50 Social Media Tactics for Nonprofits

by Chad Norman on Nov 16, 2009

96,454 views

Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & ...

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50 Social Media Tactics for Nonprofits — Presentation Transcript

Presenter Social Media Tactics 22 for Nonprofits 50 2 3 6 7 13 19 21 24 27 26 29 31 41 46 39 34 49 37 44 17 22 11 5 18 1

So, you’ve got a social media plan, right?

* From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies

P = People Who are you trying to engage? O = Objectives What are you trying to achieve? S = Strategies What will it look like when you're done? T = Technologies What are the tools you plan to use? The P.O.S.T. method* is a great way to develop you social media program. Today, T is for “Tactics”

1 SOCIAL MEDIA TACTIC Create a custom Twitter background that reflects your organization's mission and brand.

2 SOCIAL MEDIA TACTIC List the Twitter handles of the staff contributing to your org's feed.

3 SOCIAL MEDIA TACTIC Create a Twitter List of your organization's staff, partners, or supporters.

SOCIAL MEDIA TACTIC 4 SOCIAL MEDIA TACTIC Use Twitterholic.com to connect with the top 50 tweeters in your city.

5 SOCIAL MEDIA TACTIC Monitor your city’s Twitter hashtag for relevant information (#chs #nyc #dc).

6 SOCIAL MEDIA TACTIC Build real relationships by replying, retweeting, and joining discussions.

7 SOCIAL MEDIA TACTIC Make your tweets retweetable. Username + 6

8 SOCIAL MEDIA TACTIC Recruit new staff and volunteers via Twitter.

9 SOCIAL MEDIA TACTIC Monitor your organization's name on search.twitter.com.

10 SOCIAL MEDIA TACTIC Piggyback on Twitter's trending topics if they are related to your cause (#aces)

11 SOCIAL MEDIA TACTIC Promote an event, campaign, or movement with twitter hashtags (#beatcancer #memorywalk)

12 SOCIAL MEDIA TACTIC Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)

Save your tweets forever with Twapperkeeper. 13 SOCIAL MEDIA TACTIC

14 SOCIAL MEDIA TACTIC Create a fundraising campaign organized with Twitter.

15 SOCIAL MEDIA TACTIC Empower your followers with actionable information in support of your mission.

16 SOCIAL MEDIA TACTIC Organize a petition with act.ly.

17 SOCIAL MEDIA TACTIC Get creative with Twitter avatars

18 SOCIAL MEDIA TACTIC Organize a Tweetup.

19 SOCIAL MEDIA TACTIC Use Twitpic to share photos.

20 SOCIAL MEDIA TACTIC Track and benchmark key Twitter stats.

21 SOCIAL MEDIA TACTIC Use short URLs to track link performance (bit.ly, tinyurl.com).

22 SOCIAL MEDIA TACTIC Use Twitalyzer.com to mashup Google Analytics with Twitter visitors.

23 SOCIAL MEDIA TACTIC Reflect your brand on your Facebook page.

24 SOCIAL MEDIA TACTIC Create a landing page for fans/non fans.

25 SOCIAL MEDIA TACTIC Create a Cause and add it to your page.

26 SOCIAL MEDIA TACTIC Open up your Facebook page by allowing fans to post on wall updates, photos, videos, and discussions.

27 SOCIAL MEDIA TACTIC Add your blog’s feed to your fan page wall via the Notes application.

28 SOCIAL MEDIA TACTIC Integrate other channels via Facebook fan page tabs.

29 SOCIAL MEDIA TACTIC Add your events to your Facebook fan page.

30 SOCIAL MEDIA TACTIC Ask your Facebook fans a question and participate in the conversation.

31 SOCIAL MEDIA TACTIC Ask Facebook fans to upload videos that support your mission.

32 SOCIAL MEDIA TACTIC Start a discussion that will engage your Facebook fans.

33 SOCIAL MEDIA TACTIC Leverage contests by hosting or joining one.

34 SOCIAL MEDIA TACTIC Integrate your CRM with Facebook fan activity.

35 SOCIAL MEDIA TACTIC Use the Facebook Insights to get activity & demographic data.

36 SOCIAL MEDIA TACTIC Use the YouTube Nonprofit Program to raise money or for advocacy.

37 SOCIAL MEDIA TACTIC Make a funny or compelling video, not a sad one.

38 SOCIAL MEDIA TACTIC Build stewardship with video.

39 SOCIAL MEDIA TACTIC Hold a contest.

40 SOCIAL MEDIA TACTIC Encourage supporters to upload video responses.

41 SOCIAL MEDIA TACTIC Upgrade to a Flickr Pro account .

42 SOCIAL MEDIA TACTIC Submit your photos to Flickr Groups.

43 SOCIAL MEDIA TACTIC Hold a contest involving supporter photos.

44 SOCIAL MEDIA TACTIC Create a Flickr group that supports your mission.

45 SOCIAL MEDIA TACTIC Integrate supporter photos with existing channels/vehicles.

46 SOCIAL MEDIA TACTIC Submit key blog posts & articles to social news sites.

47 SOCIAL MEDIA TACTIC Use a "Share This" widget on blog posts, web pages, etc.

48 SOCIAL MEDIA TACTIC Promote your social media channels via websites, emails, footers, etc.

49 SOCIAL MEDIA TACTIC Display RSS feeds from a blog or Twitter account on your website.

50 SOCIAL MEDIA TACTIC Create a social media listening dashboard with iGoogle.

Questions?

Thank you! If you have any questions, or just want to chat, you can find us online: [email_address] twitter.com/chadnorman Blackbaud.com/ChadNorman Blackbaud.com/BlackbaudNews [email_address] twitter.com/melmatho

Resources

Tools and Services

www.twitter.com

www.twitterholic.com

http://search.twitter.com

http://www.retweetrank.com

http://act.ly

www.twibbon.com

www.twitpic.com

http://docs.google.com

http://bit.ly

www.twitalyzer.com

www.facebook.com

http://apps.facebook.com/causes/about

www.youtube.com

www.youtube.com/nonprofits

www.flickr.com

www.flickr.com/good

www.flickr.com/groups/26249297@N00/

www.sharethis.com

www.digg.com

www.stumbleupon.com

www.reddit.com

www.igoogle.com

Nonprofit Examples Used

www.twitter.com/HUMANESOCIETY

www.twitter.com/nwf

www.edf.org/page.cfm?tagID=45878

www.twestival.com

www.livestrongaction.org/avatar

www.mashable.com/hyatt4good/

San Francisco Zoo Tweetup

www.twitpic.com/lm0e3

www.facebook.com/habitat

www.facebook.com/one

www.facebook.com/livestrong

www.facebook.com/FieldstoFamilies

www.facebook.com/PlannedParenthood

www.facebook.com/NTEN.org

http://www.facebook.com/oxfamgb

Don’t make a sad video

Build Stewardship with Video

http://www.youtube.com/peaceoneday

Knockout Animal Fighting YouTube Contest

http://www.flickr.com/groups/ima-art/

http://www.flickr.com/groups/dailyrayofhope/

Hatem Kameli , IT Business Specialist, Marketing Strategy & Social Media Consultant/Trainer Thanks 1 month ago

Are you sure you want to Yes No

Paul Vogelzang , Producer at www.mommycast.com excellent 2 months ago

Manal Assaad , Communications Specialist at Medialogy Group A quick and easy list of real great tips to follow! 3 months ago

Chad Norman , Internet Marking at Blackbaud If you've enjoyed this presentation, be sure to check out the book: 101 Social Media Tactics for Nonprofits: A Field Guide. It releases in 2 weeks, and is available for the Kindle right now: http://amzn.to/101tactics 4 months ago

Natalie Moulden Really great slides, enjoyed reading the presentation, lots of ideas 6 months ago

harrypotter12 Inspiring.
http://www.clickandsendparcel.com 6 months ago

Deirdre Crilly , Student at University of Western Ontario Great tips for using Facebook and twitter effectively! 6 months ago

Peggy Bendel at Bendel Communications International Chad, I would like to use this - with full credit to you - for some training I will be doing for volunteers in mid-October: is that OK? 8 months ago

jguptaastc Chad, This is really helpful information! More power to you and Melanie! 9 months ago

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10 months ago

50 Social Media Tactics for Nonprofits

by Chad Norman on Nov 16, 2009

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50 Social Media Tactics for Nonprofits — Presentation Transcript