Digital marketing for FMCG

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digital marketing for a new brand of tea. comprehensive footprint overhaul from a fresh website design to UX.

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Digital marketing for FMCG

  1. 1. Goodwyntea BRIEF Goodwyn Tea Goodwyn a Kolkata based tea manufacturing start up wanted to spread awareness about the brand & collect orders online for their range of direct to home tea. USP: Goodwyn Tea is freshly packed and shipped across to the consumer straight from the factory.
  2. 2. STRATEGY Goodwyn Tea As a start up the budgets were constrained so we decided to use only performance based platforms. Google Search Facebook ads Google Display network We also revamped their website to attain a certain brand elevation & implemented a 3 step purchase process on their website. Goodwyntea
  3. 3. CREATIVES Goodwyn Tea Goodwyntea
  4. 4. Simplify the online tea buying process to a more clutter-free user interface. Challenge
  5. 5. Buying tea is now possible right from the Home Page in a few clicks.
  6. 6. Online Purchase of Tea-Sets with a wide variety to choose from.
  7. 7. Purchase of tea-related gift items on the website is possible
  8. 8. Virtual gallery consisting of pictures from Assam tea gardens.
  9. 9. User Registration page before purchasing the products
  10. 10. Product segregation further simplified the entire process of purchasing
  11. 11. Pictorial and interactive posts on FB Page
  12. 12. Driving FB Traffic to website through posts.
  13. 13. OUTCOME Goodwyn Tea Website traffic Jumped by 200 % Over 1000 monthly subscriptions/bookings Goodwyntea 0.3% CTR

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