Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How To Raise A Million Dollar
On Kickstarter
Nick NM Yap | C...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
From Every Phone, To All Speakers, For Everyone. ROCKI. FREE...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Raise a Million?
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
61 Projects Raised a Million
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
61 Projects Raised Over a Million
Total 136,367 Projects
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
61 Projects Raised Over a Million
Total 136,367 Projects
0.0...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
61 Projects Raised Over a Million
Total 136,367 Projects
0.0...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
1213 Projects Raised Over $100K
Total 136,367 Projects
0.9%
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
59,439 Projects Successful (43.6%)
Total 136,367 Projects
$1...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Raise a Million?
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Raise a Million?
DON’T THINK ABOUT THE MILLION
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
You know this cliche
DON’T THINK ABOUT PINK ELEPHANT
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Crowd
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Build a Crowd
Where are they? What are they doing? Engage ea...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Build a Crowd
Dispersed individuals is NOT a Crowd
Birds of ...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Build a Crowd
You can’t have a successful Crowd-
funding wit...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
You don’t build a business
You build people
and then People ...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Target-rich environment
You have to know people in order to
...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Target-rich environment
You have to know people in order to
...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Start Early
Social Media at least a month before.
Tell every...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
What if someone steals my idea?
Threat vs Opportunity
Plan t...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Traditional
Pitching
Broadcast Top-down
Crowd
Networking
Bui...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Value Proposition
Win-Win
We Mentality
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
What type of products raise Million(s)?
Celebrity, ex-Fortun...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Celebrity
Gaming
Smartwatch
3D Printing
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
XX% of >$1m Projects are Games
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Have a Good Product
How will the product impact people?
Is i...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Have a Good Product?
Crowdsourcing
Listen, Engage, Cu...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Have a Good Product?
The Micro-Product Manager
Here a...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
4000+
Product Managers
30-day x 24/7 Meeting
More
Memory
Rou...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Numbers Time
Know Your Pledge-Reward Value
Know Your Funding...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
New York
San Francisco
L.A. / San Diego
Miami
Netherlands
UK...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Media Exposure
Online most effective, 1.5 days effect
Huge d...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Social Media Traction
Press people are also people
If you ar...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Users
Press
The Buzz Vortex
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Users
Press
The Buzz Vortex
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Users
Press
The Buzz Vortex
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Users
Press
The Buzz Vortex
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Users
Press
The Buzz Vortex
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Make it a Crowd Fun Thing
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
1. Don’t Think About the Million
2. Build Your Crowd, Target...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Can you do all that on your own?
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
[ reserved space for crowdsourced input #CSWGlobal14 ]
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Can you do all that on your own?
Crowd it
If you are a produ...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Crowdsourcing is a paradigm shift
It’s a network more like c...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
When you’ve done all that
You’ve got a Million Dollar compan...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
If you never shoot, it’s always a miss.
Dutch entrepreunial ...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
It’s a Road Trip, come journey with us
Planning 2-3 more Pro...
Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
THANK YOU
We’re Grateful & Pay it forward
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Nick NM-Yap - How to Raise a Million Dollars on Kickstarter?, CSWGlobal14

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Presented at Crowdsourcing Week Global 2014 by Nick NM Yap, Founder & CEO at ROCKI. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

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Nick NM-Yap - How to Raise a Million Dollars on Kickstarter?, CSWGlobal14

  1. 1. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How To Raise A Million Dollar On Kickstarter Nick NM Yap | CEO & Founder ROCKI Crowdsourcing Week Global | Singapore 10 April 2014
  2. 2. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  3. 3. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap From Every Phone, To All Speakers, For Everyone. ROCKI. FREE YOUR MUSIC.
  4. 4. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Raise a Million?
  5. 5. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 61 Projects Raised a Million
  6. 6. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 61 Projects Raised Over a Million Total 136,367 Projects
  7. 7. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 61 Projects Raised Over a Million Total 136,367 Projects 0.04%
  8. 8. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 61 Projects Raised Over a Million Total 136,367 Projects 0.04%vs odds of winning a million in a lottery is about 0.000007%
  9. 9. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 1213 Projects Raised Over $100K Total 136,367 Projects 0.9%
  10. 10. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 59,439 Projects Successful (43.6%) Total 136,367 Projects $1,058,366,405
  11. 11. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Raise a Million?
  12. 12. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Raise a Million? DON’T THINK ABOUT THE MILLION
  13. 13. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap You know this cliche DON’T THINK ABOUT PINK ELEPHANT
  14. 14. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  15. 15. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Crowd
  16. 16. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Build a Crowd Where are they? What are they doing? Engage each group - eg. Android fanatics, iOS fans, developers etc - each group is a mini-crowd. Then finally connect the mini-crowds into a Crowd - your project Crowd.
  17. 17. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Build a Crowd Dispersed individuals is NOT a Crowd Birds of a feather flock together
  18. 18. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Build a Crowd You can’t have a successful Crowd- funding without a Crowd Where are they? What are they doing? Engage each group - eg. Android fanatics, iOS fans, developers etc - each group is a mini-crowd. Then finally connect the mini-crowds into a Crowd - your project Crowd.
  19. 19. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap You don’t build a business You build people and then People build the Business … Team, Users, Friends, Friends of Friends, Journalists, Investors ...
  20. 20. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Target-rich environment You have to know people in order to know people
  21. 21. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Target-rich environment You have to know people in order to know people - Dr. Phil -
  22. 22. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Start Early Social Media at least a month before. Tell everyone. Don’t be shy.
  23. 23. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap What if someone steals my idea? Threat vs Opportunity Plan to compete from Day #1 Be faster, better and cheaper Tell Everyone, not Everything Phase your public info release
  24. 24. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Traditional Pitching Broadcast Top-down Crowd Networking Build from Bottom-up
  25. 25. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Value Proposition Win-Win We Mentality
  26. 26. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap What type of products raise Million(s)? Celebrity, ex-Fortune500 executives, Games, Smartwatches, 3D printing Neil Young’s Pogo music player raised >5 million dollars
  27. 27. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Celebrity Gaming Smartwatch 3D Printing
  28. 28. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap XX% of >$1m Projects are Games
  29. 29. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Have a Good Product How will the product impact people? Is it going to change an industry? Is it going to change habits? Will it disrupt a status quo? Is the underdog going to dethrone some incumbent?
  30. 30. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Have a Good Product? Crowdsourcing Listen, Engage, Curate & Implement It should be an ongoing process during the entire campaign Even the entire life of the product The Product gets personified Becomes an extra dimension of an Engager
  31. 31. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Have a Good Product? The Micro-Product Manager Here at Crowdsourcing Week, we’ve seen the Micro-Entrepreneur, the Micro-Journalist, Micro-Producer … Everyone is a Producer. You can be who you want to be.
  32. 32. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 4000+ Product Managers 30-day x 24/7 Meeting More Memory Rounder It should have wings I second that
  33. 33. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Numbers Time Know Your Pledge-Reward Value Know Your Funding Goal Aim to Fund within 3 Days What size of a Team do you need?
  34. 34. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap New York San Francisco L.A. / San Diego Miami Netherlands UK Germany Singapore Shenzhen (China) Shanghai (China) Taiwan South Korea * * * *
  35. 35. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Media Exposure Online most effective, 1.5 days effect Huge difference between a media day and non-media day. It’s almost a full-time obsession to chase for media exposure daily x30 days or more.
  36. 36. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  37. 37. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  38. 38. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  39. 39. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  40. 40. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  41. 41. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  42. 42. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Social Media Traction Press people are also people If you are able to proof you can gain social media traction, the press will feel more comfortable reporting about you, that you are / will be significant. Social media is your mini proof of concept.
  43. 43. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Users Press The Buzz Vortex
  44. 44. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Users Press The Buzz Vortex
  45. 45. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Users Press The Buzz Vortex
  46. 46. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Users Press The Buzz Vortex
  47. 47. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Users Press The Buzz Vortex
  48. 48. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Make it a Crowd Fun Thing
  49. 49. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 1. Don’t Think About the Million 2. Build Your Crowd, Target Rich Environment, Start Early 3. Build People, Crowdsource your team 4. Crowd Networking, Engage, Think We 5. What’s Hot : Celebrity, ex-Fortune500, Games, Smartwatch, 3D Printing 6. Have A Good Product, Crowdsource “Product Managers”, Engage 7. Know Your Pledge, Reward, Funding Goal, Fund within 3 days 8. Media Exposure & Social Media Traction (The Buzz Vortex) 9. Crowd Fun Thing, Run it Like a Reality Show + Game Show 10.… … … ?? Recap
  50. 50. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Can you do all that on your own?
  51. 51. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap [ reserved space for crowdsourced input #CSWGlobal14 ]
  52. 52. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Can you do all that on your own? Crowd it If you are a product guy, get the social, networking people involved. If you are a networking guy, don’t get more networking people. Seriously get some product guys. You owe it to the backers to do it right incl. organising a capable and balanced team.
  53. 53. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Crowdsourcing is a paradigm shift It’s a network more like chaos theory than a linear progression Starts with the One Give it a shot. Always your best shot. That’s all you can do.
  54. 54. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap When you’ve done all that You’ve got a Million Dollar company money can’t buy Starts with the One Give it a shot. Always your best shot. That’s all you can do.
  55. 55. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap If you never shoot, it’s always a miss. Dutch entrepreunial spirit
  56. 56. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap It’s a Road Trip, come journey with us Planning 2-3 more Product Crowdfunding in 2014 [ Projects of different sizes Kickstarter, Indiegogo, Local ] Prep phase for Equity Crowdfunding [ accredited AngelList / SeedInvest | non- accredited Seedrs / CrowdCube ] Crowdsource Video campaign [ inspired by #CSWGlobal14 to go crowdsourcing with video campaign ] How & Where to catch the bus? Facebook : www.facebook.com/myrocki | @MyRocki Google+ : gplus.to/myrocki | +Rocki Twitter : www.twitter.com/myrocki | @MyRocki Instagram : www.instagram.com/myrocki
  57. 57. Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap THANK YOU We’re Grateful & Pay it forward
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