1. MoynaSrivastava
moyna.srivastava@gmail.com
+91 98199 55992
4 A Meena Nofra,
Colaba, Mumbai 400005
E D U C A T I O N
Mumbai University
PGDM (PR and CorpCom)
Xavier Institute of Communications
2 0 0 9 - 1 0
Mumbai University
Bachelors Mass Media
Sophia College
2 0 0 6 - 0 9
ISC
High School
ETASI Timpany School, Vishakhapatam
2 0 0 6
CBSE
School
Navy Children School, Vishakhapatam
2 0 0 4
P R O F I L E S U M M A R Y
Creative and resourceful Public Relations
Executive with a demonstrated history of
developing effective PR campaigns to
increase brand awareness and
participation of target audience. Extracted
and Collated media insights through
quantitative & qualitative research. Work
well with diverse groups to meet set goals
and objectives.
C a r e e r C o n t o u r . . .
September 15 to Present MSL 2020 Associate Manager Designate Mumbai
Accounts: Marico – Saffola Oats, Saffola Oil, Parachute Advansed Body Lotion, Livon,
Pepperfry.com, GemAtlas
Other Contributions: NBD | Client Servicing | Strengthening Media relations | Product
seeding in offline and online media | Blogger Engagement | Social Media Management
for internal company
August 13 to September 15 Madison Public Relations Associate Manager Mumbai
Accounts: Celio*| Spykar | Rookies Jeans |Arvind Brands - Flying Machine, ELLE French
Fashionwear, Ed Hardy, U.S Polo Assn.| Satyug Gold | Puma |Liberty |Nitish Bharadwaj
Pitruroon | Gemfields | Marriott International
Highlight: Wardrobe Courtesy MTV Splitsvilla, Picture Perfect, Roadies Season XI & X2,
Star Sports Pro Kabaddi | NBD - Arvind Brands |Sourcing - Filmfare cover | Screen cover
story for Tanuja etc
Other Contributions: Brainstormed innovative ideas and campaign for product launches |
Meet and greet with stylist and bloggers | Association with Production house | Pitch
presentations| client servicing| Strengthening Media relations| Online association with
influencers and bloggers| Product seeding in offline and online media
February 12 to August 13 I:Connect Enterprise Pvt Ltd Sr. Account Executive Mumbai
Accounts: Rose Group – Esprit Timewear, Tanya Rossi, Antonio Bernini| Gemfields
|Chanel |Entice |Swatch Group – Tissot & Longines | SBI
Highlight: Esprit Timewear Association with HelpAge India| Gemfields Rubies Launch |
Rose the watch bar -Circle of Time | Tissot Racing-Touch watches
Other Contributions: Organized round table conferences and media relationship building
meeting for the clients | Structured stylist meet for lifestyle and hi-fashion clients (Chanel
Lipsticks)| Conceptualizing PR brief for new clients (NBD for Breitling
watches)|Strengthening the brand perception through offline and online activities
May 2011 to August 2011 Viaan Media Sr. Account Executive Mumbai
Accounts: Areopagus Spa | Celebrity management - Jacqueline Fernandez, Mrinalini
Sharma, Pooja Bedi
Implemented innovative ideas and campaign for consumer outreach |Media Mapping:
lifestyle and Bollywood segment of the media for the clients | Organized relevant Media
interactions for CEO’s of the company as well as celebrities | Assisting team in preparing
various client related documents (Daily updates, Monthly reports, plans and campaign
etc ) |Instituted ‘Gossip section’ for Bollywood centric supplements |Scooped out various
story ideas for other cliental of the PR agency
March 2010 – March 2011 Adfactors PR Account Executive Mumbai
Accounts: Times of Money, MIDC, Nissan, NGV India, Aromas
Managed brand pages on social networking site, like Facebook, Orkut and Twitter|
Maintained brand online presence to facilitate SEO and ROI (Blog writing, Press release,
brand neutral property on social networking sites)| Media interactions for Aromas, Nissan
and MIDC, Nanded Ahead | Media relationship building for various brand and clients
|Detailed sector knowledge of Automobiles, Food and Government |Organised and
increased consumer footfall for various events like NGV India car rally (for promoting
CNG cars) |Prepared various client related documents (Daily updates, Monthly reports,
C o r e S k i l l
Press Releases & Media Relations Luxury/lifestyle and Fashion brands
Creative & Innovative Strategic
Development
Social media and promotion
Communication & Interpersonal Skills
Image-based marketing programs Media endorsement
Cross- Functional Teamwork New business development