Web 2.0

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Web 2.0 and use in debt management companies online.

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Web 2.0

  1. 1. Facebook Wordpress Digg YouTube Typepad Moneysavingexpert.com Techorati Flickr Wikipedia Imdb E blogger Craigslist Wikia eHow Linkedin Last.fm Myspace Photobucket Stumble Upon Yahoo! Answers Twitter Slideshare
  2. 2. What is Web 2.0? <ul><li>It is a web service where the user(s) can interact with the website and other users. </li></ul><ul><li>The website can in turn interact with its users. </li></ul><ul><li>Users interact by contributing information and this can be shared. </li></ul><ul><li>Promoting a sense of community within a website. </li></ul>
  3. 3. Examples of Web 2.0 <ul><li>Social networking sites (e.g. Facebook and Twitter) - users can upload/share information, photos and videos. </li></ul><ul><li>Social book marking (e.g. Stumble upon and Digg) – users can share information from anywhere on the web and post it for others to read. </li></ul>
  4. 4. Examples of Web 2.0 <ul><li>Media sharing (e.g. You Tube) – users upload and share media. Users can post comments on the media. </li></ul><ul><li>Wiki’s (e.g. Wikipedia) – users can create articles of interest and other users can contribute to the article(s). </li></ul><ul><li>Information sharing (e.g. Yahoo Answers) - users post a question and users share their knowledge to provide an answer. </li></ul>
  5. 5. Examples of Web 2.0 <ul><li>Blogs (written and video) </li></ul><ul><li>Forums </li></ul><ul><li>Reviews and rate backs </li></ul><ul><li>Surveys and polls </li></ul><ul><li>RSS feeds </li></ul>
  6. 6. Competitors and Web 2.0 <ul><li>Kensington Finance </li></ul><ul><ul><li>RSS feed - news </li></ul></ul><ul><ul><li>Social book marking - news </li></ul></ul><ul><ul><li>Recommend a friend </li></ul></ul><ul><ul><li>20 second debt test </li></ul></ul><ul><ul><li>Free helpline and advice </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul>
  7. 7. Competitors and Web 2.0 <ul><li>Baines & Ernst </li></ul><ul><ul><li>Free helpline </li></ul></ul><ul><ul><li>Express Debt Test </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Promotional video – About us </li></ul></ul><ul><ul><li>News / PR </li></ul></ul>
  8. 8. Competitors and Web 2.0 <ul><li>Gregory Pennington </li></ul><ul><ul><li>Free helpline and advice </li></ul></ul><ul><ul><li>RSS feed – debt in the news </li></ul></ul><ul><ul><li>Customer feedback </li></ul></ul><ul><ul><li>Debt tips and features </li></ul></ul><ul><ul><li>Debt links </li></ul></ul>
  9. 9. Competitors and Web 2.0 <ul><li>Harrington Brooks </li></ul><ul><ul><li>Free helpline </li></ul></ul><ul><ul><li>Debt Wizard / quick enquiry </li></ul></ul><ul><ul><li>Blog – social book marking / comment / RSS feed </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Client portal </li></ul></ul><ul><ul><li>Interactive content </li></ul></ul>
  10. 10. Debt Line and Web 2.0 <ul><li>Customer forum </li></ul><ul><li>Debt management account - interaction </li></ul><ul><li>SMS text messaging </li></ul><ul><li>Free helpline </li></ul><ul><li>Recommend a friend </li></ul><ul><li>Testimonials </li></ul><ul><li>Social networking presence - Twitter </li></ul>
  11. 11. Web 2.0 Recommendations <ul><li>Social media </li></ul><ul><ul><li>Over 25 million active Facebook accounts in UK (Clickymedia.co.uk, April 2010) </li></ul></ul><ul><ul><li>75 million Twitter users, 17% don’t ‘tweet’ (Computerworld.com, January, 2010) </li></ul></ul><ul><ul><li>Approx. 48.2 million users on YouTube (NumberOf.net, February 2010) </li></ul></ul>
  12. 12. Web 2.0 Recommendations <ul><li>Mobile devices </li></ul><ul><ul><li>The average person in UK owns 1.8 mobile phones (Telegraph, December 2009) </li></ul></ul><ul><ul><li>Ofcom in 2007 state 16% of UK mobile phone users used it to access Internet </li></ul></ul><ul><ul><li>An estimated 2 million iPhone users in UK ( http://txt4ever.wordpress.com/2010/02/05/uk-iphone-sales-figures/ , February 2010) </li></ul></ul><ul><ul><li>April 2010, +185,000 available apps and 4 billion + downloads (Wikipedia) </li></ul></ul>
  13. 13. Web 2.0 Recommendations <ul><li>Blog (written / video) </li></ul><ul><ul><li>Share advice and knowledge - ‘How to…’ </li></ul></ul><ul><ul><li>Become a ‘Maven’ </li></ul></ul><ul><ul><li>Allow users to comment and rate </li></ul></ul><ul><ul><li>Observe / Audit / Listen / Answer </li></ul></ul><ul><ul><li>Post written / video blog to other sites (YouTube / Facebook) - Viral </li></ul></ul><ul><ul><li>Entertain / Inform / Deliver consistently </li></ul></ul><ul><ul><li>Post articles - social book marking…have an opinion! </li></ul></ul>
  14. 14. Web 2.0 Recommendations <ul><li>Martin Lewis - consumer champion for saving money (www.moneysavingexpert.com). </li></ul><ul><li>Debt Line - consumer champion for debt management. </li></ul>
  15. 15. Web 2.0 Recommendations <ul><li>Interactive advertising </li></ul><ul><ul><li>More effective than TV: </li></ul></ul><ul><ul><ul><li>65% general recall, 46% for TV ad’s </li></ul></ul></ul><ul><ul><ul><li>Brand recall - 50% compared to TV’s 28% </li></ul></ul></ul><ul><ul><ul><li>Message online recall - 39% to TV’s 21% </li></ul></ul></ul><ul><ul><ul><li>Likeability 26% to 14% for TV (April 2010, econsultancy.com) </li></ul></ul></ul><ul><li> </li></ul><ul><ul><li>Debt Line Online TV </li></ul></ul><ul><ul><ul><li>Easily measurable </li></ul></ul></ul><ul><ul><ul><li>More engaging </li></ul></ul></ul><ul><ul><ul><li>Using internet to find bargains </li></ul></ul></ul><ul><ul><ul><li>Faster and cheaper </li></ul></ul></ul><ul><li> </li></ul>
  16. 16. Web 2.0 Recommendations <ul><li>Live online support </li></ul><ul><ul><li>Low cost to implement </li></ul></ul><ul><ul><li>Offering market differentiation </li></ul></ul><ul><ul><li>Reassuring for user </li></ul></ul>
  17. 17. Web 2.0 Recommendations <ul><li>Website avatar </li></ul>

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