Engagement through Gamification

Engagement through Gamiﬁcation Chris McClelland #DevDays 2010 @chrismcclelland http://www.eclipticlabs.com

Gamiﬁcation integrating game dynamics into your site, service, community, content or campaign, in order to drive participation Engagement the action of occupying, attracting or involving someoneʼs attention

We donʼt do games! or do we?

GROUPNOS TECHNOLOGIES LTD.

Why use Game Mechanics in your Apps?

rewards status achievement respect altruism self expression competitiveness

Points Reward, Status, Achievement, Competition

Mayors of Starbucks Now Get Discounts Nationwide with Foursquare

Work Reward Result 6 mins 7 mins 25% http://faculty.chicagobooth.edu/christopher.hsee/vita/papers/mediummaximization.pdf

Work Reward Points Result 6 mins 60pts 7 mins 100pts 50% http://faculty.chicagobooth.edu/christopher.hsee/vita/papers/mediummaximization.pdf

Leaderboards Competition, Status, Achievement

Levels Status, Achievement, Competition

Challenges Achievement, Reward, Status, Competition

Badges Gowalla Foursquare

Location Based Search

Fitness

Charity

Education

Finances

Gamiﬁcation of your apps

Achievements Track your progress in games, earn rewards and improve your OpenFeint Score! Leaderboards Arcade style high scores, compare your scores to the OpenFeint community. How do you stack up? Challenges Play head to head with your OpenFeint Friends! Track your challenge history and test your skills. Connect with Friends Use Facebook or Twitter to connect with your friends on OpenFeint! We all love a little friendly competition right? http://www.openfeint.com/

http://plusplus.com/

http://www.scoreloop.com/

It's Where You Play Location Aware Leaderboards Facebook Integration Customized to match your game's look and feel Revenue Share Cross Promotion Share/create leaderboards

1. Simple Integration 2. Complete Customization & Seamless White Labeling 3. Challenges 4. Leaderboards 5. Achievements 6. Developer Support 7. Cross-Promotion & Social Network Integration www.crystalsdk.com

• Highscores • Unity Support • Geolocation • Cloud Storage • Awards • Easy integration • Friends • Cross promotion • Persistent profiles • Twitter integration • Free • Facebook integration http://developer.agon-online.com/

Game Center Invite Friends Matchmaking Leaderboards Achievements

http://www.exitgames.com/

http://www.smartfoxserver.com/

Where is this going?

“make it as easy to save the world in real-life as it is in online games” Jane McGonigal

http://futurestates.tv/episodes/play

http://ardrone.parrot.com/

Stranger Than Fiction Points for brushing teeth Credit for eating corn fakes 10 achievement points for reducing traffic Credit for work Kid get’s straight A’s on report card with get 2000 points in turn obama admin will give you 5000 points for being good parents. Jesse Schell http://g4tv.com/videos/44277/dice-2010- design-outside-the-box-presentation/

Thank you! Questions? Chris McClelland #DevDays 2010 @chrismcclelland http://www.eclipticlabs.com

http://gamification.org	5034
http://www.inside.com.tw	1786
http://researchaccess.com	168
http://infiniteunity3d.com	89
http://paper.li	88
http://betterdoc.groupsite.com	70
http://georgevanantwerp.com	70
http://ssftv4-0.wikispaces.com	54
http://gamification.wikispaces.umb.edu	52
http://chrismcclelland.tumblr.com	48
http://anandsumeet.blogspot.in	46
http://equantum.info	38
http://ideathon.tumblr.com	36
http://yourbrainondrugs.net	33
http://marcogriffiths.wordpress.com	28
http://www.slideshare.net	28
http://anandsumeet.blogspot.com	16
http://ssftv5-0.wikispaces.com	14
http://blogg.soderhavet.com	12
http://marveloper.com	11
http://translate.googleusercontent.com	8
http://webcache.googleusercontent.com	6
http://www.kreeo.com	5
http://www.curated.by	4
http://www.gamification.org	3
http://twitter.com	2
http://enecc.burmansearch.appspot.com	1
http://us-w1.rockmelt.com	1
https://twitter.com	1

Engagement through Gamification

by chrismcclelland on May 31, 2010

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Engagement through Gamification — Presentation Transcript