Talk Like TED: 3 Unbreakable Laws of Communication

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Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, …

Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.

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  • 1. TA LK 3 UNBREAK ABLE LAWS LI K E TED O F C O M M U N I C AT I O N CARMINE GALLO K ey note Sp ea ke r | B e sts e lli n g Au t h o r
  • 2. Carmine Gallo reveals the secrets behind the world’s greatest presentations, the science behind why they work, and how you can use the secrets to win hearts and minds.
  • 3. Talk Like TED is a smart, practical book that will teach you how to give a kick-butt presentation. DANIEL H. PINK #1 New York Times Bestselling author of To Sell Is Human and Drive.
  • 4. Magnificent insight. This book will make you a much better speaker. G U Y K AWA S A K I former chief evangelist of Apple and author of APE
  • 5. TED presentations have been viewed online more than 1 Billion times.
  • 6. Ideas are the currency of the 21st century.
  • 7. The ability to communicate your ideas persuasively
  • 8. is the single greatest skill you need to accomplish your
  • 9. Spreading your ideas in the 21st century requires a 21st century model of communication.
  • 10. It’s a multimedia generation. We communicate in photos, videos and 140 character tweets.
  • 11. Using brain scans, scientists have learned more in the past ten years about how we process information than they’ve learned in all civilization to date.
  • 12. That means we know what moves people what moves people what moves people whatmoves people moves people and we can prove it.
  • 13. The world’s most engaging and persuasive presentations obey three laws:
  • 14. 1 3 2 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways I’ll never forget
  • 15. 1 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways I’ll never forget
  • 16. Passion is the thing that will help you create the highest expression of your talent. LARRY SMITH TEDx, 2011
  • 17. Unleash the master within.
  • 18. Unleash the master within. Dig deep to identify your unique and meaningful connection to your presentation topic.
  • 19. Passion leads to mastery
  • 20. Ask yourself, “Wha t mak my h eart s es ing?”
  • 21. Passion is everything
  • 22. Researchers are finding that passion is contagious - and they can prove it scientifically.
  • 23. If you meet someone who is genuinely passionate about a product or idea, it will influence your perception of that product or idea.
  • 24. Master the art of storytelling
  • 25. Stories are just data with a soul. ` BRENE BROWN TEDx Houston, 2010
  • 26. B R YA N S T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court.
  • 27. B R YA N S T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court. Stories made up 65% of his TED 2013 presentation.
  • 28. Storytelling is what Aristotle called “Pathos,” one of three components of persuasion. 65% Pathos 25% Logos 10% Ethos
  • 29. Your brain on stories. At Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain
  • 30. Your brain on stories. At Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain light up.
  • 31. Those same regions are stimulated in the brains of those who are listening to the story. If the speakers tells the same story in a different language, it doesn’t have the same effect, because the listener doesn’t understand the content.
  • 32. He calls it brain to brain coupling. In other words, tell me a story and our brains are in sync.
  • 33. 2 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways I’ll never forget
  • 34. Our brains are trained to look for something brilliant and new, something that stands out, something that looks delicious. D r. A . K P R A D E E P Author, The Buying Brain
  • 35. Your mission in any presentation is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live. R O B E RT B A L L A R D Ocean explorer, discovered Titanic in 1985
  • 36. A fresh, new, and unexpected twist on an old idea releases dopamine, your brain’s natural “save button.”
  • 37. Cognitive processing consumes a lot of energy especially on the brain.
  • 38. The jaw-dropping moment. “Thou shalt not simply trot out thy usual shtick.” TEDCommandment
  • 39. B I L L G AT E S made headlines when he released mosquitoes into the audience during a presentation on malaria.
  • 40. Jaw-dropping moments create what neuroscientists call an “emotionally charged event,” a heightened state of emotion that makes it more likely that your message will be stamped on a person’s brain.
  • 41. 3 3 Novel Emotional Nov Touch myEmotio Teach me heart nal something el new Memorable Present content in ways I’ll never forget
  • 42. Stick to the 18 minute rule.
  • 43. No TED speaker is allowed to talk for more than 18 minutes. It turns out 18 minutes is the ideal length of time to deliver a presentation.
  • 44. Speaking for too long results in “cognitive backlog,” which, like piling on weights, makes the mental load on your audience heavier and heavier until they forget everything you said.
  • 45. 18 minutes is long enough to be serious and short enough to hold people’s attention. CHRIS ANDERSON TED Curator
  • 46. Create visually intriguing slides.
  • 47. Scientists have produced a mountain of evidence showing that concepts presented as pictures instead of words are more likely to be remembered.
  • 48. Retention If you hear information delivered verbally, you will remember 10% of the information. 100 90 80 70 60 50 40 30 20 10 10%
  • 49. Retention If you hear information delivered verbally, you will remember 10% of the information. Add a picture and retention soars to 65%. 100 90 80 70 60 50 40 30 20 10 65%
  • 50. Bill Gates and Bono are examples of TED speakers who had slides with no bullet points. The slides were photographs, images, or animations.
  • 51. CO2 TEMPERATURE INCREASE NEGATIVE EFFECTS
  • 52. Stay in your lane.
  • 53. Oprah credits her success to “knowing my lane and staying in it.”
  • 54. Identify your life’s core purpose and relentlessly follow that purpose to become everything you were created to be.
  • 55. You have the capacity to move people, to educate and electrify, to inform and inspire. You have ideas that were meant to be heard.
  • 56. Use your voice to astonish people, lift their spirits, fill their souls and change the world.
  • 57. Join my list Go to TalkLikeTED.com to sign up and receive a free video and pdf.
  • 58. THANK YO U CARMINE GALLO K ey note Sp ea ke r | B e sts e lli n g Au t h o r
  • 59. Created by: