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Gamificationfor nonprofits

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Gamificationfor nonprofits

  1. 1. GAMIFICATION AND GAMING FOR NONPROFIT ORGANIZATIONS Gamification and Game-based Learning by Caitlin Cahill is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
  2. 2. Gamification “Applying game-design thinking to non-game applications to make them more fun and engaging." Gamification Wiki
  3. 3. WHY GAMIFICATION? Behavior Change & Engagement
  4. 4. Motivation Increased productivity and engagement Photo by World Bank Photo Collection / CC BY-NC-ND
  5. 5. Drive The Surprising Truth About What Movtivates Us By Daniel H. Pink
  6. 6. Motivation 2.0 Rewards & Punishment Routine tasks • Points • Leaderboards • Status • Calculated Bonuses
  7. 7. Motivation 3.0 Autonomy, Mastery, Purpose Learning, creating, innovating • Missions/Challenge • Levels • Badges • Unexpected Bonuses
  8. 8. Fun! Spoonful of sugar with your medicine
  9. 9. Effective Learning Goal-oriented / Backwards Design Photo by Will Scullin / CC BY 1 •Define desired outcomes 2 •Determine acceptable evidence 3 •Develop learning experience
  10. 10. Game Elements Dynamics Narrative, Progression, Constraints Mechanics Challenges, Feedback, R ewards Components PBL
  11. 11. Dynamics  Narration What’s the story?  Progression On-boarding to Mastery  Constraints What are your limits?
  12. 12. Mechanics  Challenges / Quests  Competition vs. Cooperation  Feedback  Reward  Discovery and Exploration  Transactions
  13. 13. Challenges / Quests  Difficult, but achievable  Cannot proceed unless task mastered  Meaningful Choices
  14. 14. The Unknown Exploration & Discovery Don’t provide all the answers Bonuses Use unexpected rewards
  15. 15. Feedback 1. Where am I? How am I doing? 2. Where do I need to get to? 3. How do I get there?
  16. 16. Swedish Speed Camera Lottery http://youtu.be/iynzHWwJXaA
  17. 17. Game Components  Points  Leaderboards  Levels & Status  Badges  Progress Indicators  Avatars  Virtual Goods
  18. 18. Badges Mastery of specific skills
  19. 19. Points On-going, repetitive tasks, e.g. logging in, turning in homework on time
  20. 20. Leaderboards  Display: closest, not top  Constant effort to maintain status
  21. 21. GAMIFICATION TOOLS
  22. 22. Photo by Rose Aphro / BY SA Adaptive Lessons Completion Tracking Automated Feedback
  23. 23. Leaderboarded
  24. 24. Additional Resources • Gamification MOOCs • Gamification Book List • Gamfication Wiki • Free Media Resources • Gamification Service List
  25. 25. GAMING
  26. 26. Making an Epic Win a.k.a. why games are so engaging Jane McGonigal - Gaming can make a better world
  27. 27. Tell me, I’ll forget Show me, I’ll remember Involve me, I’ll Understand Gaming for Learning
  28. 28. Edutainment “Kids can smell that [stuff] a mile away.“ – Gabe Zichermann Content presented in a game-like format with actual games given as a reward for completing a level
  29. 29. Serious Games Examples Primary purpose is to train or educate, often with simulations of real-life situations.  iCivics  Wolf Quest  Peacemaker  Fold.it  Plague Inc.  Quandry
  30. 30. Consumer Games
  31. 31. Finding Games  Common Sense Media  Games for Change  Game Learning Society  GameUp  App Review Sites  Diigo
  32. 32. Game Makers  Sploder  Scratch  Tynker  StarLogo TNG  GameSalad  Kodu  Alice  YoYo Games  Gamestar Mechanic
  33. 33. QUESTIONS? Presentation and resources available at http://learn.caitlincahill.com

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