Engagement through Gamification
by chrismcclelland on May 31, 2010
- 21,177 views
1 billion gamers are set to join the market in the next 10 years. They will be getting more and more mobile and especially in the emerging markets. Wouldn't it be great if we could tap into the 3 billi...
1 billion gamers are set to join the market in the next 10 years. They will be getting more and more mobile and especially in the emerging markets. Wouldn't it be great if we could tap into the 3 billion hours per week invested gaming, as an opportunity to make our applications more engaging.
This talk is an introduction to 'Gamification' a term that describes using game dynamics order to drive participation.
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