ICT role in 21st century education and it's challenges.
Q5: How did you attract/address your audience?
1. How did you attract your
audience?
By Chloe Harrison and Clara Rodrigues
2. For our images we both used female models to
attract female readers, as well as male readers as
they find females attractive. We also featured solo
artists as when analysing our survey results 53.57% of the
public preferred solo artists. The results of my survey also
showed that the audience preferred informal language, so
I made the language edgy and used colloquial lexis to
make the reader feel involved. The masthead of the
magazine stood out as it contrasted with the plain
background. The subtitles are placed in an orange and
white colour as this was the theme I was going for as this
is gender neutral. I didn’t include a lot of subtitles on my
cover as I wanted the content inside to be exclusive and
didn’t want to reveal too much. The puff appeals to the
readers as it’s a chance to win free tickets, and is easily
seen when stacked with other magazines in a shop.
3. As we had to have the same house style as we shared the
same brand but created different issues, we shared a lot of
similarities on our front cover as we discussed what we were
going to do before:
Both had a female solo artist on the cover.
Both written in informal language.
Both featured a puff, and had the same masthead in different
colours.
The font contrasts with the background, making the text stand out.
Barcode is bottom right.
Both use language that makes the reader feel special like ‘exsclusive
interviews’ the reader feels they may know information that others
do not. (others being the ones who do not purchase the magazine)
This communicated to the audience that we created the same brand
but we had different issues and formatted the covers in different
colours like a typical magazine brand.
4. The similarities attract the audience as they feel
they are treated with the same standard for every
issue and feel our brand is reliable.