2. LESSON OVERVIEW
• In this lesson, you will:
• Explore the principles of repetition and unity in Web
design
3. GUIDING QUESTIONS
• How does repetition contribute to memory?
• In what way does unity impact your definition of
“teamwork”?
4. REPETITION
• Repetition is how the brain moves information from
short-term memory to long-term memory
• Used constantly in advertising, both print and
digital, by repeating an idea or image
5. REPETITION WORKS
• Why do you want to create repetition?
…Because it works
• Advertisers use it all the time for product recognition
• A question for TV watchers, for how many commercials can
you recite the words?
• Think of all the icons that through our sensory
memory we can immediately recognize
6. REPETITION
• A simple way to use repetition is to connect a word
or idea with a picture
• Textbooks commonly do this with
images, charts, graphs, and drawings
• Creates a mental picture in the readers head
Dog
7. REPETITION
• Another way to use repetition is through the
repeated use of color in a specific way
• For example, if you put an important word in red, then
always use red for this purpose and only for this purpose
8. REPETITION
• Color and layouts should also be repeated
• A designer wants the viewer to know that they are still on
the same Web site no matter what page they have visited
• By repeating the colors and layout on all the
pages, the designer conveys this message to the
viewer
9. UNITY
• The final principle of unity is the way that the
designer brings all the information together in the
Web site
• Think back to the Gestalt Theory
• The whole is greater than the sum of the parts.
• This is the goal of the Web designer
• The designer wants the final Web site to have a greater
impact than the individual parts that have been included in
the site
10. UNITY
• Proximity and repetition play important roles in the
creation of the unity of the Web site.
• Proximity
• Brings ideas together through their closeness to each other
• Repetition
• Provides continuity between pages of the site
11. LESSON REVIEW
Be sure you can answer the following question
• How can the use of repetition and unity contribute
to effective communication in a Web site?
12. ASSIGNMENT
• Use the selected Web site
• Analyze it according to the principles of repetition
• Analyze it according to the principles of unity
• Write a justification for each
Editor's Notes
Lesson 9 Overview
Use the guiding questions as a class starter, allowing the students time to answer the questions. Discuss student answers to the questions.
Repetition is how the brain moves information from short-term memory to long-term memory. Advertisers know this and use it to their advantage by repeating images or ideas of the product all the time. As a Web designer, you will want to use the concept too. Repetition in Web design is the repeating of an idea or image.
Repetition works. Why do you want to create repetition? Because it works. Advertisers use it all the time for product recognition. A question for TV watchers, for how many commercials can you recite the words? Think of all the icons that through our sensory memory we can immediately recognize. It is proven that it works. If you are creating a commercial site, repetition will become a very important concept for you.
A simple way to use repetition is to connect a word or concept with an image. Textbooks are known for doing this by placing images, drawings, graphs, and charts near terms and concepts. This also uses the concept talked about earlier where a mental picture is created.
Another way to use repetition is through the repeated use of color in a specific way. For example, if you put an important word in red, then always use red for this purpose and only for this purpose. Color and layouts should also be repeated. Most Web sites use more than one page. A designer wants the viewer to know that they are still on the same Web site, but on a different page. By repeating the colors and layout on all the pages, the designer conveys this message to the viewer.
The final principle of unity is the way that the designer brings all the information together in the Web site. Think back to the Gestalt Theory. The whole is greater than the sum of the parts. This is the goal of the Web designer. The designer wants the final Web site to have a greater impact than the individual parts that have been included in the site. If this doesn’t happen, the designer may not be employed long.
Proximity and repetition play important roles in the creation of the unity of the Web site. Proximity can be used to bring ideas and concepts together. Repetition can be used to provide the unity between different pages of the Web site.
This is the last slide of the presentation.
Discuss the assignment as listed above. Students should be given time in class to complete work on the Principles Analysis Project. This gives the classroom teacher time to evaluate the level of student understanding of the assignment and to make changes or clarifications as needed. Remind students of the due date for the assignment.
