1. Case Study: Business Problem Solving
Maria Vega Ryan Lopez Xavier Baquero Nayle Pimentel
Friday, July 29, 2011

2. 1. What concepts in this chapter are illustrated in this case?
Wireless Internet connections grows
rapidly
Powerful handheld devices support
music, Web surfing, and entertainment
The internet broadband foundation
becomes stronger. More than half the
Internet user population join an online
social network
The e-commerce marketplace is too
crowded.
Friday, July 29, 2011

3. 1. What concepts in this chapter are illustrated in this case?
Friday, July 29, 2011

4. 2. What is the role of E-commerce and Web 2.0
Technologies in Facebook’s widespread popularity?
•Company’s use Facebook to
communicate with potential customers
and use the site as a marketing tool.
•Facebook platform is beneficial to the
developers by providing them with a
platform for applications that are fully
compatible with the site.
•The applications make Facebook a
stickier destination for users due to having
the ability to do more of the things they
like to do without having to leave the site
Friday, July 29, 2011

5. 3. Describe the weaknesses of Facebook’s privacy policies and features.
What management, organization, and technology factors
have contributed to those weaknesses?
Their weakness stems from the introduction of Beacon, the mishandling of
News Feed, and the inefficient methods of deleting an account.
1)Beacon was a program that shared users' purchase information with their
friends automatically.
• Beacon was an opt-out program, which means that if you do not reject it
you automatically accept it.
• This later was turned into an opt-in program, which is a type of program that
registers you as a user only when you accept..
2)News Feed shares your actions with everyone on the Facebook Web.
3) Furthermore it was hard to delete your account unless users looked for
outside assistance from watchdog groups.
Friday, July 29, 2011

6. Does Facebook Have a Viable Business Model?
•We think that Facebook does
have a viable business model:
•First of all Facebook the
largest social network sites and
it is still growing.
•It is highly valued today.
•-It is an opportunity for
marketers to reach their
demographic target
audience.
Friday, July 29, 2011

7. 5. If you were responsible for coordinating Facebook’s advertising, how would
you balance the desire to become increasingly profitable with the need to
protect the privacy of your users?
•The privacy level of Facebook
users is crucial for the well being of
the network, therefore I would
allow privacy controls just like
Facebook does today.
•This allows you to organize your
friends into groups and pages
therefore the user has to accept in
order for you to access their profile
information.
Friday, July 29, 2011