Mungle (Comic Strip)


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multimedia IP product by Phonethics for children

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  • Mungle (Comic Strip)

    1. 2. P honethic s <ul><li>We implement Digital Storytelling Strategy for brands by deploying innovative media and formats, which enables them to engage & build digital communities of desirable target consumers </li></ul><ul><li> </li></ul>
    2. 3. About Phonethics <ul><li>Digital Media production across formats </li></ul><ul><li>(Audio – Video – Animation – Text) </li></ul><ul><li>Pioneers of short form content in India </li></ul><ul><li>Distribution and promotion of content using innovative media vehicles on the Web and Mobile. </li></ul><ul><li>Over 500,000 views of character based series created by us and distributed on the internet. </li></ul><ul><li>Credentials at the end of this presentation </li></ul>
    3. 4. Mungle - Comic Book <ul><li>Based on Animal characters </li></ul><ul><li>Target audience: Children </li></ul><ul><li>(age group: 7 – 13 years) </li></ul><ul><li>Length: Approximately 30 pages </li></ul><ul><li>Production status: </li></ul><ul><li>Artwork ready for layout (1 st edition) </li></ul><ul><li>Story, dialogue and synopsis ready </li></ul>
    4. 5. Theme <ul><li>Billoo, Mungal’s flagship </li></ul><ul><li>character runs away from the </li></ul><ul><li>city to the jungle to be free </li></ul>but ends up bringing a little bit of the city with him! The story follows his first escapade as he sets up a Mobile Network in the jungle, making it the first ever Mobile – Jungle, or ‘MUNGLE’
    5. 6. Billoo Donkey is the lead character, he’s a runaway from the city and an outsider in the mobile jungle. Smart, witty and full of energy.
    6. 7. Prinsss, the cool dude of the jungle. He is always looking for something ‘extra’ to impress the girls. He starts out as the arch enemy of billoo and gang but soon becomes their buddy – when he gets an entry into BOLLYWOOD
    7. 8. Take the ‘K’ out of the monkey and what you get is ‘Money’. Dollar, the monkey is Billoo’s first friend in the jungle, he convinces the donkey to start a mobile service in the jungle, making it the ‘Mobile Jungle’ – ‘Mungle’.
    8. 9. Rani, the lioness. Is short-tempered but becomes Billoo’s protector and best friend in the Jungle. Her courage and humour keeps the group together even in the toughest times.
    9. 10. Mungle – sample artwork
    10. 11. Phonethics: Strategy for effective Launch plan for Mungle <ul><li>PR across TV, Print & Internet </li></ul><ul><li>Online marketing </li></ul><ul><ul><li>dedicated website creation for Mungle </li></ul></ul><ul><ul><li>Promotion of the website and comic on social networking sites (Orkut, Facebook etc) </li></ul></ul><ul><li>Distribution and promotion through mobile operators </li></ul><ul><li>Contests and events across Network of schools </li></ul><ul><li>Branded cross - promotion deals </li></ul><ul><li>Supplementary Merchandising </li></ul>
    11. 12. Distribution <ul><li>- The distribution of Mungle (comic book) will be done using the existing mobile distribution network of Phonethics: </li></ul><ul><ul><li>Reliance mobile </li></ul></ul><ul><ul><li>Airtel </li></ul></ul><ul><ul><li>Vodafone </li></ul></ul><ul><ul><li>Idea Cellular </li></ul></ul><ul><li>- Online </li></ul><ul><ul><li>Creating Branded destination </li></ul></ul><ul><ul><li>Engaging users in other interactive formats, for e.g. contests, games, merchandising etc. </li></ul></ul><ul><li>- Brand placements </li></ul><ul><ul><li>Placing strategic brands to promote and involve in Mungle series. </li></ul></ul><ul><li>- School Networks </li></ul><ul><ul><li>Engaging network of schools and educational institutions and promoting ‘fun with learning’ </li></ul></ul><ul><ul><li>concept. </li></ul></ul>
    12. 13. What we need <ul><li>To be published by a reputed Publisher </li></ul><ul><li>Distribution network across India </li></ul><ul><li>Footprint in regional markets (for regional language versions of Mungle being created by us) </li></ul><ul><li>Ability to promote Mungle on-ground and ensure placement in front windows at reputed book-shops </li></ul>
    13. 14. Credentials
    14. 15. <ul><li>Phonethics and actor Rahul Bose created India’s first mobile-only short film “Ctrl+Alt+Del” (25 min) and launched it on Reliance’s mobile entertainment service. </li></ul><ul><li>Critical acclaim at international film festivals (Palm Beach and Atlanta Film Festivals) </li></ul>‘ Short is indeed Beautiful..’ The Hindu, Aug, 2006
    15. 16. What We Do <ul><li>Phonethics specializes in creation of Short Form content for the Web and Mobile Platforms </li></ul><ul><li>Content Creation abilities: </li></ul><ul><ul><li>Ideating & Conceptualization – Scripting and Storyboard </li></ul></ul><ul><ul><li>Video Creation – Shoot, Edit and Produce Video Products </li></ul></ul><ul><ul><li>Animation – 2D and 3D </li></ul></ul><ul><ul><li>Audio – Music and Sound Design </li></ul></ul><ul><li>Currently Phonethics has a library of 8 characters with fully evolved storylines </li></ul><ul><li>Phonethics also executes Social Media Optimization in for Brands in the online space using characters </li></ul><ul><li>SMO solutions are of two kinds: </li></ul><ul><ul><li>Qualitative: As influencers to engage consumers in dialogue with Brands </li></ul></ul><ul><ul><li>Quantitative: Build awareness / Drive Traffic to a destination </li></ul></ul>
    17. 18. Clients Character License : Creative Solutions : Click based SMO :
    18. 19. Links <ul><li>Our website: </li></ul><ul><li> </li></ul><ul><li>2 more video websites </li></ul><ul><li>Some of our Character blogs: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Press articles: </li></ul><ul><ul><li>Recent: Business Standard , DNA , Agencyfaqs , Animation Xpress , E4M </li></ul></ul><ul><ul><li>Coverage in the past </li></ul></ul><ul><li> Back to Mungle </li></ul>
    19. 20. THANK YOU