Phonethics Creatives

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A look at the creative work undertaken at Phonethics.

Published in: Entertainment & Humor
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Phonethics Creatives

  1. 1. Creative ContentWeb & Mobile
  2. 2. Axis BankClick to watch –http://www.youtube.com/watch?v=dhoKrkYrNfYCustomer education AVSimple stick figure animation used imaginatively to explain the value proposition
  3. 3. BacardiClick to watchhttp://www.youtube.com/watch?v=fkH6CzJzlxILight-weight creative used to promote Bacardi nights at ClubsDistributed via bluetooth
  4. 4. Hindustan TimesClick to watch –http://www.youtube.com/watch?v=9RIUUVASaKg•Contest for Hindustan Times targeting Mumbai City•‘MunnaBhai & Circuit get rich with HT’•Generated over 40,000 views in less than 3 weeks
  5. 5. JagoriClick to watch –http://www.youtube.com/watch?v=IdhiSfdK6R0Safe Delhi Campaign for a Delhi based NGO - Jagori2d Animation
  6. 6. Click to watchhttp://www.youtube.com/watch?v=IdhiSfdK6R0DHL University Express•A Bollywood based story to promote dedicated courier service targeted at students•‘Baap ki galti..Bete ne palti’•Total views till date 21stApril 2010 = 66805
  7. 7. Bharat Petroleum – MAK LubricantsClick to watch –http://www.youtube.com/watch?v=NXy4FkeDE6oClick to watch –http://www.youtube.com/watch?v=D9NOA-Nf_Is3 viral films based on popular TV serials
  8. 8. NIIT‘Birthday gift for the Chairman? How about an NIITian?’Click to watch –http://www.youtube.com/watch?v=qM8WzkXq8Us
  9. 9. ASK TVCClick to watch –http://www.youtube.com/watch?v=-Ccc3JXixncTV Commercial for a wealth management service
  10. 10. Muthoot TVCMuthoot -Max ValueClick to watchhttp://www.youtube.com/watch?v=pFY5VDW9jH8 http://www.youtube.com/watch?v=AQo7NJQKNdkMuthoot -Lowest InterestClick to watchTwo TVCs using the animated mascot of the brand
  11. 11. UnityClick to watchhttp://www.youtube.com/watch?v=OqlC-q5qhhMSocial service film written & directed by an independent film maker, Produced by the creativeTeam at Phonethics
  12. 12. Character Based Content(IP Owned by Phonethics)
  13. 13. Why Characters/Theme/Series –Characters provide -• A customised pneumonic that represents content related to a particularcategory.• Personalized impact to an otherwise impersonal piece of content andallows the consumer to build a long term relationship with it.INDIA = Diversity = Multiple categories = Themes = Individuallydesigned Characters
  14. 14. Total views = 75054Click to watch-http://www.youtube.com/watch?v=eY67mZW69PgMiya FekooMia Fekoo is aromantic, in everysense of the word.His joie di viviereand colourfulmetaphors are adelight. Originally astudent at a Britishuniversity, he hadto rush home toLucknow, when theBade Nawab passedaway withoutnotice.
  15. 15. Farmoo JaanTotal views = 75054Click to watch-http://www.youtube.com/watch?v=qDH7eK0wgcIFarmoo Jaan
  16. 16. Total views = 64107Click to watch-http://www.youtube.com/watch?v=d1UT_MWUAsQFrom childbirth to marriage,nothing is really completewithout her raunchy movesand silly but effusivewishes. (Easily identifiableby anybody who has shelledout money to the groups oftransvestites that land upon every auspiciousoccasion in India).First series - short funnygreetingsMs Madhuri
  17. 17. Ghana ChaudharyClick to watch-http://www.youtube.com/watch?v=AoGvAZjJtCETotal views =18599Ghana ChaudharyHes a jaat with arustic take on citylife, fan of oldmovies and killerpunchlines
  18. 18. Bhakt HarvaktTotal views =83051Click to watch-http://www.youtube.com/watch?v=wgEyaU2mPNQBhakt HarvaktThe BruceSpringsteen ofBhajans and aartis.Walk through anybylane, maidan orpark during festivaltime and chances areyou’ll find a singermuch like ‘BhaktHarvakt’ marshallinghis rag tag orchestraand entertaining anentire crowd ofbelievers.First series – Shortgreetings and staplebhajans
  19. 19. Bai MalaaiDesire for hire. Thewinner of the ‘Dutyqueen 2006’contest her everymove is full ofoomph and style.Catch her moveand shake as sheuses her skills tokill...
  20. 20. Phonethics – IP products :Short films– 25 min short film“Ctrl+Alt+Del”, featuringActor Rahul Bose– First film to premiereon mobile phones in India,(Reliance Communications23/12/06)– Critical acclaim atInternational film festivals– More to be done on aCommissioned basisPhonethics – IP products :Short films– 25 min short film“Ctrl+Alt+Del”, featuringActor Rahul Bose– First film to premiereon mobile phones in India,(Reliance Communications23/12/06)– Critical acclaim atInternational film festivals– More to be done on aCommissioned basis

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