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Social Media Review AAHPM HPNA 2011

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  • http://www.flickr.com/photos/darrenhester/4010448281/sizes/l/
  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.flickr.com/photos/artolog/2482945479/sizes/l/
  • Patient/Caregiver Communities
  • Groupthink
  • When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)
  • When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)
  • Transcript

    • 1. Hospice and Palliative MedicineSocial Media2010 Year in Review
      Annual Assembly
      Vancouver, Canada
      February 2011
    • 2.
    • 3. LOTS
      of things are
      clickable in this
      slidedeck.
      Just click it!
    • 4.
    • 5. What is Social Media?
      Internet-based tools for
      creating, sharing and discussing information
    • 6. Social Networking
    • 7.
    • 8.
    • 9.
    • 10.
    • 11.
    • 12.
    • 13.
    • 14. What Social MediaHas Taught Me
      Diane Meier, MD
    • 15. 2010 Review of
      Health Care in Social Media
      Alex Smith
      Assistant Professor of Medicine
      Division of Geriatrics
      UCSF and San Francisco VAMC
    • 16. 16
      Health 2.0
      My definitions:
      Web 1.0 = information gathering
      Web 2.0 = user generated content/interaction
      Health 2.0 = health outside of patient-doctor interaction
      Health 2.0: explosive growth 2010:
      Innovative startups
      Patient and caregiver communities
      Health care organizations
    • 17. Innovative Startups
    • 18.
    • 19. Patients Like Me
    • 20. Mobilizing Health
      Cal Berkeley and Stanford Grads
      Non-profit. Uses texts to allow village health directors in India to message doctors and receive immediate advice about what next steps to take
    • 21. Goal: weight loss
      How: TWYE, enter calories if known
      Anyone can see your food diary
      Uses crowd-sourcing to tell you how many calories in the food you eat
      Example, “oatmeal cookie”
      TWYE averages 200 calories, based on others who entered calories for “oatmeal cookie”
    • 22.
      • Goal: improve ease of access and use of prognostic indices (calculators) for older adults
      • 23. Method: systematic review located indices, programmer put them online
    • 24.
    • 25.
    • 26.
    • 27.
    • 28.
    • 29. Challenges
      How to use social media effectively? How much effort, for what reward?
      Tension between giving generic health advice and patient specific advice
      Tension between public and private lives of health workers (e.g. drunk med student)
      Tension between top down regulation (e.g. FDA) and immediate, organic, shifting nature of social media
    • 30. Thank you!
    • 31. #HPM
      Social Media
      2010
      In Review
    • 32. Stories
      Early Palliative Care in Lung CA
      The Death of Dr. Pardi (NYT)
      AtulGawande – Letting Go
      The Death of E. Edwards
      Adv Dir v. Death Panel
      Palliative Care in Haiti
    • 33. Blogs
      Lost some prominent bloggers
      Well established network
      Seeing more org blogs
      Needing more voices
      PC Grand Rounds
    • 34. Twitter
      Initiated #HPM Tweetchat
      Leading medical specialty
      Increased growth of core
      Rapid dissemination
      Rising influence
    • 35. Type your Tweet here
      RT = Re-tweet
      #hpm automatically added
      Lots o’ links!
      Quick Use Buttons
      Reply
      Your own tweet
      Re-Tweet
      Feature/Block
      Someone replying to you
      Favorite Tweet
    • 36. Visual Example of a Tweetchat
      Tweetchat
    • 37. Tweetchat
      Group of people begin to have a conversation around a single hashtag
    • 38. Using Tweetchat they can all see the same thread
      Tweetchat
    • 39. All the people following the individuals see only a few tweets with #hpm
      Tweetchat
    • 40. Tweetchat
    • 41. Tweetchat
    • 42. Tweetchat
      Passed on to 2,838 followers
    • 43. Tweetchat Impact
    • 44. AAHPM/HPNA Assembly
      Tweets (#HPM)
      2009 - 224
      2010 - 834
      2011 (to date) -
      Contributors
      2009 - 30
      2010 - 92
      2011 (to date) -
      Twitter
    • 45. YouTube
      Boring videos
      - of news interviews
      - of people holding hands
      - of talking heads
      With a few exceptions…
    • 46.
    • 47.
    • 48. Online Advocacy
      1 Tweet per day
      and/or
      1 per day
      and/or
      1 Comment per week
      and/or
      1 Post per 2 months
    • 49. Goal: Steer the discussion
      Objective: 1 Tweet or 2 retweets (RT) / day
      Impact increased by following (& followed by):
      Our #HPM Community
      Local Reporters
      National Reporters
      Thought Leaders
      Mobile/Smartphones
    • 50. Likes
      Goal: Show support/Push content
      Objective: 1 / day
      Impact by ‘Likes’ on Facebook Fan Pages/YouTube:
      Drives content to other people’s walls
      Drives content to your wall
      Your like makes other people like
      A shows that page is alive with activity
    • 51. Comments
      Goal: Reframe the discussion
      Objective: 1 Comment / week
      Impact by commenting on:
      Blogs (HPM and National)
      Online newspaper articles
      Facebook Fan Pages (AAHPM/HPNA/Blogs)
      YouTube
      Calls for comments by government agencies
      Regulations.gov
    • 52. Posts
      Goal: Start the discussion
      Objective: 1 Post / 2 months
      Impact increased by:
      Joining/starting a blog community
      Developing novel content
    • 53.
    • 54. Web 2.0
      A Tool for Efficiency
      Holly Yang, MD
    • 55. Web 2.0
      Collaborative
      Interactive
      Dynamic
    • 56. Really Simple Syndication
      (RSS)
    • 57.
    • 58.
    • 59.
    • 60.
    • 61. Crowdsourcing/Microvolunteering
    • 62. Collaborative Wikis
    • 63. Web 2.0: Collaborative online learning
      Suzana Makowski, MD MMM FACP
    • 64. Why Personal Learning Network?
      Diverse schedules
      Learners with diverse needs:
      Disciplines
      Experience
      Goals
      Diverse locations
    • 65. Virtual Learning Network
      Personal Learning Network
      Static
      Didactic
      Authority-based
      Dynamic
      Dialogue
      Constructed
    • 66.

      PLN’s are deliberately formed networks of people and resources capable of guiding our independent learning goals and our professional development needs.
      Corrine Weisberger (via slideshare)
    • 67.
    • 68. LGLCbased on ning platform
      Core curriculum
      Referenced articles (delicious, citeulike, diig)
      Discussion board:
      Case discussions
      Journal club
      Member topics
      Member Blog – reflection & narrative medicine
      RSS feeds to other blogs, microblogs
    • 69. Format