Gamificationfor nonprofits

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  • Internal: employee/volunteer productivity, e.g. rote work like stuffing envelopes, showing up to training, completing PDExternal: client/customer engagement, e.g. visiting website, completing surveys
  • Original illustration source unknown, possibly DisneySee http://8kindsoffun.com/ for additional information on motivating with fun
  • Define desired outcomes (behaviors)Determine acceptable evidence (skills/knowledge)Develop learning experience (instruction)Gamification Framework: http://goo.gl/j3p8Q7
  • Progression: from on-boarding to masteryPBL: Points, Badges, LeaderboardsChart adapted from Kevin Werbach, Gamification course on Coursera
  • Think of dynamics as your game board, setting the tone of the game and plotting the path for the player
  • Mechanics = Process
  • Cascading InformationReveal information in nuggetsBreak down challenges into smaller tasks
  • Moodle badges, Moodle conditional activities (http://goo.gl/g7j3j)
  • Provide constant feedback to users to inform progress
  • Provides feedback and unpredictable rewardThe average speed of cars passing the camera dropped from 32km/h before the experiment to 25km/h after (http://goo.gl/HvxFy)One sample study conducted in Bellevue, Washington found that radar speed signs resulted in average speed reductions of from 1-5 mph, although some locations resulted in changes upwards of 5.5 mph (wikipedia)
  • Leaderboard screenshot from Lilypadapp.comBadge by FourSquare
  • Tools: Moodle (badges and/or conditional activities http://goo.gl/g7j3j), ClassBadges
  • More effective to show 10 closest players than top leaders. Showing just the top players can be demotivating.Require constant effort to maintain.
  • Autonomy and choices:Learning paths with lessons, completion trackingAssignments and quizzes
  • BadgesGroup Names (status)Gradebook: points + categoriesCertificates: Labels + Completion TrackingPlugin: Course Results Block (leaderboard) https://moodle.org/plugins/view.php?plugin=block_course_results
  • http://wordpress.org/plugins/badgeos/Others: CubePoints, Punchtab, AchievmentsComplete List: http://learn.caitlincahill.com/gamification-for-non-profit-organizations
  • Mindmixer.com
  • Additional resources available at http://learn.caitlincahill.com/gamification-for-non-profit-organizations
  • Just say no to Edutainment
  • iCivics: includes constitutional law firm, supreme court decision making, branches of power, counties workWolf Quest: wolf ecology in Yellow StonePeacemaker: Israeli/Palistinian conflictFold.it: protein structure and folding for vaccinesPlague Inc.: Pathogen simulatorQuandry: ethics
  • Gamificationfor nonprofits

    1. 1. GAMIFICATION AND GAMING FOR NONPROFIT ORGANIZATIONS Gamification and Game-based Learning by Caitlin Cahill is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
    2. 2. Gamification “Applying game-design thinking to non-game applications to make them more fun and engaging." Gamification Wiki
    3. 3. WHY GAMIFICATION? Behavior Change & Engagement
    4. 4. Motivation Increased productivity and engagement Photo by World Bank Photo Collection / CC BY-NC-ND
    5. 5. Drive The Surprising Truth About What Movtivates Us By Daniel H. Pink
    6. 6. Motivation 2.0 Rewards & Punishment Routine tasks • Points • Leaderboards • Status • Calculated Bonuses
    7. 7. Motivation 3.0 Autonomy, Mastery, Purpose Learning, creating, innovating • Missions/Challenge • Levels • Badges • Unexpected Bonuses
    8. 8. Fun! Spoonful of sugar with your medicine
    9. 9. Effective Learning Goal-oriented / Backwards Design Photo by Will Scullin / CC BY 1 •Define desired outcomes 2 •Determine acceptable evidence 3 •Develop learning experience
    10. 10. Game Elements Dynamics Narrative, Progression, Constraints Mechanics Challenges, Feedback, R ewards Components PBL
    11. 11. Dynamics  Narration What’s the story?  Progression On-boarding to Mastery  Constraints What are your limits?
    12. 12. Mechanics  Challenges / Quests  Competition vs. Cooperation  Feedback  Reward  Discovery and Exploration  Transactions
    13. 13. Challenges / Quests  Difficult, but achievable  Cannot proceed unless task mastered  Meaningful Choices
    14. 14. The Unknown Exploration & Discovery Don’t provide all the answers Bonuses Use unexpected rewards
    15. 15. Feedback 1. Where am I? How am I doing? 2. Where do I need to get to? 3. How do I get there?
    16. 16. Swedish Speed Camera Lottery http://youtu.be/iynzHWwJXaA
    17. 17. Game Components  Points  Leaderboards  Levels & Status  Badges  Progress Indicators  Avatars  Virtual Goods
    18. 18. Badges Mastery of specific skills
    19. 19. Points On-going, repetitive tasks, e.g. logging in, turning in homework on time
    20. 20. Leaderboards  Display: closest, not top  Constant effort to maintain status
    21. 21. GAMIFICATION TOOLS
    22. 22. Photo by Rose Aphro / BY SA Adaptive Lessons Completion Tracking Automated Feedback
    23. 23. Leaderboarded
    24. 24. Additional Resources • Gamification MOOCs • Gamification Book List • Gamfication Wiki • Free Media Resources • Gamification Service List
    25. 25. GAMING
    26. 26. Making an Epic Win a.k.a. why games are so engaging Jane McGonigal - Gaming can make a better world
    27. 27. Tell me, I’ll forget Show me, I’ll remember Involve me, I’ll Understand Gaming for Learning
    28. 28. Edutainment “Kids can smell that [stuff] a mile away.“ – Gabe Zichermann Content presented in a game-like format with actual games given as a reward for completing a level
    29. 29. Serious Games Examples Primary purpose is to train or educate, often with simulations of real-life situations.  iCivics  Wolf Quest  Peacemaker  Fold.it  Plague Inc.  Quandry
    30. 30. Consumer Games
    31. 31. Finding Games  Common Sense Media  Games for Change  Game Learning Society  GameUp  App Review Sites  Diigo
    32. 32. Game Makers  Sploder  Scratch  Tynker  StarLogo TNG  GameSalad  Kodu  Alice  YoYo Games  Gamestar Mechanic
    33. 33. QUESTIONS? Presentation and resources available at http://learn.caitlincahill.com

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