Video Marketing Online For the Small Business October 6 th , 2010  Brought to you by
Video Production Does video provide Search value? Where do I upload to? Which sites should I be promoting to? I already bl...
Video Marketing Why? <ul><li>Makes your site interactive. </li></ul><ul><li>Provides another vehicle of communicating. </l...
VSEO <ul><li>Search Engine Optimization can take months to rank on the first page.  Video content, properly optimized, can...
What Should You Produce? <ul><li>Service Overview </li></ul><ul><li>Customer Testimonials </li></ul><ul><li>“ How To” Cont...
Video Marketing Successes
Video Optimization v
Video Optimization v
Getting Ideas
Getting Ideas
Getting Ideas
What Should You Produce? <ul><li>Filename  – Make sure that you give your content a relevant filename.  </li></ul><ul><li>...
Tags for Videos <ul><li>Use relevant tags to describe the video </li></ul><ul><li>Use as many relevant tags as allowed </l...
Video Sharing Sites/Streaming/Distribution
Uploading Your Video via YouTube
Uploading Your Video via YouTube
Uploading Your Video via YouTube
Uploading Your Video via TubeMogul
Uploading Your Video via TubeMogul
Uploading Your Video via TubeMogul
Measuring Your Views
You Tube Insights
You Tube Insights
You Tube Insights
You Tube Insights
TubeMogul Analytics
TubeMogul Analytics
Engagement
Engagement
Engagement
How do you Get “There”? <ul><li>Hard, hard, work!  </li></ul><ul><li>Consistent content </li></ul><ul><li>Really good cont...
A Few Other Ideas <ul><li>Do you have a current database list of emails? </li></ul><ul><li>When launching, notify your lis...
Outsource?  Why Path? <ul><li>Turnkey Fulfillment solutions </li></ul><ul><li>Experience – Years of experience Launching s...
<ul><li>Let’s Connect! </li></ul><ul><li>http://www.linkedin.com/in/rubenq </li></ul><ul><li>Like us on </li></ul><ul><li>...
Upcoming SlideShare
Loading in …5
×

Video marketing 10 6-10

690 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
690
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Video marketing 10 6-10

  1. 1. Video Marketing Online For the Small Business October 6 th , 2010 Brought to you by
  2. 2. Video Production Does video provide Search value? Where do I upload to? Which sites should I be promoting to? I already blog, why video? How do I measure my performance?
  3. 3. Video Marketing Why? <ul><li>Makes your site interactive. </li></ul><ul><li>Provides another vehicle of communicating. </li></ul><ul><li>You can add to sites, blogs, video sharing sites, google local listings, Linkedin profile, etc. </li></ul><ul><li>Viewers can watch as many times as they want, when they want at their own pace. </li></ul><ul><li>Provides another level of engagement with your audience. </li></ul>
  4. 4. VSEO <ul><li>Search Engine Optimization can take months to rank on the first page. Video content, properly optimized, can be ranked in a shorter time period as there is less of it. </li></ul><ul><li>VSEO can empower your existing content. </li></ul>
  5. 5. What Should You Produce? <ul><li>Service Overview </li></ul><ul><li>Customer Testimonials </li></ul><ul><li>“ How To” Content </li></ul><ul><li>Showcase current and relevant content </li></ul>
  6. 6. Video Marketing Successes
  7. 7. Video Optimization v
  8. 8. Video Optimization v
  9. 9. Getting Ideas
  10. 10. Getting Ideas
  11. 11. Getting Ideas
  12. 12. What Should You Produce? <ul><li>Filename – Make sure that you give your content a relevant filename. </li></ul><ul><li>Title – The title field is another opportunity for relevancy. </li></ul><ul><li>Description – The description field is the perfect place for you to include a keyword-rich description </li></ul><ul><li>Permissions –If you’re looking to have your video appear in Google’s search results, public is the way to go. </li></ul>
  13. 13. Tags for Videos <ul><li>Use relevant tags to describe the video </li></ul><ul><li>Use as many relevant tags as allowed </li></ul><ul><li>Think long tail key terms when it comes to tags </li></ul><ul><li>Use adjectives </li></ul><ul><li>Add category descriptive tags </li></ul><ul><li>Most important tags should also match title and description of video </li></ul><ul><li>Don’t use “and” “or” etc. words as tags </li></ul>
  14. 14. Video Sharing Sites/Streaming/Distribution
  15. 15. Uploading Your Video via YouTube
  16. 16. Uploading Your Video via YouTube
  17. 17. Uploading Your Video via YouTube
  18. 18. Uploading Your Video via TubeMogul
  19. 19. Uploading Your Video via TubeMogul
  20. 20. Uploading Your Video via TubeMogul
  21. 21. Measuring Your Views
  22. 22. You Tube Insights
  23. 23. You Tube Insights
  24. 24. You Tube Insights
  25. 25. You Tube Insights
  26. 26. TubeMogul Analytics
  27. 27. TubeMogul Analytics
  28. 28. Engagement
  29. 29. Engagement
  30. 30. Engagement
  31. 31. How do you Get “There”? <ul><li>Hard, hard, work! </li></ul><ul><li>Consistent content </li></ul><ul><li>Really good content </li></ul><ul><li>Is your content engaging? </li></ul><ul><li>Engage= Entertainment and Education </li></ul><ul><li>Develop an audience for your content </li></ul><ul><li>Once you have your audience, you still need to deliver </li></ul><ul><li>to maintain your audience </li></ul>
  32. 32. A Few Other Ideas <ul><li>Do you have a current database list of emails? </li></ul><ul><li>When launching, notify your list to subscribe for great ongoing content </li></ul><ul><li>Start engaging in other channels with your own comments, or submit video responses to other videos. </li></ul><ul><li>Have featured content, or guests appear in your videos </li></ul>
  33. 33. Outsource? Why Path? <ul><li>Turnkey Fulfillment solutions </li></ul><ul><li>Experience – Years of experience Launching successful campaigns across multiple online marketing platforms </li></ul><ul><li>SEO, Paid Search, SMM – a good tie in to support online marketing efforts </li></ul>
  34. 34. <ul><li>Let’s Connect! </li></ul><ul><li>http://www.linkedin.com/in/rubenq </li></ul><ul><li>Like us on </li></ul><ul><li>facebook.com/pathinteractive </li></ul><ul><li>http://www.facebook.com/pages/Social-Media-for-Small-Business-NYC/127616777284731?ref=ts </li></ul>Converse on

×