Social Media Trends and Topics

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  • Social Media Trends and Topics

    1. 1. Trends, Cautions and Opportunitiesin Social MediaDr. Cliff LampeDepartment of Telecommunication, InformationStudies and MediaCollege of Communication Arts and Sciences
    2. 2. Cliff LampeProfessor in TISMPhD in Informationfrom $@(&@!#Science of the socio-technical
    3. 3. What is social media?
    4. 4. Common characteristicsUser generated contentDirect user-to-user interactionBundles of applications
    5. 5. Some fun examples ofsocial media
    6. 6. Some current trends
    7. 7. 8% of online Americansuse Twitter4% use location basedservices71% seek health infoonline93% of college studentsuse Facebook
    8. 8. Social Media Myths
    9. 9. Myth: Social media sites are just for teens.
    10. 10. Myth: All we have to do is create the site, and people will fill in the content.
    11. 11. Myth: You can’t trust the information in sites like Wikipedia
    12. 12. Myth: Social media is a fad
    13. 13. What are social network sites?A nerdy definition
    14. 14. Types of SNS Social communicationFacebook, MySpace, Bebo, SkyRockBusiness solutionsBeehive, LinkedInContent creationFlickr, Fotolog, Last.fmMobilizationMybarackobama, care2give, modestneedsCultural affinityBlackplanet, migente, asianavenueInterest affinityMyChurch, Couchsurfing, librarything, PatientsLikeMe
    15. 15. Social Network SitesProfileList of FriendsAbility to see the Friends of others
    16. 16. CommonConcernsabout SocialNetwork Sites
    17. 17. Privacy
    18. 18. In reality... Very few negative stories (that don’t involve true stupidity) Privacy controls are actually powerful and available We tend to sell our privacy for cookies Facebook knows to wait out the storm
    19. 19. The meaning of “Friends”
    20. 20. In reality... People are mostly “friending” people they know SNS is most useful for casual friends, rather than close friends Reduces cost of maintaining a broader, deeper network
    21. 21. This is all just frivolous.
    22. 22. In reality... Never underestimate the value of frivolity There are *many* types of uses of SNS, some very serious Don’t forget the wide ecology of social network sites
    23. 23. SNS Research at MSU
    24. 24. Academic PublicationsLampe, C., Wash, R., Velasquez, A., & Ozkaya, E. (2010) Motivations to Participate inOnline Communities. In the Proceedings of the ACM Conference on Human Factors inComputing Systems (CHI) (Atlanta, GA 2010Lampe, C., & Ellison, N. (2010). Student athlete use of Facebook. In Proceedings of the2010 Conference on Computer-Supported Cooperative Work (CSCW 2010).Ellison, N., Lampe, C., Steinfield, C., & Vitak, J. (in press). With a little help from my Friends:Social network sites and social capital. In Z. Papacharissi (Ed.), The networked self:Identity, community and culture on social network sites. New York: Routledge.Ganley, D. and Lampe, C. 2009. The ties that bind: Social network principles in onlinecommunities. Decis. Support Syst. 47, 3 (Jun. 2009), 266-274.Steinfield, C., DiMicco, J. M., Ellison, N. B., & Lampe, C. (2009). "Bowling Online: SocialNetworking and Social Capital within the Organization." Proceedings of the FourthCommunities and Technologies Conference.
    25. 25. Some social mediaexcursions at MSU
    26. 26. Thanks!Cliff Lampelampecli@msu.eduTwitter: @clifflampe

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