The rapidly evolving field of internet marketing has necessitated use of videos like never before. Our Online Reputation Management expert Tushar Taliyan explains how you can use videos to rank on search engines, for your content marketing efforts and for SEO benefits.

1. VIDEOS – TIME TO
EMBRACE THEM
by Tushar Taliyan

2. WHY VIDEOS

3. YouTube – Second Largest Search Engine
1 Billion
Unique Visitors
Every Month
4 Billion
Videos Viewed
Everyday
700 YouTube
Videos Shared on
Twitter Every Minute
100 Million
People Like,
Share, Tweet a
Video Every Week

4. Google Loves Videos

5. Other Benefits
Get Links
Increase
Engagement
Social
Signals
Higher Click
Through Rate

6. Other Benefits
Future Of
Content
Marketing
Viral
Content

7. HOW TO USE THEM

8. Optimize
Share On Video Sharing Sites
Optimize Video Sharing Channels
Share On Social Media
Create a Video Section On Website
What To Do With Videos

9. Title Views
Description Comments
Tags Likes
Transcript Shares
Search Locality Video Quality(HD)
Optimize Videos – What Affects Ranks

10. Optimize Videos
Title
Description
Tags
Transcript
Annotations
Thumbnail
Links
Upto 100 characters -
Include keywords at the
start
Upto 5000 characters – Write as
much as you can; target keywords
Important for search engines to
understand video content
Prod viewers to subscribe to your
channel or make them an offer
Put at least 5 tags
for your videos
This is for the SEO guys. Get 2
links from the description
Important to get more views.
Choose a thumbnail that is
attractive.

11. Share Videos
Upload your videos to as many destinations as possible and encourage sharing

12. Channel
Title
Outgoing
Links
Intro
Video
Optimize Video Channel
Channel
Description
Playlists
Channel
Themes
and
Colours

13. •Gets More Engagement
•Social Signals
Share On
Social Media
•Variety Of Content
•Will Get More Visits
Create Video
Section On Site
Other Uses

14. What Results Can Be Expected

15. Expected Results
RANK

16. - Videos Rank on Google
- Video Channels Rank on Google
- Videos Rank On YouTube Search
- More traffic if the video is hosted on your site
Expected Results

17. THANK YOU