Flooring The Consumer: Developing Community and Delivering Wow!
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In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
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Flooring The Consumer: Developing Community and Delivering Wow!
- 1. Flooring The Consumer : Developing Community & Delivering Wow ! The Luxury Marketing Council Orlando Christine B. Whittemore April 2010
- 3. Who Do You Think Is The Core Consumer ?
- 9. Why is it difficult to develop community and deliver Wow ! ?
- 11. Conflict in the Marketplace!
- 16. Attitudes, Priorities, Preferences Overlook detail Men It’s either right or wrong Maintain self control Do stuff together What’s the bottom line? Just the facts Conceal weakness Resist outside influence Play to win Dominate Competition Individual Perspective Notice detail Women It depends Experience & show emotion Talk together What’s the context? How does it make me feel? Reveal weakness Seek advice Play to improve Nurture Interaction Group Perspective
- 18. 1. Activation It starts differently
- 20. 2. Nomination The outcome is different
- 22. 3. Investigation/Decision More information & more options
- 27. 4. Success! Influence goes beyond purchase
- 30. Understand Communication Differences… Between Men & Women
- 37. What This Means For Delivering Wow!…
- 45. Zappos Online
Editor's Notes
- As the population ages, it becomes increasingly female. Furthermore, as the population ages, men and women become more similar in their attitudes, priorities and preferences. 30% of women out-earn their husbands
- With age, some of these differences become less extreme. After 40, the mind becomes less linear, literal and categorical. That means it becomes more sensitive to context, more comfortable with a world consisting of shades of grey rather than absolutes; it becomes more intuitive [ and female ] in approaching information and ideas. The brain goes from a left brain [i.e., analytical, data based] to a right brain orientation [i.e., feelings, experiences]. This sharpens one’s sense of reality, increases emotional capacities and enhances sense of connectedness to others and life in general
- In fact, the whole notion of word of mouth referrals and loyalty is so powerful, that it is considered the most powerful indicator of profitability.
- By the way, you will notice that every page addressing women will have more text, more detail, more words.