeton University,
Uri Hasson does research
on storytelling by attaching
electrodes to people...
Your brain on stories.
At Princeton University,
Uri Hasson does research
on storytelling by attaching
electrodes to people...
Those same regions
are stimulated in the
brains of those who are
listening to the story.
If the speakers tells
the same st...
He calls it

brain to brain coupling.

In other words,
tell me a story and
our brains are in

sync.
2
Emotional
Touch my
heart

Novel
Teach me
something new

Memorable
Present content
in ways I’ll never
forget
Our brains are trained to look for
something brilliant and new,
something that stands out,
something that looks delicious....
Your mission in any
presentation is to inform,
educate, and inspire.
You can only inspire
when you give people a
new way o...
A fresh, new,
and unexpected
twist on an old
idea releases
dopamine,
your brain’s natural
“save button.”
Cognitive
processing
consumes a
lot of energy
especially
on the brain.
The jaw-dropping moment.
“Thou shalt not simply
trot out thy usual shtick.”
TEDCommandment
B I L L G AT E S
made headlines when
he released mosquitoes
into the audience during a
presentation on malaria.
Jaw-dropping moments create
what neuroscientists call an
“emotionally charged event,”
a heightened state of emotion
that m...
3
3
Novel
Emotional
Nov
Touch myEmotio Teach me
heart nal
something
el
new

Memorable
Present content
in ways I’ll
never f...
Stick to the
18 minute rule.
No TED speaker is allowed to talk
for more than 18 minutes.
It turns out 18 minutes is the ideal length
of time to deliver...
Speaking for too long results in
“cognitive backlog,” which, like piling on
weights, makes the mental load on your
audienc...
18 minutes is long
enough to be serious

and short enough to
hold people’s attention.
CHRIS ANDERSON
TED Curator
Create visually intriguing slides.
Scientists have produced a
mountain of evidence showing
that concepts presented as
pictures instead of words are
more like...
Retention

If you hear
information
delivered
verbally, you
will remember
10% of the
information.

100
90
80
70
60
50
40
30...
Retention

If you hear
information
delivered
verbally, you
will remember
10% of the
information.
Add a picture
and retenti...
Bill Gates and Bono
are examples of TED
speakers who had slides
with no bullet points.
The slides were
photographs, images...
CO2

TEMPERATURE
INCREASE

NEGATIVE
EFFECTS
Stay in your lane.
Oprah credits

her success to
“knowing my lane
and staying in it.”
Identify your life’s core purpose
and relentlessly follow that
purpose to become everything
you were created to be.
You have the capacity to move people,
to educate and electrify, to inform
and inspire. You have ideas that were
meant to b...
Use your voice to
astonish people,
lift their spirits,
fill their souls and
change the world.
Join my list

Go to TalkLikeTED.com
to sign up and receive
a free video and pdf.
THANK
YO U
CARMINE GALLO
K ey note Sp ea ke r | B e sts e lli n g Au t h o r
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Talk Like TED: 3 Unbreakable Laws of Communication
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Talk Like TED: 3 Unbreakable Laws of Communication

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Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.

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Talk Like TED: 3 Unbreakable Laws of Communication

  1. 1. TA LK 3 UNBREAK ABLE LAWS LI K E TED O F C O M M U N I C AT I O N CARMINE GALLO K ey note Sp ea ke r | B e sts e lli n g Au t h o r
  2. 2. Carmine Gallo reveals the secrets behind the world’s greatest presentations, the science behind why they work, and how you can use the secrets to win hearts and minds.
  3. 3. Talk Like TED is a smart, practical book that will teach you how to give a kick-butt presentation. DANIEL H. PINK #1 New York Times Bestselling author of To Sell Is Human and Drive.
  4. 4. Magnificent insight. This book will make you a much better speaker. G U Y K AWA S A K I former chief evangelist of Apple and author of APE
  5. 5. TED presentations have been viewed online more than 1 Billion times.
  6. 6. Ideas are the currency of the 21st century.
  7. 7. The ability to communicate your ideas persuasively
  8. 8. is the single greatest skill you need to accomplish your
  9. 9. Spreading your ideas in the 21st century requires a 21st century model of communication.
  10. 10. It’s a multimedia generation. We communicate in photos, videos and 140 character tweets.
  11. 11. Using brain scans, scientists have learned more in the past ten years about how we process information than they’ve learned in all civilization to date.
  12. 12. That means we know what moves people what moves people what moves people whatmoves people moves people and we can prove it.
  13. 13. The world’s most engaging and persuasive presentations obey three laws:
  14. 14. 1 3 2 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways I’ll never forget
  15. 15. 1 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways I’ll never forget
  16. 16. Passion is the thing that will help you create the highest expression of your talent. LARRY SMITH TEDx, 2011
  17. 17. Unleash the master within.
  18. 18. Unleash the master within. Dig deep to identify your unique and meaningful connection to your presentation topic.
  19. 19. Passion leads to mastery
  20. 20. Ask yourself, “Wha t mak my h eart s es ing?”
  21. 21. Passion is everything
  22. 22. Researchers are finding that passion is contagious - and they can prove it scientifically.
  23. 23. If you meet someone who is genuinely passionate about a product or idea, it will influence your perception of that product or idea.
  24. 24. Master the art of storytelling
  25. 25. Stories are just data with a soul. ` BRENE BROWN TEDx Houston, 2010
  26. 26. B R YA N S T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court.
  27. 27. B R YA N S T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court. Stories made up 65% of his TED 2013 presentation.
  28. 28. Storytelling is what Aristotle called “Pathos,” one of three components of persuasion. 65% Pathos 25% Logos 10% Ethos
  29. 29. Your brain on stories. At Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain
  30. 30. Your brain on stories. At Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain light up.
  31. 31. Those same regions are stimulated in the brains of those who are listening to the story. If the speakers tells the same story in a different language, it doesn’t have the same effect, because the listener doesn’t understand the content.
  32. 32. He calls it brain to brain coupling. In other words, tell me a story and our brains are in sync.
  33. 33. 2 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways I’ll never forget
  34. 34. Our brains are trained to look for something brilliant and new, something that stands out, something that looks delicious. D r. A . K P R A D E E P Author, The Buying Brain
  35. 35. Your mission in any presentation is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live. R O B E RT B A L L A R D Ocean explorer, discovered Titanic in 1985
  36. 36. A fresh, new, and unexpected twist on an old idea releases dopamine, your brain’s natural “save button.”
  37. 37. Cognitive processing consumes a lot of energy especially on the brain.
  38. 38. The jaw-dropping moment. “Thou shalt not simply trot out thy usual shtick.” TEDCommandment
  39. 39. B I L L G AT E S made headlines when he released mosquitoes into the audience during a presentation on malaria.
  40. 40. Jaw-dropping moments create what neuroscientists call an “emotionally charged event,” a heightened state of emotion that makes it more likely that your message will be stamped on a person’s brain.
  41. 41. 3 3 Novel Emotional Nov Touch myEmotio Teach me heart nal something el new Memorable Present content in ways I’ll never forget
  42. 42. Stick to the 18 minute rule.
  43. 43. No TED speaker is allowed to talk for more than 18 minutes. It turns out 18 minutes is the ideal length of time to deliver a presentation.
  44. 44. Speaking for too long results in “cognitive backlog,” which, like piling on weights, makes the mental load on your audience heavier and heavier until they forget everything you said.
  45. 45. 18 minutes is long enough to be serious and short enough to hold people’s attention. CHRIS ANDERSON TED Curator
  46. 46. Create visually intriguing slides.
  47. 47. Scientists have produced a mountain of evidence showing that concepts presented as pictures instead of words are more likely to be remembered.
  48. 48. Retention If you hear information delivered verbally, you will remember 10% of the information. 100 90 80 70 60 50 40 30 20 10 10%
  49. 49. Retention If you hear information delivered verbally, you will remember 10% of the information. Add a picture and retention soars to 65%. 100 90 80 70 60 50 40 30 20 10 65%
  50. 50. Bill Gates and Bono are examples of TED speakers who had slides with no bullet points. The slides were photographs, images, or animations.
  51. 51. CO2 TEMPERATURE INCREASE NEGATIVE EFFECTS
  52. 52. Stay in your lane.
  53. 53. Oprah credits her success to “knowing my lane and staying in it.”
  54. 54. Identify your life’s core purpose and relentlessly follow that purpose to become everything you were created to be.
  55. 55. You have the capacity to move people, to educate and electrify, to inform and inspire. You have ideas that were meant to be heard.
  56. 56. Use your voice to astonish people, lift their spirits, fill their souls and change the world.
  57. 57. Join my list Go to TalkLikeTED.com to sign up and receive a free video and pdf.
  58. 58. THANK YO U CARMINE GALLO K ey note Sp ea ke r | B e sts e lli n g Au t h o r
  59. 59. Created by:
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