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Healthcare social media Harvard Macy

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Presentation given by Jeanette Ross at Harvard Macy Program for Educators in the Healthcare professions. Thanks to Christian Sinclair for kindly letting me use several of his slides.

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Healthcare social media Harvard Macy

  1. 1. Health Education and Social Media<br />
  2. 2. Objectives<br />To define Social Media<br />To provide an example of a successful healthcare use of Social Media: <br />Twitter<br />HPM tweetchat<br />
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  4. 4. What is Social Media?<br />Internet-based tools for<br />creating, sharing and discussing information<br />
  5. 5. Social Networking<br />Metcalfe’s Law<br />Value of a network is proportional to the square of the number of connected users of the system (n2)<br />Number of users<br />Pattern of connectedness<br />Source: Wikipedia<br />
  6. 6. >500M active users<br />700B minutes per month<br />30B shared items per month<br />Average user has 130 friends<br />Source: Facebook.com Oct 2010<br />
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  9. 9. Re-tweeted again in few minutesand in a few hours<br />
  10. 10. For more details on how social media/networking<br /> reversed the FDA in 9 days see Slideshare<br />
  11. 11. AAHPM/HPNA Assembly<br />Tweets (#HPM)<br /> 2009 - 224<br /> 2010 - 834<br /> 2011 (to date) -<br />Contributors<br /> 2009 - 30<br /> 2010 - 92<br /> 2011 (to date) -<br />Twitter<br />
  12. 12. AAHPM 2011Live tweeting from Vancouver<br />
  13. 13. Twitter<br />Initiated #HPM Tweetchat<br />July 2010<br />Leading medical specialty<br />Increased growth of core<br />Rapid dissemination<br />Rising influence<br />
  14. 14. Type your Tweet here<br />RT = Re-tweet<br />#hpm automatically added<br />Lots o’ links!<br />Quick Use Buttons<br />Someone replying to you<br />Reply<br />Re-Tweet<br />Feature/Block<br />Your own tweet<br />Favorite Tweet<br />
  15. 15. Visual Example of a Tweetchat<br />Tweetchat<br />
  16. 16. Tweetchat<br />Group of people begin to have a conversation around a single hashtag<br />
  17. 17. Using Tweetchat they can all see the same thread<br />Tweetchat<br />
  18. 18. All the people following the individuals see only a few tweets with #hpm<br />Tweetchat<br />
  19. 19. Tweetchat<br />
  20. 20. Tweetchat<br />
  21. 21. Tweetchat<br />Passed on to 2,838 followers<br />
  22. 22. Tweetchat Impact<br />
  23. 23. But who do I follow?<br />Twitter Lists<br />
  24. 24. Twitter To Tenure?<br />Hosted HPM tweetchat, regular participant<br />Presented at inaugural uthscsa Professional Interest in Social Media PRISM<br />Presented at Harvard Macy for Educators<br />Appointed Social Media Panelist for Journal of Palliative Medicine July 2011-2012<br />
  25. 25. Summary<br />Social media and networking is all around<br />Conversations are happening<br />How are you involved?<br />This is just the beginning<br />
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  27. 27. Want to see more opinions on teaching the millenium learner?check out the tweetchat transcript for May 18 2011<br />HPM resources wiki <br />http://bit.ly/kTTnpJ<br />Geripal blog twitter to tenure wrap up<br />http://bit.ly/ijaP4g<br />More Twitter to Tenure<br />
  28. 28. Questions?Jeanette Ross, MD, AGSF<br />Email<br />rossj@uthscsa.edu<br />Twitter<br />@rossjeanette<br />Facebook<br />Personal <br />LinkedIn:<br />http://www.linkedin.com/pub/jeanette-silva-ross/11/970/663 <br />Skype: Jeanette.s.ross<br />Slideshare: <br />Jeanettesross<br />Let’s Get Connected<br />

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