3. Information.
• Most company idents stay on the screen for up to 3 second
and they usually appear within the first 10 seconds of the
trailer.
• The company ident for Mr and Mrs Smith is 20th Century Fox
and the ident appears 3 seconds into the trailer.
4. The Usual Suspects- 0.04 seconds and appears for 3 seconds.
Here are some examples of company
idents for films of a similar genre to
ours. They seem to appear before any
actual film footage in the trailer.
The Wolf of Wall Street- 0.06 seconds and appears for
1 second.
The Dark Knight- 0.08 seconds and appears for 3
seconds.
5. Ident Design Research
• Most of the idents we researched follow the same sort of
colour theme. Most of them are blue/purple and some
feature the name of the company in gold.
• We quite like this look because it gives the impression that
the company is very professional and formal. It gives the ident
a slick appearance, and therefore portrays the film to have the
same effect.
6. • Other idents follow a different colour scheme.
Some have a black background with a bold
picture in the middle.
• This is also an effective look as the contrast of
the black background and the gold foreground
works intelligently to pursue a eye catching
ident.
7. Inspiration
We like the Dream Works ident because the
image is a visual representation of the title.
We also like this ident because of the animation
of the ident. The lights flash around the title to
emphasise its importance.
