The document discusses the reasons behind Facebook's acquisition of WhatsApp, highlighting WhatsApp's phenomenal growth, strong presence in the mobile market, and appeal to younger users. It also points out Facebook's need to enhance its position in private messaging, especially as Facebook Messenger was losing popularity globally. Overall, WhatsApp's technical strength and rapid message volume increase made it an attractive target for Facebook.

1. What made
Facebook “Like”
WhatsApp?
Image via Wikimedia

2. How Facebook perceives
WhatsApp on a
business level?

3. WhatsApp in the previous
years have emerged as a
threat and also an
opportunity for Facebook

4. 7 big reasons which made
Facebook fall in love with
WhatsApp this Valentine’s
season!!!

5. #1 – Phenomenal Growth
WhatsApp’s ever increasing user base
Image Source: NextBigWhat

6. #2 – Stronghold in mobile market
WhatsApp’s phenomenal revenue figures on mobile platforms
Image Source: vr-zone

7. #3 – Facebook’s absence in “Dark Social”
Ever growing information transfer through private platforms
where Facebook’ share was very less.
Image Source: qz.com

8. #4 – Facebook was getting “old”
WhatsApp was clearly becoming more and more popular
amongst younger audience
Image Source: qz.com

9. #5 – WhatsApp was getting hotter
As compared to its competitors, daily message volume
was accelerating much faster than predicted.
Image Source: clubic.com

10. #6 – Technical Prowess
If a product is technically sound along with being
popular, what else a potential investor needs

11. #7 – Facebook Messenger was losing its grip
Facebook Messenger was only popular in US,
and was losing its grip in rest of the world.
Image Source

12. Hence, Facebook pressed the
“Like” button on
WhatsApp  

13. @bigtimefoodie
I think Facebook is kind of becoming
a media behemoth like Google and
Disney, first it acquired Instagram
and now WhatsApp, basically trying
to achieve everything through any
application if other fails to do so…
WHAT DO YOU THINK..??

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