Social Media & Phonethics

292 views

Published on

A Brief Overview of the Social Media Scenarios of today and

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
292
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media & Phonethics

  1. 1. Phonethics – 2008
  2. 2. Rise of Social Media• The rise of the new media in the last year has beenprimarily the rise of social media• Terms like CREATE, SHARE & COLLABORATEnow layer the new media share• User Participation is paramount in SocialMedia and its distribution
  3. 3. Characters on Social Media• Characters are versatile• Characters are idea for Social Media• Characters can have:– A Face on Facebook– Content on Youtube– Interactive Content– Make Friends– Generate Dialogue on Networks and Forums– Drive Traffic to site
  4. 4. Use Social Media to…Create Awareness Generate TrafficCreate Dialogue Interactivity
  5. 5. Create AwarenessHindustan Times NIITDHL
  6. 6. Brand – WIN WIN Offer on the Mumbai HTObjective – Make people read HT & search for Hidden Clues in the newspaper & send anSMS to win a car every week. Targeting Mumbai citySolution – Mumbai’s Bindass Attitude was best reflected in characters ‘Bhai & Sirkit’ in ananimated viralResult – The viral received 25000 views in just the first 2 weeks of the campaignUSE CASE: HINDUSTAN TIMES
  7. 7. Generate Traffic
  8. 8. Create DialogueTata MotorsSumo GrandeSony TvChampion ChaalbaazTourismNew Zealand
  9. 9. Brand – Sumo GrandeObjective – To create awareness & consumer interaction around the launch of the TataSumo Grande in the online space. As a new variant in UV category, the USPs of the vehicleneeded enunciationSolution – Character Arun Kumar, pen name for an Ex-Writer for Auto Mag – Top GearResult – Branding activity morphed into a conversion tool as 2 cars were bought & blogreceived 48000 views in 30 days!!USE CASE: TATA MOTORS (Sumo Grande)
  10. 10. Grande Launchcovered on the blogWidgets on the blog
  11. 11. Interactivitye - Comic BookWebsite3D ExperienceFacebook AppComic Writer Flash Game
  12. 12. Facebook Application – Comic Writer

×