Social media management & social media community management
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Discover: 1) How to create a healthy environment for community members to connect with each other and facilitate, strengthen, and encourage those relationships. 2) How to create a strong online presence for your business 3) How to identify the return on investment for your business based on the kind of messages you send to your audience
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Social media management & social media community management
- 1. Social Media Management & Community Management How Your Business Can Succeed With Both Ruth Kusemiju
- 2. About Me Ruth Kusemiju Social Media Manager , iVEN Team Community Manager, Smart Marketing For African Businesses
- 3. Agenda • Introduction to Social Media & Community Management • Community Manager Vs. Social Media Manager – What’s the difference? • Roles, Responsibilities, Goals, Platforms, Tools, KPIs • How Your Business Can Succeed From Both
- 4. Takeaways 1) How to create a healthy environment for community members to connect with each other and facilitate, strengthen, and encourage those relationships. 2) How to create a strong online presence for your business 3)How to identify the return on investment for your business based on the kind of messages you send to your audience
- 5. SOCIAL MEDIA
- 78. Agenda • Introduction to Social Media & Community Management • Community Manager Vs. Social Media Manager – What’s the difference? • Roles, Responsibilities, Goals, Platforms, Tools, KPIs • How Your Business Can Succeed From Both
- 79. NEXT TIME
Editor's Notes
- Not all social media roles are created equal. The lines between the roles of community managers versus social media managers often get blurred. Many organizations use the terms interchangeably and assume that a social media manager will manage community and that a community manager will be strategic in social media. That isn’t always the case. Simply put, a social media manager creates the content to attract and build your community, while a community manager finds the right people to target and engage with. Both roles have overlapping responsibilities when it comes to providing customer service and interacting with customers, but they interact for different reasons. Here, I try to fulfill both roles, and I’ll be honest – I struggle. It’s hard to figure out where to focus your efforts when you’re trying to balance between creating content and managing community. What I have learned, however, is that both roles cannot be ignored. They’re both vital to the organization and vital to your customers. I am learning new ways to organize both workflows, which I will share with you on next week’s webinar (how to manage your social media presence and your communities on social media) and make sure that I’m paying as much attention to the quality of the engagement as I am to the number of engagements.
- I want to hear your thoughts. Are you a community manager or social media manager? Have you been struggling with fulfilling both roles for your organization? Are these roles separate or are they done by one person? Let me know in the comment box or you can ask your questions on the Facebook Group - Smart Marketing For African Businesses.