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How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJa...
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Social Jack LinkedIn Flash Class - LinkedIn in New Profile - Forward Progress - Dean DeLisle

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LinkedIn released dramatic new updates. We will show you how to navigate your way to new business with the new platform.

During this Complimentary Class You will Learn:
- What LinkedIn changed
- Updates you need to make now
- What is free and paid
- How to leverage the free version

Forward Progress has trained over 100,000 professionals in over 35 countries on how to convert social media connections to new business.

All attendees will have a chance to win prizes in our engagement contest.

ALL registrants will receive access to the recording and materials.

About Dean DeLisle:
For over 30 years, Dean and his team have demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.

We look forward to seeing you online and in class!

Published in: Business
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Social Jack LinkedIn Flash Class - LinkedIn in New Profile - Forward Progress - Dean DeLisle

  1. 1. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack How to Use the New LinkedIn Profile for Sales
  2. 2. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ • Train and Coach over 2,000 people per month • Trained and Coached over 100,000 in Social Network Skills • Relationship Marketing, Social Selling, Influencer Marketing & Production, eLearning, Lead Generation & Conversion, Social Networking, Digital Marketing • Financial Services, Insurance, Banking, Private Equity, Professional Services, Legal, Accounting, Technology
  3. 3. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Networks Where Do You Stand Now? YOU ARE HERE
  4. 4. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Media – Why? • Reputation • Protection • Visibility • Compliant-friendly • Referrals • New business
  5. 5. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Media – What?
  6. 6. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack 75% of B2B buyers and 84% of C-level/vice president (VP) executives surveyed use social media to make purchasing decisions. Online professional networks are the number one information preference of buyers in the final stage of the purchase process. Social buying correlates with buying influence. The average B2B buyer who uses social media for buying support is more senior, has a bigger budget, makes more frequent purchases, and has a greater span of buying control than a buyer who does not use social media. B2B buyers find the greatest benefit of social media is gaining greater confidence in and comfort with their decisions. Source: IDC #247829 IDC Statistics
  7. 7. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Source: IDC #247829 IDC Statistics
  8. 8. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Source: Forrester 2016 Forrester Statistics
  9. 9. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU? Dean Sue Mark Pat NO MORE ONE TO ONE SELLING!
  10. 10. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack The LinkedIn Network
  11. 11. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Network Science Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters Courtesy of US Army*
  12. 12. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social - Network Hubs YOU Conferences Employees Alumni Clients Partners Competitors Hub: Large cluster or group of cluster of network Connections working toward the same destination and targets. Placement vs. Pathway
  13. 13. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Teaming – 3 Degrees YOU Bob Smith Karen Jones Kim Lock John Bean George Miller Jane Adams Level 1 Level 2 Level 3 Level 1 Level 2 Level 3 Assoc Bill Steve Laura Becky
  14. 14. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack 2017 LinkedIn Facts and Stats - Growing - 35% access LinkedIn every day - 39% Pay for premium - Over 25 million profiles viewed daily - 1 out of 3 on the planet are on LinkedIn - 41% access from their mobile device
  15. 15. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack GOAL: PREVENT CLICKING ROULETTE!
  16. 16. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Twenty Minutes a Day
  17. 17. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Complete profile • The start of social selling • Your first conversation • Be clear • What will you do for others? • Why & how? • What do you want/need? Your Profile = Your Professional Brand
  18. 18. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Profile = Your Professional Brand
  19. 19. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Profile = Your Professional Brand
  20. 20. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Power Move – “Social” Networking
  21. 21. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Power Move – Conversation Power of 8,000 to 1 “Likes” and “Comments” Power of million to 1 “Shares”
  22. 22. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Power Move – Outcome Based Routine
  23. 23. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Intent for ROI
  24. 24. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack www.SocialJack101.com
  25. 25. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Promo Code “DD100” Save $100 Till Friday Midnight www.SocialJack101.com Promo Code “DD100” Save $100 Till Friday Midnight
  26. 26. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack www.SocialJack101.com
  27. 27. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack www.SocialJack101.com
  28. 28. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Promo Code “DD100” Save $100 Till Friday Midnight www.SocialJack101.com Promo Code “DD100” Save $100 Till Friday Midnight
  29. 29. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack LinkedIn Account Versions Courtesy of Integrated Alliances – Thanks Mike O’Neil !
  30. 30. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Assignment • Update your profile – look good! • Be complete – Be relevant • What will you do for others? • What do you want/need? • Social Selling = Be Social • Know your goal/outcome • Login, intend to convert • Have meaningful conversations • Provide value - Be present! • Practice your POWER MOVES!
  31. 31. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Questions?
  32. 32. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack www.SocialJack101.com
  33. 33. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Thank You!
  34. 34. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Connect WITH us!

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