This presentation to the IU School of Medicine Department of Public Health looks at the gap in internet usage of people with chronic illnesses and the direction of online health content in the future.
1. HEALTH CARE AND SOCIAL MEDIA Rodger D. Johnson, MA Inbound Marketing Certified
2. U.S. adults living with chronic disease are significantly less likely than healthy adults to have access to the internet (62% vs. 81%)
3. Living with chronic disease is also associated, once someone is online, with a greater likelihood to access user-generated health content such as blog posts, hospital reviews, doctor reviews, and podcasts.
4. These resources allow an internet user to dive deeply into a health topic, using the internet as a communications tool, not simply an information vending machine. Chronic Diseases & the Internet Pew Internet And American Life Project
11. They often have complicated health issues, not easily solved by the addition of even the best, most reliable, medical adviceThose who are online have a trump card Having a chronic disease increases the probability that an internet user will share what they know and learn from their peers Pew Internet & American Life Project Chronic Disease and the Internet
23. ACCU CHEK DIABETES LINK: A CASE STUDY What is the objective of the Accu-Check Diabetes Link site? To reach out to people with diabetes and help connect them to information and resources that could help them lead more healthy lives.
29. For senior management buy-in and support: Did Roche have resources to provide the community with helpful information and knowledge swiftly and prudently