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Hospice and Palliative MedicineSocial Media2010 Year in Review<br />Annual Assembly<br />Vancouver, Canada<br />February 2...
LOTS<br />of things are<br />clickable in this<br />slidedeck.<br />Just click it!<br />
What is Social Media?<br />Internet-based tools for<br />creating, sharing and discussing information<br />
Social Networking<br />
What Social MediaHas Taught Me<br />Diane Meier, MD<br />
2010 Review of<br />Health Care in Social Media<br />Alex Smith<br />Assistant Professor of Medicine<br />Division of Geri...
16<br />Health 2.0<br />My definitions:<br />Web 1.0 = information gathering<br />Web 2.0 = user generated content/interac...
Innovative Startups<br />
Patients Like Me<br />
Mobilizing Health<br />Cal Berkeley and Stanford Grads<br />Non-profit. Uses texts to allow village health directors in In...
Goal: weight loss<br />How: TWYE, enter calories if known<br />Anyone can see your food diary<br />Uses crowd-sourcing to ...
<ul><li>Goal: improve ease of access and use of prognostic indices (calculators) for older adults
Method: systematic review located indices, programmer put them online</li></li></ul><li>
Challenges<br />How to use social media effectively? How much effort, for what reward?<br />Tension between giving generic...
Thank you! <br />
#HPM<br />Social Media<br />2010<br />In Review<br />
Stories<br />Early Palliative Care in Lung CA<br />The Death of Dr. Pardi (NYT)<br />AtulGawande – Letting Go<br />The Dea...
Blogs<br />Lost some prominent bloggers<br />Well established network<br />Seeing more org blogs<br />Needing more voices<...
Twitter<br />Initiated #HPM Tweetchat<br />Leading medical specialty<br />Increased growth of core<br />Rapid disseminatio...
Type your Tweet here<br />RT = Re-tweet<br />#hpm automatically added<br />Lots o’ links!<br />Quick Use Buttons<br />Repl...
Visual Example of a Tweetchat<br />Tweetchat<br />
Tweetchat<br />Group of people begin to have a conversation around a single hashtag<br />
Using Tweetchat they can all see the same thread<br />Tweetchat<br />
All the people following the individuals see only a few tweets with #hpm<br />Tweetchat<br />
Tweetchat<br />
Tweetchat<br />
Tweetchat<br />Passed on to 2,838 followers<br />
Tweetchat Impact<br />
AAHPM/HPNA Assembly<br />Tweets (#HPM)<br />2009 - 224<br />2010 - 834<br />2011 (to date) -<br />Contributors<br />2009 -...
YouTube<br />Boring videos<br />- of news interviews<br />	- of people holding hands<br />- of talking heads<br />With a f...
Online Advocacy<br />1 Tweet per day<br />and/or<br />1             per day<br />and/or<br />1 Comment per week<br />and/o...
Goal:  Steer the discussion<br />Objective: 1 Tweet or 2 retweets (RT) / day<br />Impact increased by following (& followe...
Likes<br />Goal:  Show support/Push content<br />Objective: 1            / day<br />Impact by ‘Likes’  on Facebook Fan Pag...
Comments<br />Goal:  Reframe the discussion<br />Objective: 1 Comment / week<br />Impact by commenting on:<br />Blogs (HPM...
Posts<br />Goal: Start the discussion<br />Objective: 1 Post / 2 months<br />Impact increased by:<br />Joining/starting a ...
Web 2.0<br />A Tool for Efficiency<br />Holly Yang, MD<br />
Web 2.0<br />Collaborative<br />Interactive<br />Dynamic<br />
Really Simple Syndication<br />(RSS)<br />
Crowdsourcing/Microvolunteering<br />
Collaborative Wikis<br />
Web 2.0: Collaborative online learning<br />Suzana Makowski, MD MMM FACP<br />
Why Personal Learning Network?<br />Diverse schedules<br />Learners with diverse needs:<br />Disciplines<br />Experience<b...
Virtual  Learning Network<br />Personal Learning Network<br />Static<br />Didactic<br />Authority-based<br />Dynamic<br />...
“                  <br />                  ”<br />PLN’s are deliberately formed networks of people and resources capable o...
LGLCbased on ning platform<br />Core curriculum<br />Referenced articles (delicious, citeulike, diig)<br />Discussion boar...
Format<br />
Social Media Review AAHPM HPNA 2011
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Social Media Review AAHPM HPNA 2011

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  • http://www.flickr.com/photos/darrenhester/4010448281/sizes/l/
  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized &amp; hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.flickr.com/photos/artolog/2482945479/sizes/l/
  • Patient/Caregiver Communities
  • Groupthink
  • When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)
  • When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)
  • Transcript of "Social Media Review AAHPM HPNA 2011"

    1. 1. Hospice and Palliative MedicineSocial Media2010 Year in Review<br />Annual Assembly<br />Vancouver, Canada<br />February 2011<br />
    2. 2.
    3. 3. LOTS<br />of things are<br />clickable in this<br />slidedeck.<br />Just click it!<br />
    4. 4.
    5. 5. What is Social Media?<br />Internet-based tools for<br />creating, sharing and discussing information<br />
    6. 6. Social Networking<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. What Social MediaHas Taught Me<br />Diane Meier, MD<br />
    15. 15. 2010 Review of<br />Health Care in Social Media<br />Alex Smith<br />Assistant Professor of Medicine<br />Division of Geriatrics<br />UCSF and San Francisco VAMC<br />
    16. 16. 16<br />Health 2.0<br />My definitions:<br />Web 1.0 = information gathering<br />Web 2.0 = user generated content/interaction<br />Health 2.0 = health outside of patient-doctor interaction<br />Health 2.0: explosive growth 2010:<br />Innovative startups<br />Patient and caregiver communities<br />Health care organizations<br />
    17. 17. Innovative Startups<br />
    18. 18.
    19. 19. Patients Like Me<br />
    20. 20. Mobilizing Health<br />Cal Berkeley and Stanford Grads<br />Non-profit. Uses texts to allow village health directors in India to message doctors and receive immediate advice about what next steps to take<br />
    21. 21. Goal: weight loss<br />How: TWYE, enter calories if known<br />Anyone can see your food diary<br />Uses crowd-sourcing to tell you how many calories in the food you eat<br />Example, “oatmeal cookie”<br />TWYE averages 200 calories, based on others who entered calories for “oatmeal cookie”<br />
    22. 22. <ul><li>Goal: improve ease of access and use of prognostic indices (calculators) for older adults
    23. 23. Method: systematic review located indices, programmer put them online</li></li></ul><li>
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29. Challenges<br />How to use social media effectively? How much effort, for what reward?<br />Tension between giving generic health advice and patient specific advice<br />Tension between public and private lives of health workers (e.g. drunk med student)<br /> Tension between top down regulation (e.g. FDA) and immediate, organic, shifting nature of social media<br />
    30. 30. Thank you! <br />
    31. 31. #HPM<br />Social Media<br />2010<br />In Review<br />
    32. 32. Stories<br />Early Palliative Care in Lung CA<br />The Death of Dr. Pardi (NYT)<br />AtulGawande – Letting Go<br />The Death of E. Edwards<br />Adv Dir v. Death Panel<br />Palliative Care in Haiti<br />
    33. 33. Blogs<br />Lost some prominent bloggers<br />Well established network<br />Seeing more org blogs<br />Needing more voices<br />PC Grand Rounds<br />
    34. 34. Twitter<br />Initiated #HPM Tweetchat<br />Leading medical specialty<br />Increased growth of core<br />Rapid dissemination<br />Rising influence<br />
    35. 35. Type your Tweet here<br />RT = Re-tweet<br />#hpm automatically added<br />Lots o’ links!<br />Quick Use Buttons<br />Reply<br />Your own tweet<br />Re-Tweet<br />Feature/Block<br />Someone replying to you<br />Favorite Tweet<br />
    36. 36. Visual Example of a Tweetchat<br />Tweetchat<br />
    37. 37. Tweetchat<br />Group of people begin to have a conversation around a single hashtag<br />
    38. 38. Using Tweetchat they can all see the same thread<br />Tweetchat<br />
    39. 39. All the people following the individuals see only a few tweets with #hpm<br />Tweetchat<br />
    40. 40. Tweetchat<br />
    41. 41. Tweetchat<br />
    42. 42. Tweetchat<br />Passed on to 2,838 followers<br />
    43. 43. Tweetchat Impact<br />
    44. 44. AAHPM/HPNA Assembly<br />Tweets (#HPM)<br />2009 - 224<br />2010 - 834<br />2011 (to date) -<br />Contributors<br />2009 - 30<br />2010 - 92<br /> 2011 (to date) -<br />Twitter<br />
    45. 45. YouTube<br />Boring videos<br />- of news interviews<br /> - of people holding hands<br />- of talking heads<br />With a few exceptions…<br />
    46. 46.
    47. 47.
    48. 48. Online Advocacy<br />1 Tweet per day<br />and/or<br />1 per day<br />and/or<br />1 Comment per week<br />and/or<br />1 Post per 2 months<br />
    49. 49. Goal: Steer the discussion<br />Objective: 1 Tweet or 2 retweets (RT) / day<br />Impact increased by following (& followed by):<br />Our #HPM Community<br />Local Reporters<br />National Reporters<br />Thought Leaders<br />Mobile/Smartphones<br />
    50. 50. Likes<br />Goal: Show support/Push content<br />Objective: 1 / day<br />Impact by ‘Likes’ on Facebook Fan Pages/YouTube:<br />Drives content to other people’s walls<br />Drives content to your wall<br />Your like makes other people like<br />A shows that page is alive with activity<br />
    51. 51. Comments<br />Goal: Reframe the discussion<br />Objective: 1 Comment / week<br />Impact by commenting on:<br />Blogs (HPM and National)<br />Online newspaper articles<br />Facebook Fan Pages (AAHPM/HPNA/Blogs)<br />YouTube<br />Calls for comments by government agencies <br />Regulations.gov<br />
    52. 52. Posts<br />Goal: Start the discussion<br />Objective: 1 Post / 2 months<br />Impact increased by:<br />Joining/starting a blog community<br />Developing novel content<br />
    53. 53.
    54. 54. Web 2.0<br />A Tool for Efficiency<br />Holly Yang, MD<br />
    55. 55. Web 2.0<br />Collaborative<br />Interactive<br />Dynamic<br />
    56. 56. Really Simple Syndication<br />(RSS)<br />
    57. 57.
    58. 58.
    59. 59.
    60. 60.
    61. 61. Crowdsourcing/Microvolunteering<br />
    62. 62. Collaborative Wikis<br />
    63. 63. Web 2.0: Collaborative online learning<br />Suzana Makowski, MD MMM FACP<br />
    64. 64. Why Personal Learning Network?<br />Diverse schedules<br />Learners with diverse needs:<br />Disciplines<br />Experience<br />Goals<br />Diverse locations<br />
    65. 65. Virtual Learning Network<br />Personal Learning Network<br />Static<br />Didactic<br />Authority-based<br />Dynamic<br />Dialogue<br />Constructed<br />
    66. 66. “ <br /> ”<br />PLN’s are deliberately formed networks of people and resources capable of guiding our independent learning goals and our professional development needs.<br />Corrine Weisberger (via slideshare)<br />
    67. 67.
    68. 68. LGLCbased on ning platform<br />Core curriculum<br />Referenced articles (delicious, citeulike, diig)<br />Discussion board:<br />Case discussions<br />Journal club<br />Member topics<br />Member Blog – reflection & narrative medicine<br />RSS feeds to other blogs, microblogs<br />
    69. 69. Format<br />
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