What is Facebook? Social Networking site that users connect with each other, keep up with what they are doing and interact with them Most number of users worldwide
What is Twitter? Micro blogging service that allows users to send/receive messages known as “tweets” Fastest growing social networking service today Each user has personal twitter page to post updates, view followers messages, manage settings
Social Media Follower Concept John follows Dan Dan follows Mark Mark follows John & Dan Dan sends update, John & Mark receives John sends update, Mark receives Mark sends update, Dan receives Viral Effect - Allows a user to follow others and to be followed by other users.
Social Media Ecosystem This ecosystem contributes millions of messaging traffic across the network every day mostly over Web or data. SMS will become the fastest growing form of updates. FB/Twitter creates a web of users each friend/following one another. !
Current Channels Via Web Via Desktop Apps Via WAP Via Mobile Apps Via SMS – InphoConnect Pull model Not ubiquitous Pull model Not ubiquitous Pull model Pull model, some push notifications, limited mainly to smartphones, uses data & WIFI Push , ubiquitous, simple to use supports all handsets. Only delivers what the users wants to receive (personal configuration). SMS is Operator’s domain! !
Social Network Proposition Slide Number: Client independence 20% adoption of smartphones, users only reached part of the day Ensuring ad relevance Controlled & Secure Access Pull Push Ensuring Security Using SMS and MMS enables 100% of the subscriber base SMS MMS Social Networking Gateway Mobile Advertising Solution Spam & Fraud Control Social Networking Solution post react blog tweet alerts pings status tweets
Operator Benefits <ul><li>Social Networking Services (SNS) are increasingly popular as a media for users to stay informed, interact and connect with friends. </li></ul><ul><li>The popularity of such services span across the globe attracting millions of users, transacting billions of messages and updates daily. </li></ul><ul><li>This brings growth opportunities to service providers as social networks intensify their move into the mobile space to attract more users. </li></ul>
InphoConnect <ul><li>Mobile Social Network Connectors. </li></ul><ul><li>With Inphosoft’s InphoConnect solution, we enable service providers to leverage on the social network phenomenon; </li></ul><ul><li>Allow Subscribers to gain ubiquitous access to multiple social networking sites through various mobile channels such as SMS, MMS and Video calls </li></ul>
InphoConnect Architecture Reception Reference Friends Filter Utility Single Sign On Ad Message Insertion Content Aggregator Proxy Image Hosting Video Hosting URL Shortener O & M Admin Reporting Tools Scheduling Charging Business Rules Profiling Basic Modules Premium Modules Backend Modules Twitter Facebook Youtube Others Social Network Site SMS MMS WAP/Mobile Internet 3G Circuit Switch Mobile Client Web
InphoConnect Features <ul><li>User friendly Web Interface </li></ul><ul><li>Single sign on via social network credentials </li></ul><ul><li>Bi-directional interactive access </li></ul><ul><li>Reception preferences </li></ul><ul><li>Friends filter </li></ul><ul><li>Content aggregation proxy </li></ul><ul><li>Multilanguage support </li></ul><ul><li>Supports text and images </li></ul>
InphoConnect Features <ul><li>Videocast – supports 3GP videos through video calls </li></ul><ul><li>In-house image/video hosting or integrate to 3 rd party sites </li></ul><ul><li>URL shortener </li></ul><ul><li>Message Throttling to manage channel loads </li></ul><ul><li>Billing and charging APIs </li></ul><ul><li>Reporting functions </li></ul><ul><li>Flexible deployment – hosted or onsite </li></ul>
InphoConnect Roadmap <ul><li>Interface to more social network services: </li></ul><ul><ul><li>Foursquare </li></ul></ul><ul><ul><li>Google Buzz </li></ul></ul><ul><ul><li>Hi5 </li></ul></ul><ul><ul><li>Linked-In </li></ul></ul><ul><li>Location-aware functionalities via integration to: </li></ul><ul><ul><li>Telco’s location-based-system (LBS) </li></ul></ul><ul><ul><li>Google Maps </li></ul></ul>
Reference Case - Starhub MobiTweet <ul><li>Awarded late Aug 09 </li></ul><ul><li>Implementation & Testing in 3 weeks </li></ul><ul><li>Launched early Oct 09 </li></ul><ul><li>After a month from launch, traffic surpassed expectations </li></ul><ul><li>Since launch, each month traffic growth over previous month </li></ul><ul><li>Actual Comments from Starhub MobiTweet citizens: </li></ul>OMG I LOVE MOBITWEET! I CAN TWEET AND GET UPDATES. Lol so gay. mobitweet i love you so muchhhh! you're such an awesome invention! Woohooo! :D :D :D OMG! Lovin' the mobitweet via SMS so much!! It's so much more better and faster! And updates come automatically! I jst woke up n still on e bed n tweeting wt mobitweet is soo convenient... Ah bk 2 sleep again Discovered tt starhub actually have a twitter update service, mobitweet:) not only can u send tweets, u can receive tweets too:) awesome! Mobitweet seems pretty cool. No more texting international number to tweet, YAY!
Screenshots From Landing Page, click to Sign in
Screenshots Enter Twitter account username and password * The recommended approach to signing in is using the Oauth method. see http://apiwiki.twitter.com/OAuth-FAQ Tweets will display operator branding
Screenshots Enter subscriber mobile number System will generate a token (One time password) and send to subscriber mobile. Enter OTP and Activate
Screenshots Select friends to receive SMS tweets. Number of selection allowed is sys admin configurable
Videocasting Press <1> to start recording User starts recording Press <2> to stop recording Select an option: 1) save 2) review 3) discard User makes video call to XXXX User selects <1> to save the video User stops recording InphoConnect Server <MSISDN> has recorded a new video. To watch it, video call to YYYY#<usrID>#<vidID>