Every Woman's Life: Social Media Campaign


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Every Woman's Life: Social Media Campaign

  1. 1. Every Woman’s Life:Social Media StrategyMorgan Blake, MSWFebruary 24, 2011<br />http://www.linkedin.com/in/morganadamsblake<br />
  2. 2. EWL Fan Page: History and Purpose<br />Started in September 2009<br />Purpose :<br />to provide public education about breast/cervical cancer early detection<br />to provide info for cancer risk reduction<br />
  3. 3. EWL Fan Page: Demographics<br />257 total fans<br />38% ages 35 – 44<br />23% ages 25 – 34<br />19% ages 45 – 54<br />10% ages 50+<br />95% female<br />Friends, VDH staff, EWL partners, providers, clients<br />
  4. 4. Content<br />New research about breast/cervical cancer early detection <br />Promotion of healthy habits that reduce cancer risk<br />Screening messages<br />Sharing activities of partners (ACS, Komen)<br />
  5. 5. Sources for Content<br /> Google alerts <br /><ul><li>www.google.com/alerts
  6. 6. “Breast cancer” “cervical cancer”</li></ul>WebMD daily news<br />Medscape<br />SmartBrief<br /><ul><li>www.smartbrief.com</li></ul>Partner newsletters<br />
  7. 7. BEST PRACTICES<br />
  8. 8. Setting Up Page<br />For maximum participation, Fans should be able to:<br /><ul><li>Write on wall
  9. 9. Post links, videos, photos</li></li></ul><li>To avoid problems:<br />Have co-admin<br />Check page at least once a day<br />
  10. 10. Dealing with criticism:<br />Don’t delete comments<br />Don’t NOT respond<br />Respond promptly to resolve the issue<br />
  11. 11. Tips to Engage Fans<br />Ask questions<br />Be positive<br />Keep language simple<br />Address fans by name<br />Post powerful stats and inspirational quotes <br />Limit posts to 1-2 per day<br />Post during peak hours (9am -2pm weekdays)<br />
  12. 12. EWL Fan Page Success Story<br />2 EWL clients posted positive experiences with EWL services<br />Clients were interviewed and success stories were written<br />Success stories are shared with CDC and community partners<br />
  13. 13.
  14. 14. ELW Twitter: History and Purpose<br />Started in November 2009<br />Purpose :<br />to provide public education about breast/cervical cancer early detection<br />to provide info for cancer risk reduction<br />
  15. 15. EWL Twitter Stats<br />555 tweets sent<br />298 following (healthy authorities, local medical providers, breast/cervical cancer advocacy groups)<br />278 followers (same as above + individuals interested in breast/cervical health)<br />
  16. 16. BEST PRACTICES<br />
  17. 17. Setting up page<br />Use program logo as profile photo<br />Include program URL in written profile<br />Add link to Twitter account on program website, outgoing correspondences, flyers, brochures<br />
  18. 18. Getting Followers<br />Use directories to find followers (wefollow.com) who are influential in your field<br />Try to maintain equal following:followers ratio<br />You are not obligated to follow everyone who follows you<br />
  19. 19. Recommended<br /><ul><li>VDH (@MyVDH)
  20. 20. Healthy People 2020 (@GoHealthyPeople)
  21. 21. CDC (@CDCgov)
  22. 22. US Dept. of Health/Human Services (@HealthCareGov)
  23. 23. WebMD (@WebMD)
  24. 24. Harvard Health (@HarvardHealth)
  25. 25. Johns Hopkins Univ. Public Health (@JohnsHopkinsSPH)</li></li></ul><li>Creating and Sending Tweets<br />140 character limit<br />To enable retweets, stay close to 120 characters<br />Abbreviate when possible<br />Shorten your URL with http://bit.ly/<br />Post at least once a week, preferably several times a week<br />