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How to Rank Videos and Use Them for Greater Impact

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The rapidly evolving field of internet marketing has necessitated use of videos like never before. Our Online Reputation Management expert Tushar Taliyan explains how you can use videos to rank on …

The rapidly evolving field of internet marketing has necessitated use of videos like never before. Our Online Reputation Management expert Tushar Taliyan explains how you can use videos to rank on search engines, for your content marketing efforts and for SEO benefits.

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Transcript

  • 1. VIDEOS – TIME TO EMBRACE THEM by Tushar Taliyan
  • 2. WHY VIDEOS
  • 3. YouTube – Second Largest Search Engine 1 Billion Unique Visitors Every Month 4 Billion Videos Viewed Everyday 700 YouTube Videos Shared on Twitter Every Minute 100 Million People Like, Share, Tweet a Video Every Week
  • 4. Google Loves Videos
  • 5. Other Benefits Get Links Increase Engagement Social Signals Higher Click Through Rate
  • 6. Other Benefits Future Of Content Marketing Viral Content
  • 7. HOW TO USE THEM
  • 8. Optimize Share On Video Sharing Sites Optimize Video Sharing Channels Share On Social Media Create a Video Section On Website What To Do With Videos
  • 9. Title Views Description Comments Tags Likes Transcript Shares Search Locality Video Quality(HD) Optimize Videos – What Affects Ranks
  • 10. Optimize Videos Title Description Tags Transcript Annotations Thumbnail Links Upto 100 characters - Include keywords at the start Upto 5000 characters – Write as much as you can; target keywords Important for search engines to understand video content Prod viewers to subscribe to your channel or make them an offer Put at least 5 tags for your videos This is for the SEO guys. Get 2 links from the description Important to get more views. Choose a thumbnail that is attractive.
  • 11. Share Videos Upload your videos to as many destinations as possible and encourage sharing
  • 12. Channel Title Outgoing Links Intro Video Optimize Video Channel Channel Description Playlists Channel Themes and Colours
  • 13. •Gets More Engagement •Social Signals Share On Social Media •Variety Of Content •Will Get More Visits Create Video Section On Site Other Uses
  • 14. What Results Can Be Expected
  • 15. Expected Results RANK
  • 16. - Videos Rank on Google - Video Channels Rank on Google - Videos Rank On YouTube Search - More traffic if the video is hosted on your site Expected Results
  • 17. THANK YOU