SlideShare a Scribd company logo
1 of 22
HEALTH CARE AND SOCIAL MEDIA  Rodger D. Johnson, MA Inbound Marketing Certified
U.S. adults living with chronic disease are significantly less likely than healthy adults to have access to the internet (62% vs. 81%)
Living with chronic disease is also associated, once someone is online, with a greater likelihood to access user-generated health content such as blog posts, hospital reviews, doctor reviews, and podcasts.
These resources allow an internet user to dive deeply into a health topic, using the internet as a communications tool, not simply an information vending machine.  Chronic Diseases & the Internet Pew Internet And American Life Project
The internet access gap creates an online health information gap.  ,[object Object]
62% of adults living with one or more chronic disease go online.People managing multiple diseases are less likely to have internet access ,[object Object]
52% of adults living with two or more chronic diseases go online.,[object Object]
However, the social life of chronic disease information is robust There are two activities which stand out among people living with chronic disease:  ,[object Object]
Online health discussionsPew Internet & American Life Project Chronic Disease and the Internet
The internet is like a secret weapon – if someone has access to it ,[object Object]
They often have complicated health issues, not easily solved by the addition of even the best, most reliable, medical adviceThose who are online have a trump card Having a chronic disease increases the probability that an internet user will share what they know and learn from their peers Pew Internet & American Life Project Chronic Disease and the Internet
Those who are online have a trump card ,[object Object]
They unearth nuggets of information
They blog
They participate in online discussionsThey just keep going Pew Internet & American Life Project Chronic Disease and the Internet
ACCU CHEK DIABETES LINK: A CASE STUDY
ACCU CHEK DIABETES LINK: A CASE STUDY A blog:  You can subscribe to the blog via RSS or e-mail.  You can also share the blog articles, but you cannot add comments ,[object Object]
Diabetes news from online sources: “In the News”
product and corporate information,[object Object]
ACCU CHEK DIABETES LINK: A CASE STUDY
ACCU CHEK DIABETES LINK: A CASE STUDY
ACCU CHEK DIABETES LINK: A CASE STUDY

More Related Content

What's hot

Digital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient CareDigital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient Care
sephma
 

What's hot (20)

Use of Social Media in Radiology
Use of Social Media in RadiologyUse of Social Media in Radiology
Use of Social Media in Radiology
 
Take two tweets social media for doctors
Take two tweets social media for doctorsTake two tweets social media for doctors
Take two tweets social media for doctors
 
Applications of Social Media for Research
Applications of Social Media for ResearchApplications of Social Media for Research
Applications of Social Media for Research
 
Dear Healthcare Provider: We No Longer Live in the 1990's
Dear Healthcare Provider: We No Longer Live in the 1990's Dear Healthcare Provider: We No Longer Live in the 1990's
Dear Healthcare Provider: We No Longer Live in the 1990's
 
The Digital Patient
The Digital Patient The Digital Patient
The Digital Patient
 
Health care
Health careHealth care
Health care
 
Fundamentals of a 21st Century e-Patient
Fundamentals of a 21st Century e-PatientFundamentals of a 21st Century e-Patient
Fundamentals of a 21st Century e-Patient
 
Survey of use of social media for chronic disease management
Survey of use of social media for chronic disease managementSurvey of use of social media for chronic disease management
Survey of use of social media for chronic disease management
 
The Rise of the e-Patient: Understanding Social Networks and Online Health In...
The Rise of the e-Patient: Understanding Social Networks and Online Health In...The Rise of the e-Patient: Understanding Social Networks and Online Health In...
The Rise of the e-Patient: Understanding Social Networks and Online Health In...
 
Digital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient CareDigital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient Care
 
Social Media: A New Dimension In Health Research
Social Media: A New Dimension In Health ResearchSocial Media: A New Dimension In Health Research
Social Media: A New Dimension In Health Research
 
Designing in Digital Health
Designing in Digital HealthDesigning in Digital Health
Designing in Digital Health
 
Social Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeSocial Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of Age
 
Social Media for Healthcare Professionals
Social Media for Healthcare ProfessionalsSocial Media for Healthcare Professionals
Social Media for Healthcare Professionals
 
How Clinicians Use Social Media in Healthcare
How Clinicians Use Social Media in HealthcareHow Clinicians Use Social Media in Healthcare
How Clinicians Use Social Media in Healthcare
 
Social media and patients associations: get social!
Social media and patients associations: get social!Social media and patients associations: get social!
Social media and patients associations: get social!
 
Communicating Health Research on Social Media
Communicating Health Research on Social MediaCommunicating Health Research on Social Media
Communicating Health Research on Social Media
 
Social Media: A Useful Tool for Patient-centered Outcomes Research?
Social Media: A Useful Tool for Patient-centered Outcomes Research?Social Media: A Useful Tool for Patient-centered Outcomes Research?
Social Media: A Useful Tool for Patient-centered Outcomes Research?
 
Social Media in the Healthcare Industry
Social Media in the Healthcare IndustrySocial Media in the Healthcare Industry
Social Media in the Healthcare Industry
 
Internet consumers ppt
Internet consumers pptInternet consumers ppt
Internet consumers ppt
 

Viewers also liked

Social Media Primer for Journalism Students
Social Media Primer for Journalism StudentsSocial Media Primer for Journalism Students
Social Media Primer for Journalism Students
Rodger Johnson
 

Viewers also liked (7)

Social Media Primer for Journalism Students
Social Media Primer for Journalism StudentsSocial Media Primer for Journalism Students
Social Media Primer for Journalism Students
 
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
 
Grab Consumer Attention with Minimum Marketable Events
Grab Consumer Attention with Minimum Marketable EventsGrab Consumer Attention with Minimum Marketable Events
Grab Consumer Attention with Minimum Marketable Events
 
Damage Control
Damage ControlDamage Control
Damage Control
 
Seo For Bloggers
Seo For BloggersSeo For Bloggers
Seo For Bloggers
 
Damage Control
Damage ControlDamage Control
Damage Control
 
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job? Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
 

Similar to Healthcare and social media

Health 2.0 and the UK
Health 2.0 and the UKHealth 2.0 and the UK
Health 2.0 and the UK
Tim Lloyd
 
Finalpresentation
FinalpresentationFinalpresentation
Finalpresentation
lesley1719
 
Health In Cmc Full Final Presentation
Health In Cmc Full Final PresentationHealth In Cmc Full Final Presentation
Health In Cmc Full Final Presentation
guest106941
 
Crotty engaging patients in new ways from open notes to social media
Crotty  engaging patients in new ways from open notes to social mediaCrotty  engaging patients in new ways from open notes to social media
Crotty engaging patients in new ways from open notes to social media
Trimed Media Group
 
E marketer online_health_information_seekers-internet_use_grows_but_doctors_o...
E marketer online_health_information_seekers-internet_use_grows_but_doctors_o...E marketer online_health_information_seekers-internet_use_grows_but_doctors_o...
E marketer online_health_information_seekers-internet_use_grows_but_doctors_o...
AdCMO
 

Similar to Healthcare and social media (20)

Weighing in on Social Media for Diabetes Educators
Weighing in on Social Media for Diabetes EducatorsWeighing in on Social Media for Diabetes Educators
Weighing in on Social Media for Diabetes Educators
 
Pew Internet Project, Chronic Disease and Internet Use
Pew Internet Project, Chronic Disease and Internet UsePew Internet Project, Chronic Disease and Internet Use
Pew Internet Project, Chronic Disease and Internet Use
 
Using “Web 2.0” to Deliver Diabetes Education and Address Local Needs
Using “Web 2.0” to Deliver Diabetes Education and Address Local NeedsUsing “Web 2.0” to Deliver Diabetes Education and Address Local Needs
Using “Web 2.0” to Deliver Diabetes Education and Address Local Needs
 
Navigating the New Health Care Delivery System
Navigating the New Health Care Delivery SystemNavigating the New Health Care Delivery System
Navigating the New Health Care Delivery System
 
The Social Life of Health Information, 2011
The Social Life of Health Information, 2011The Social Life of Health Information, 2011
The Social Life of Health Information, 2011
 
Health 2.0 – The Next Wave
Health 2.0 – The Next WaveHealth 2.0 – The Next Wave
Health 2.0 – The Next Wave
 
The Rise of the e-Patient
The Rise of the e-PatientThe Rise of the e-Patient
The Rise of the e-Patient
 
Health 2.0 and the UK
Health 2.0 and the UKHealth 2.0 and the UK
Health 2.0 and the UK
 
Finalpresentation
FinalpresentationFinalpresentation
Finalpresentation
 
Mapeh misleading health information
Mapeh misleading health informationMapeh misleading health information
Mapeh misleading health information
 
Health 20 And Participatory Health
Health 20 And Participatory HealthHealth 20 And Participatory Health
Health 20 And Participatory Health
 
Health In Cmc Full Final Presentation
Health In Cmc Full Final PresentationHealth In Cmc Full Final Presentation
Health In Cmc Full Final Presentation
 
150630 HOPE Network Social Media slides
150630 HOPE Network Social Media slides 150630 HOPE Network Social Media slides
150630 HOPE Network Social Media slides
 
Medicine20
Medicine20Medicine20
Medicine20
 
Wearable Health, Fitness Trackers, and the Quantified Self
Wearable Health, Fitness Trackers, and the Quantified SelfWearable Health, Fitness Trackers, and the Quantified Self
Wearable Health, Fitness Trackers, and the Quantified Self
 
Crotty engaging patients in new ways from open notes to social media
Crotty  engaging patients in new ways from open notes to social mediaCrotty  engaging patients in new ways from open notes to social media
Crotty engaging patients in new ways from open notes to social media
 
Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Definin...
Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Definin...Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Definin...
Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Definin...
 
E marketer online_health_information_seekers-internet_use_grows_but_doctors_o...
E marketer online_health_information_seekers-internet_use_grows_but_doctors_o...E marketer online_health_information_seekers-internet_use_grows_but_doctors_o...
E marketer online_health_information_seekers-internet_use_grows_but_doctors_o...
 
Social media healthcare
Social media healthcareSocial media healthcare
Social media healthcare
 
How social health revives the patient journey
How social health revives the patient journeyHow social health revives the patient journey
How social health revives the patient journey
 

Recently uploaded

Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
mahaiklolahd
 
Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
adilkhan87451
 

Recently uploaded (20)

Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
 
Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...
Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...
Call Girls Kolkata Kalikapur 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl Se...
 
Call Girls Hyderabad Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Hyderabad Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Hyderabad Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Hyderabad Just Call 8250077686 Top Class Call Girl Service Available
 
Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...
 
Call Girls Coimbatore Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Coimbatore Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Coimbatore Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Coimbatore Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
 
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service AvailableCall Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
Call Girls Jaipur Just Call 9521753030 Top Class Call Girl Service Available
 
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...
Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...
Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...
 
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
 
Saket * Call Girls in Delhi - Phone 9711199012 Escorts Service at 6k to 50k a...
Saket * Call Girls in Delhi - Phone 9711199012 Escorts Service at 6k to 50k a...Saket * Call Girls in Delhi - Phone 9711199012 Escorts Service at 6k to 50k a...
Saket * Call Girls in Delhi - Phone 9711199012 Escorts Service at 6k to 50k a...
 
Top Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near Me
Top Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near MeTop Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near Me
Top Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near Me
 
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
 
Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
 
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
 
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
 
Andheri East ^ (Genuine) Escort Service Mumbai ₹7.5k Pick Up & Drop With Cash...
Andheri East ^ (Genuine) Escort Service Mumbai ₹7.5k Pick Up & Drop With Cash...Andheri East ^ (Genuine) Escort Service Mumbai ₹7.5k Pick Up & Drop With Cash...
Andheri East ^ (Genuine) Escort Service Mumbai ₹7.5k Pick Up & Drop With Cash...
 
Kollam call girls Mallu aunty service 7877702510
Kollam call girls Mallu aunty service 7877702510Kollam call girls Mallu aunty service 7877702510
Kollam call girls Mallu aunty service 7877702510
 
Models Call Girls In Hyderabad 9630942363 Hyderabad Call Girl & Hyderabad Esc...
Models Call Girls In Hyderabad 9630942363 Hyderabad Call Girl & Hyderabad Esc...Models Call Girls In Hyderabad 9630942363 Hyderabad Call Girl & Hyderabad Esc...
Models Call Girls In Hyderabad 9630942363 Hyderabad Call Girl & Hyderabad Esc...
 
Low Rate Call Girls Bangalore {7304373326} ❤️VVIP NISHA Call Girls in Bangalo...
Low Rate Call Girls Bangalore {7304373326} ❤️VVIP NISHA Call Girls in Bangalo...Low Rate Call Girls Bangalore {7304373326} ❤️VVIP NISHA Call Girls in Bangalo...
Low Rate Call Girls Bangalore {7304373326} ❤️VVIP NISHA Call Girls in Bangalo...
 

Healthcare and social media

  • 1. HEALTH CARE AND SOCIAL MEDIA Rodger D. Johnson, MA Inbound Marketing Certified
  • 2. U.S. adults living with chronic disease are significantly less likely than healthy adults to have access to the internet (62% vs. 81%)
  • 3. Living with chronic disease is also associated, once someone is online, with a greater likelihood to access user-generated health content such as blog posts, hospital reviews, doctor reviews, and podcasts.
  • 4. These resources allow an internet user to dive deeply into a health topic, using the internet as a communications tool, not simply an information vending machine. Chronic Diseases & the Internet Pew Internet And American Life Project
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Online health discussionsPew Internet & American Life Project Chronic Disease and the Internet
  • 10.
  • 11. They often have complicated health issues, not easily solved by the addition of even the best, most reliable, medical adviceThose who are online have a trump card Having a chronic disease increases the probability that an internet user will share what they know and learn from their peers Pew Internet & American Life Project Chronic Disease and the Internet
  • 12.
  • 13. They unearth nuggets of information
  • 15. They participate in online discussionsThey just keep going Pew Internet & American Life Project Chronic Disease and the Internet
  • 16. ACCU CHEK DIABETES LINK: A CASE STUDY
  • 17.
  • 18. Diabetes news from online sources: “In the News”
  • 19.
  • 20. ACCU CHEK DIABETES LINK: A CASE STUDY
  • 21. ACCU CHEK DIABETES LINK: A CASE STUDY
  • 22. ACCU CHEK DIABETES LINK: A CASE STUDY
  • 23. ACCU CHEK DIABETES LINK: A CASE STUDY What is the objective of the Accu-Check Diabetes Link site? To reach out to people with diabetes and help connect them to information and resources that could help them lead more healthy lives.
  • 24.
  • 25. Blogger relations (Roche Social Media Summit)
  • 26. Understand their concerns and discover areas where the bloggers and Roche Diagnostics could work together
  • 27.
  • 28. Traffic to the site is organically driven
  • 29. For senior management buy-in and support: Did Roche have resources to provide the community with helpful information and knowledge swiftly and prudently
  • 30.
  • 32. Where we are going
  • 33. QUESTIONS & DISCUSSION Rodger D. Johnson, MA Twitter: @getsocialpr Blog: www.getsocialpr.com