This presentation is on what all steps we can take to rank our YouTube channel to gain more search and subscribers. SEO in YouTube is an important aspect for ranking our channel and gain subscriber.

1. SOCIAL MEDIA MARKETING
• Social media marketing involves increasing traffic, engagement (Likes,
comments, shares), brand awareness and other marketing goals by
creating various forms of content for different social media platforms.
• Social media can be highly beneficial when done right.
• Most common channels to perform social media marketing are:
1. Facebook
2. Instagram
3. LinkedIn
4. Twitter
5. YouTube

2. YOUTUBE
• It is the 2nd most search engine after Google.
• Lots of the most successful brands are on YouTube.
• It is the best platform for video based contents.
• Capitalization can be done on YouTube.

3. HOW TO RANK YOUTUBE VIDEOS
• YouTube Keyword Research
– YT search suggest :
• YT has a feature called auto-complete
• This feature suggests only popular keywords
• For example, when we type a keyword relevant to our niche , we will receive a
list of suggestions related to them.
– Spy your competitor
• Search for keywords used by competitors in their video title and description.
• Video tags of YT can be viewed on HTML page where we can search for
keywords and video tags used by competitors.
• We can also use plug-ins to see video tags associated with a particular video.

4. Keyword research should be done based on:
• Search Volume- Choose keywords with high search volumes as they drive more
traffic to videos.
• Competition- Keywords with low difficulty are easier to rank for.
• Always prefer keywords that are relevant to your content.
• Primary Keyword- choose a keyword that defines the nature of the content
• Secondary Keyword- Prefer keywords that are highly relevant to your primary
keyword.
• Videos that contain information or teachings should always have keywords like ‘How
to’ , ‘Tutorials’ will rank higher.
• Video title should have target keywords.
• Use of catchy numbers (Top 10, 5 Tips) and words (How to) works well to gain high
CTR
• Use hash tags to help audience find your video easily.
• Use accurate and relevant video tags.
• Identify popular tags using tools.

5. • Create high quality videos:
– High quality videos help to rank well on YT. High quality is determine by
audience retention (Percentage length of video that audience has watched) and
engagement (Likes, Shares, Comments).
– Publish longer videos
– Upload high resolution videos
– Content should be relevant to the chosen title
– Use examples to clarify your content.
– Make content visibly appealing.
– Create original content
– Prefer to have audio quality and video effects.
– Using of subtitles helps a lot for audience to understand better.
– First 30 seconds of the video should help audience understand what the topic is
about and what will they learn further.

6. • Promote your content
– Once video is published, it is important to reach out your relevant audience in
right platforms.
– Identify the social media platform that your audience use and connect to the
target audience through your relevant posts.
– Participate in forum discussion.
– Join Q&A sites like Quora and post answers to the questions related to your
content while providing the link of the YT video.
– You can prefer to link your YT channel in your E-mail signature.
– Collaborate with influencers.
– Add Subscriber watermark on your videos.
– Engage with your audiences by replying to their comments.
– Hook your audience with next video trailer.

7. • Bonus Tips:
• Depending upon the target audience, we should choose different social media
platforms to promote our channel.
• Offline promotions can be done by using leaflets, stickers with details of channels.
• Approaching relevant people to promote our channel though word of mouth
publicity.
• Using email and SMS marketing will also help in promotion.
• Advertising on public transports will help attract more audiences.

8. Thank You