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Engagement through Gamification


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1 billion gamers are set to join the market in the next 10 years. They will be getting more and more mobile and especially in the emerging markets. Wouldn't it be great if we could tap into the 3 billion hours per week invested gaming, as an opportunity to make our applications more engaging.

This talk is an introduction to 'Gamification' a term that describes using game dynamics order to drive participation.

  • Thanks for the presentation Chris.
    I just have a little inquiry here, about my app. I am an Egyptian and we're trying to do blood bank inventory system integrated with mobile application depend on blood type and location, SMS and donors database. Yet, we can't figure how to apply gamification in the website and the mobile app, would they be badges, competitions, scores or what?
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  • Lots of good examples here! I have tried to capture what's in it for B2B marketers -for those interested- @
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  • Great presentation! Also check out our presentation on gamification on
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Engagement through Gamification

  1. 1. Engagement through Gamification Chris McClelland #DevDays 2010 @chrismcclelland
  2. 2. Gamification integrating game dynamics into your site, service, community, content or campaign, in order to drive participation Engagement the action of occupying, attracting or involving someoneʼs attention
  3. 3. We donʼt do games! or do we?
  6. 6. Why use Game Mechanics in your Apps?
  7. 7. rewards status achievement respect altruism self expression competitiveness
  8. 8. Points Reward, Status, Achievement, Competition
  9. 9. Mayors of Starbucks Now Get Discounts Nationwide with Foursquare
  10. 10. Work Reward Result 6 mins 7 mins 25%
  11. 11. Work Reward Points Result 6 mins 60pts 7 mins 100pts 50%
  12. 12. Leaderboards Competition, Status, Achievement
  13. 13. Levels Status, Achievement, Competition
  14. 14. Challenges Achievement, Reward, Status, Competition
  15. 15. Nike+
  16. 16. Badges Gowalla Foursquare
  17. 17. Music
  18. 18. Location Based Search
  19. 19. Fitness
  20. 20. Charity
  21. 21. Education
  22. 22. Finances
  23. 23. Gamification of your apps
  24. 24. Achievements Track your progress in games, earn rewards and improve your OpenFeint Score! Leaderboards Arcade style high scores, compare your scores to the OpenFeint community. How do you stack up? Challenges Play head to head with your OpenFeint Friends! Track your challenge history and test your skills. Connect with Friends Use Facebook or Twitter to connect with your friends on OpenFeint! We all love a little friendly competition right?
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  27. 27. It's Where You Play Location Aware Leaderboards Facebook Integration Customized to match your game's look and feel Revenue Share Cross Promotion Share/create leaderboards
  28. 28. 1. Simple Integration 2. Complete Customization & Seamless White Labeling 3. Challenges 4. Leaderboards 5. Achievements 6. Developer Support 7. Cross-Promotion & Social Network Integration
  29. 29. • Highscores • Unity Support • Geolocation • Cloud Storage • Awards • Easy integration • Friends • Cross promotion • Persistent profiles • Twitter integration • Free • Facebook integration
  30. 30. Game Center Invite Friends Matchmaking Leaderboards Achievements
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  33. 33. Where is this going?
  34. 34. “make it as easy to save the world in real-life as it is in online games” Jane McGonigal
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  37. 37. Stranger Than Fiction Points for brushing teeth Credit for eating corn fakes 10 achievement points for reducing traffic Credit for work Kid get’s straight A’s on report card with get 2000 points in turn obama admin will give you 5000 points for being good parents. Jesse Schell design-outside-the-box-presentation/
  38. 38. Thank you! Questions? Chris McClelland #DevDays 2010 @chrismcclelland