Social Media Review AAHPM HPNA 2011

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  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • Patient/Caregiver Communities
  • Groupthink
  • When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)
  • When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)


  • 1. Hospice and Palliative MedicineSocial Media2010 Year in Review
    Annual Assembly
    Vancouver, Canada
    February 2011
  • 2.
  • 3. LOTS
    of things are
    clickable in this
    Just click it!
  • 4.
  • 5. What is Social Media?
    Internet-based tools for
    creating, sharing and discussing information
  • 6. Social Networking
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. What Social MediaHas Taught Me
    Diane Meier, MD
  • 15. 2010 Review of
    Health Care in Social Media
    Alex Smith
    Assistant Professor of Medicine
    Division of Geriatrics
    UCSF and San Francisco VAMC
  • 16. 16
    Health 2.0
    My definitions:
    Web 1.0 = information gathering
    Web 2.0 = user generated content/interaction
    Health 2.0 = health outside of patient-doctor interaction
    Health 2.0: explosive growth 2010:
    Innovative startups
    Patient and caregiver communities
    Health care organizations
  • 17. Innovative Startups
  • 18.
  • 19. Patients Like Me
  • 20. Mobilizing Health
    Cal Berkeley and Stanford Grads
    Non-profit. Uses texts to allow village health directors in India to message doctors and receive immediate advice about what next steps to take
  • 21. Goal: weight loss
    How: TWYE, enter calories if known
    Anyone can see your food diary
    Uses crowd-sourcing to tell you how many calories in the food you eat
    Example, “oatmeal cookie”
    TWYE averages 200 calories, based on others who entered calories for “oatmeal cookie”
  • 22.
    • Goal: improve ease of access and use of prognostic indices (calculators) for older adults
    • 23. Method: systematic review located indices, programmer put them online
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Challenges
    How to use social media effectively? How much effort, for what reward?
    Tension between giving generic health advice and patient specific advice
    Tension between public and private lives of health workers (e.g. drunk med student)
    Tension between top down regulation (e.g. FDA) and immediate, organic, shifting nature of social media
  • 30. Thank you!
  • 31. #HPM
    Social Media
    In Review
  • 32. Stories
    Early Palliative Care in Lung CA
    The Death of Dr. Pardi (NYT)
    AtulGawande – Letting Go
    The Death of E. Edwards
    Adv Dir v. Death Panel
    Palliative Care in Haiti
  • 33. Blogs
    Lost some prominent bloggers
    Well established network
    Seeing more org blogs
    Needing more voices
    PC Grand Rounds
  • 34. Twitter
    Initiated #HPM Tweetchat
    Leading medical specialty
    Increased growth of core
    Rapid dissemination
    Rising influence
  • 35. Type your Tweet here
    RT = Re-tweet
    #hpm automatically added
    Lots o’ links!
    Quick Use Buttons
    Your own tweet
    Someone replying to you
    Favorite Tweet
  • 36. Visual Example of a Tweetchat
  • 37. Tweetchat
    Group of people begin to have a conversation around a single hashtag
  • 38. Using Tweetchat they can all see the same thread
  • 39. All the people following the individuals see only a few tweets with #hpm
  • 40. Tweetchat
  • 41. Tweetchat
  • 42. Tweetchat
    Passed on to 2,838 followers
  • 43. Tweetchat Impact
  • 44. AAHPM/HPNA Assembly
    Tweets (#HPM)
    2009 - 224
    2010 - 834
    2011 (to date) -
    2009 - 30
    2010 - 92
    2011 (to date) -
  • 45. YouTube
    Boring videos
    - of news interviews
    - of people holding hands
    - of talking heads
    With a few exceptions…
  • 46.
  • 47.
  • 48. Online Advocacy
    1 Tweet per day
    1 per day
    1 Comment per week
    1 Post per 2 months
  • 49. Goal: Steer the discussion
    Objective: 1 Tweet or 2 retweets (RT) / day
    Impact increased by following (& followed by):
    Our #HPM Community
    Local Reporters
    National Reporters
    Thought Leaders
    Goal: Show support/Push content
    Objective: 1 / day
    Impact by ‘Likes’ on Facebook Fan Pages/YouTube:
    Drives content to other people’s walls
    Drives content to your wall
    Your like makes other people like
    A shows that page is alive with activity
    Goal: Reframe the discussion
    Objective: 1 Comment / week
    Impact by commenting on:
    Blogs (HPM and National)
    Online newspaper articles
    Facebook Fan Pages (AAHPM/HPNA/Blogs)
    Calls for comments by government agencies
  • 52. Posts
    Goal: Start the discussion
    Objective: 1 Post / 2 months
    Impact increased by:
    Joining/starting a blog community
    Developing novel content
  • 53.
  • 54. Web 2.0
    A Tool for Efficiency
    Holly Yang, MD
  • 55. Web 2.0
  • 56. Really Simple Syndication
  • 57.
  • 58.
  • 59.
  • 60.
  • 61. Crowdsourcing/Microvolunteering
  • 62. Collaborative Wikis
  • 63. Web 2.0: Collaborative online learning
    Suzana Makowski, MD MMM FACP
  • 64. Why Personal Learning Network?
    Diverse schedules
    Learners with diverse needs:
    Diverse locations
  • 65. Virtual Learning Network
    Personal Learning Network
  • 66.

    PLN’s are deliberately formed networks of people and resources capable of guiding our independent learning goals and our professional development needs.
    Corrine Weisberger (via slideshare)
  • 67.
  • 68. LGLCbased on ning platform
    Core curriculum
    Referenced articles (delicious, citeulike, diig)
    Discussion board:
    Case discussions
    Journal club
    Member topics
    Member Blog – reflection & narrative medicine
    RSS feeds to other blogs, microblogs
  • 69. Format