3. Here are some examples of
company idents for films of a
similar genre to ours. They seem
to appear before any actual film
footage in the trailer and stay on
screen for up to 3 seconds.
The Usual Suspects- 0.04 seconds and appears for 3
seconds.
The Dark Knight- 0.08 seconds and
appears for 3 seconds.
The Wolf of Wall Street- 0.06 seconds and
appears for 1 second.
4. Ident Design Research
• Most of the idents we researched follow the same
sort of colour theme. Most of them are blue/purple
and some feature the name of the company in
gold.
• We quite like this look because it gives the
impression that the company is very professional
and formal. It gives the ident a slick appearance,
and therefore portrays the film to have the same
effect.
5. • Other idents follow a different colour
scheme. Some have a black
background with a bold picture in the
middle.
• This is also an effective look as the
contrast of the black background and
the gold foreground works intelligently
to pursue a eye catching ident.
6. Inspiration
We like the Dream Works ident
because the image is a visual
representation of the title.
We also like this ident because of the
animation of the ident. The lights flash
around the title to emphasise its
importance.
