MET Digital Marketing Case Study

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Case study on educational institute MET marketed by Phonethics Mobile Media Pvt. Ltd.

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MET Digital Marketing Case Study

  1. 1. Nissan Sunny Launch– MET Mumbai, one of the top 10 management colleges inMaharashtra wanted to reach out to their audience via thedigital medium & inform them about the Post graduationcourses available.– Generate interest and drive registrationsThe Brief:MET
  2. 2. Nissan Sunny Launch– Hyper geo targeting for age group between 20 – 24 within– Interest – Marketing, Brand Building, Finance and more– City - Mumbai, Pune, Navi Mumbai, Thane– Platforms used:• Youtube• Orkut• FacebookThe StrategyMET
  3. 3. Nissan Sunny LaunchThe CreativeMET
  4. 4. Nissan Sunny LaunchScreenshotsMET
  5. 5. Nissan Sunny LaunchScreenshotsMET
  6. 6. Nissan Sunny LaunchScreenshotsMET
  7. 7. Nissan Sunny Launch– Campaign served more than 60 Mn impressions– Campaign Avg CPC less than Rs. 13– Over 2500 registrations from in two monthsThe OutcomeMETOver 2.5Kregistrationsin 2 months

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