The document discusses Send2mobile, a service that allows users to send multimedia content from a PC to a mobile device. It allows content to be stored on the user's dashboard for future access and sharing via SMS, web link, or social media. The service addresses challenges of inconsistent experiences across devices and discovery by allowing any device to receive optimized content and discover new content both online and offline. It aims to reach the large "unconnected" mobile audience in emerging markets by allowing push content delivery even to basic phones.

1. Send2mobile © * *Powered by Tapioca @ Qualcomm Mobile bookmarking & multimedia delivery service

4. Messaging Growth:Facebook/Twitter/SMS Sources: Facebook, Twitter, Tapioca Mobile, Verizon, ATT Emerging Markets U.S. U.S. primarily a PC-based country. Able to virally share media links, videos, etc. Emerging Markets primarily phone-based regions. Can not virally share media links, videos, etc. India is now only behind the U.S. in Twitter usage & 5th in the world in Facebook usage. - BBH ” “ We [Facebook] are the ultimate tool for viral video distribution. - Ethan Beard, Director of Facebook Developer Platform ” “ 4,146,723 followers 1,765,991 followers 1,068,010 followers 1,621,497 followers 981,067 followers 768,616 followers Twitter Massive effect on US Media Twitter Minor effect on Emerging Markets Media 3,538 followers 4,354 followers 5,745 followers 223 followers 6,750 followers 995 followers 13,532 followers 36,168 followers

5. Mobile: the gateway to internet in India (emerging markets) Social Networking Mobile Data = Access to Brand New World SMS (P2P and Services) El Paso, TX #1 Texting City in US WAP Unconnected 75% (4.8 Billion People) Mobile = Their New PC-Internet Desperately want Mobile-Focused Content Univision Survey: 4 Videos/Day Want Cool Ringtones? surfgurl: are you going to see the b-side players? rockojock : where are they playing and when? surfgurl: canes in pb this sat 3G Needs Catalyst Mobile = PC On-The-Go Open to Mobile Services When Away from PC Will Request One-Offs (Concerts, Coupons, etc.) Connected 25% ( 1.2 Billion People) Social Networking & Apps/Widgets/Games Corporate/ Personal Email HTML Browsing Mobile Data = Primarily Extension to PC Internet World Email HTML Browsing Social Networking Games/Apps/Widgets 3G Already Happening

6. Phonethics: content survey 59 %

7. SN Search for Media Mail MM Smart Phone Daily PC Content for Commute Personal Internet Pull Media Low Search on the go High Low Partial Mobile Low

11. Check out the new awesome Zombieland Trailer! Click snc.me/zombie . 2. Video Interactivity Reply Back Social Media Interactivity SMS Reply 1. Viral Optimization/Measurement PC User Full Web Page With HD Video Each Retweet Recipient Optimal Multimedia For Their Device/App Mass-Market Phone User Basic Tweet/Video Tweet back #2012 @ TapMovies for another trailer Tweet back #2012 @ TapMovies Reply ‘2012’ for another trailer! Reply ‘2012’ for another trailer! Converged Viral : Plays across social media, devices, platforms

12. Flexible Styles Flexible Languages Standard Graphical Assets Automated Mobile Media Flexible Placements refresh everything refresh everything Reply “Y” to confirm Standard WAP Logo/Banner Platform Monetisation units Send Details Send Details Reply Details Ad msg Vid Vid Commercial Video Call-to-Action “ Reply ‘Y’ to confirm”

14. Analytical Reports Analytics