This document provides a summary of social media use in health care and hospice/palliative medicine in 2010. It discusses the growth of innovative health startups using social media, patient communities online, and health organizations adopting social platforms. It also reviews the growth of blogs, Twitter, YouTube and online advocacy in this space in 2010. Challenges of using social media effectively in health care are also examined.
15. 2010 Review of Health Care in Social Media Alex Smith Assistant Professor of Medicine Division of Geriatrics UCSF and San Francisco VAMC
16. 16 Health 2.0 My definitions: Web 1.0 = information gathering Web 2.0 = user generated content/interaction Health 2.0 = health outside of patient-doctor interaction Health 2.0: explosive growth 2010: Innovative startups Patient and caregiver communities Health care organizations
20. Mobilizing Health Cal Berkeley and Stanford Grads Non-profit. Uses texts to allow village health directors in India to message doctors and receive immediate advice about what next steps to take
21. Goal: weight loss How: TWYE, enter calories if known Anyone can see your food diary Uses crowd-sourcing to tell you how many calories in the food you eat Example, “oatmeal cookie” TWYE averages 200 calories, based on others who entered calories for “oatmeal cookie”
22.
23.
24.
25.
26.
27.
28.
29. Challenges How to use social media effectively? How much effort, for what reward? Tension between giving generic health advice and patient specific advice Tension between public and private lives of health workers (e.g. drunk med student) Tension between top down regulation (e.g. FDA) and immediate, organic, shifting nature of social media
32. Stories Early Palliative Care in Lung CA The Death of Dr. Pardi (NYT) AtulGawande – Letting Go The Death of E. Edwards Adv Dir v. Death Panel Palliative Care in Haiti
33. Blogs Lost some prominent bloggers Well established network Seeing more org blogs Needing more voices PC Grand Rounds
34. Twitter Initiated #HPM Tweetchat Leading medical specialty Increased growth of core Rapid dissemination Rising influence
35. Type your Tweet here RT = Re-tweet #hpm automatically added Lots o’ links! Quick Use Buttons Reply Your own tweet Re-Tweet Feature/Block Someone replying to you Favorite Tweet
45. YouTube Boring videos - of news interviews - of people holding hands - of talking heads With a few exceptions…
46.
47.
48. Online Advocacy 1 Tweet per day and/or 1 per day and/or 1 Comment per week and/or 1 Post per 2 months
49. Goal: Steer the discussion Objective: 1 Tweet or 2 retweets (RT) / day Impact increased by following (& followed by): Our #HPM Community Local Reporters National Reporters Thought Leaders Mobile/Smartphones
50. Likes Goal: Show support/Push content Objective: 1 / day Impact by ‘Likes’ on Facebook Fan Pages/YouTube: Drives content to other people’s walls Drives content to your wall Your like makes other people like A shows that page is alive with activity
51. Comments Goal: Reframe the discussion Objective: 1 Comment / week Impact by commenting on: Blogs (HPM and National) Online newspaper articles Facebook Fan Pages (AAHPM/HPNA/Blogs) YouTube Calls for comments by government agencies Regulations.gov
52. Posts Goal: Start the discussion Objective: 1 Post / 2 months Impact increased by: Joining/starting a blog community Developing novel content
66. “ ” PLN’s are deliberately formed networks of people and resources capable of guiding our independent learning goals and our professional development needs. Corrine Weisberger (via slideshare)
67.
68. LGLCbased on ning platform Core curriculum Referenced articles (delicious, citeulike, diig) Discussion board: Case discussions Journal club Member topics Member Blog – reflection & narrative medicine RSS feeds to other blogs, microblogs
Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)
When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)