'Take Care Take Charge' Campaign -Case Study

1,022 views

Published on

A digital marketing campaign for Garnier and Times Of India initiative- 'TAKE CARE TAKE CHARGE'

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,022
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

'Take Care Take Charge' Campaign -Case Study

  1. 1. TAKE CARETAKE CHARGECase Study
  2. 2. Take Care | Take Charge Campaign Brand – Take Care| Take Charge (An initiative by Garnier and the Times of India) Objective – To create a buzz about the campaign and invite green ideas from theusers across the 6 cities using TOI network as a platform. Activation – Website development and promotional activities such as Banneradvertisement, Search Engine Marketing (SEM), Social Media Optimization (SMO),Social Media Management (SMM) and Facebook Ads Result – Over 5000 ideas were registered with over 43,000 clicks in 37 days
  3. 3. TCTC Website
  4. 4. TCTC WebsiteUsers could send in theirideas through theirmobile which ispublished as a dailycontributionCity Specific Idea Countwas displayed on theMap of India
  5. 5. Activity Flow
  6. 6. TCTC ON SOCIAL NETWORKS
  7. 7. TCTC ON POPULAR WEBSITES
  8. 8. TCTC - FACEBOOK ADS
  9. 9. TCTC – SMO ADS
  10. 10. TCTC – SEM ADS
  11. 11. TCTC – Google Analytics
  12. 12. Summary Impressions:- 545,29,895 Clicks:- 47,565 Ideas Registered:- 5000+ Page Views: - 126,789
  13. 13. Thank You

×