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Creating A Social Media Marketing PlanPresentation Transcript
What is Social Media?
Social media is media
designed to be
disseminated through
social interaction,
created using highly
accessible and scalable
publishing techniques.
- wikipedia.org
What is Social Media?
Current Statistics
Social Media Platforms
Social Media Platforms
Social Media Platforms
How is Social Media used?
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Step 1 – Preplanning
Step 1 – Preplanning
Email Direct Mail
Websites/Online Ads Newsletters
Step 1 – Preplanning
Preplanning
Step 2 – Listen to the Conversation
Step 2 – Listen to the Conversation
Listen to the Conversation
Step 3 – Create Your Target Profile
Step 3 – Create Your Target Profile
Create Your Target Profile
Step 4 – Set Specific Goals
Set Specific Goals
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Join the Conversation
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Measure ROI
Determining SM Budget
Budgeting for Social Media
Levels of Social Media Engagement
Tips to get started
Additional Resources
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Ruchi Agarwal
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