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Can you really get more
clients ...
just by optimizing your blog?
A CLEVER CAT
Optimizing helps you
find clients in 3 ways
or rather - helps
clients find you
01 Reach the widest
possible audience
Get seen by more
potential clients
02
03 Establish expertise &
authority
It helps you ...
But it's more
than just SEO
There are actually 5
different elements
you need to optimize
for
Optimize
every blog
post for ...
High-Quality Content
SEO
Readability
Shareability
Visuals
How to do it?
Here's a quick overview
Create High Quality Content
Answer questions your
audience is asking
Provide info
they need
That's well-written
& researched
Use keywords strategically
Do keyword research
DON'T keyword stuff
Optimize your URL
Optimize your title
Optimize images
Optimize for
Search
Engines (SEO)
Optimize for Readability
Write like
you speak
Short words,
sentences &
paragraphs
Use bigger
fonts
Add white
space
Make it
skimmable
Use the
Active Voice
Add sharing
buttons
Use images
people want
to share
Add
pinnable
images
Include
multimedia
elements
Always set
a featured
image
Customize
your sharing
CTA
Optimize for Shareability
Embed a
video
Use a longer
headline
Create longer
content
And Don't Forget To Add Visuals!
Engagement with
visuals continues
to grow
Images encourage
sharing
Humans process
visual input better
than other senses
Visuals boost
your SEO
Those are the basics.
For more details about
optimizing your content
visit ACleverCat.com/blog
Questions? Thoughts?
Leave a comment below &
tell me what you think!

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Can you REALLY get more clients just by optimizing your blog?

  • 1. Can you really get more clients ... just by optimizing your blog? A CLEVER CAT
  • 2. Optimizing helps you find clients in 3 ways or rather - helps clients find you
  • 3. 01 Reach the widest possible audience Get seen by more potential clients 02 03 Establish expertise & authority It helps you ...
  • 4. But it's more than just SEO There are actually 5 different elements you need to optimize for
  • 5. Optimize every blog post for ... High-Quality Content SEO Readability Shareability Visuals
  • 6. How to do it? Here's a quick overview
  • 7. Create High Quality Content Answer questions your audience is asking Provide info they need That's well-written & researched
  • 8. Use keywords strategically Do keyword research DON'T keyword stuff Optimize your URL Optimize your title Optimize images Optimize for Search Engines (SEO)
  • 9. Optimize for Readability Write like you speak Short words, sentences & paragraphs Use bigger fonts Add white space Make it skimmable Use the Active Voice
  • 10. Add sharing buttons Use images people want to share Add pinnable images Include multimedia elements Always set a featured image Customize your sharing CTA Optimize for Shareability Embed a video Use a longer headline Create longer content
  • 11. And Don't Forget To Add Visuals! Engagement with visuals continues to grow Images encourage sharing Humans process visual input better than other senses Visuals boost your SEO
  • 12. Those are the basics. For more details about optimizing your content visit ACleverCat.com/blog
  • 13. Questions? Thoughts? Leave a comment below & tell me what you think!